How To Add Google Analytics To WooCommerce (Enhanced eCommerce Tracking)
Running an online shop in self-hosted WordPress is pretty simple. Thankfully, many plugins can turn your blog into a fantastic online store, like Easy Digital Downloads, WooCommerce, etc. And in this post, we will show you an excellent addition to every WooCommerce store.
We have seen that most beginners are not using the Google Analytics service on their blogs or shop. Google Analytics is a free service with many unique and advanced features for website owners. While you run an online shop, you probably want to integrate it into your WooCommerce store.
And in this post, we will show you how to add Google Analytics to WooCommerce and improve your overall tracking.
- MonsterInsights is the Best Google Analytics Plugin for WordPress
- Over 2 million Professionals use MonsterInsights to grow their Business
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You probably have two options when integrating Google Analytics with WordPress.
- Via a Plugin.
The manual method is pretty simple. But you must log in to your Google Analytics property to check every stat.
On the other hand, if you use a plugin for authentication, you can see every report right in your WordPress dashboard. It will probably save you a lot of time of yours.
In our case, we recommend MonsterInsights as the best WordPress Google Analytics plugin. MonsterInsights is one of the freemium plugins created by the Awesome Motive team. It is the same company behind plugins like WPForms, OptinMonster, SeedProd, and RafflePress.
MonsterInsights’ free version plugin is available on the WordPress plugins repository.
As you can see in the above screenshot, more than 2 million active WordPress blogs are using the free option. As you know, the free version plugin comes with some limitations. The free version is good enough for testing it and for small websites.
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But, if you have purchased the premium version plugin, it has many unique, advanced features. A business or professional blog might want to consider buying an excellent plan.
You can check out our MonsterInsights review for more features and pricing options.
Recommended Read: How To Integrate WPForms With SendinBlue And Improve Lead Generation?
Tracking Traditional vs Enhanced eCommerce Tracking
Google Analytics allows us to track the whole website just by pasting the tracking id in the website header. That would let you get started with the standard tracking feature of Google Analytics.
But what if you need to enable more in-depth tracking, you will need to make some changes to your Google Analytics property settings.
There is an optional feature in Google Analytics called Enhanced eCommerce Tracking.
Once you have enabled it on your shop and checked the stats through your Google Analytics property, you will see more detailed stats.
Something like the products’ performance, sales performance, shopping, and checkout behavior. These reports will help you to understand how your shop is performing and how customers interact with your site.
How To Add Google Analytics To WooCommerce?
To enable Enhanced eCommerce Tracking with MonsterInsights.
You will need to purchase the pro version of MonsterInsights. Right now, it doesn’t come with the Basic plan. You will need to buy the Pro or Agency plan. You can purchase the plugin with your PayPal account or Credit Card.
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And after that, you will be able to log in to your MonsterInsights account and download the pro version plugin files. Once you have downloaded the ZIP file, you must install and activate the plugin on your WordPress website.
Installation and Activation
Log in to your WordPress dashboard.
Go to the add new plugins section and click on the upload plugin option.
You will need to upload the MonsterInsights premium file from your local storage.
After installing the plugin, you must activate it on your WordPress website. We do have a guide on this topic. If you need more help, check out our article on installing WordPress plugins on a blog.
Verifying the license key is mandatory. So you will receive support and updates for the plugin from the author team. You will be able to find the MonsterInsights license key in your account.
After activating the copy with the valid license key, you are good to go. After that, you will get access to their add-ons too. The first thing you need to do is to enable the eCommerce tracking add-on in your shop.
With this feature, you can track your WooCommerce, LifterLMS, MemberPress, and Easy Digital Downloads stores more accurately. Once you have activated this feature through your MonsterInsights settings, you will need to enable the enhanced eCommerce tracking on your Google Analytics property.
You will need to select the Google Analytics property that needs to be edited. You can choose one from the Google Analytics dashboard dropdown if you have multiple properties.
The next thing you need to do is go to the admin section.
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This is where you manage the whole analytics property. From that page, you will be able to see the eCommerce settings.
You will need to turn on the eCommerce tracking for your website. We advise you to also enable the related product tracking on the domain.
Move to the next step when you finish it. From there, you will be able to enable enhanced eCommerce tracking.
Now, you are right. You will need to do the same on your WordPress dashboard – enabling the enhanced WooCommerce tracking. Go to the MonsterInsights settings and eCommerce section.
From there, you can enable enhanced eCommerce tracking.
The system will automatically detect the plugin you are using for your store. Once you have enabled this, you will need to save the settings. The data will be updated in your Insights eCommerce section within a few minutes.
From the same page, you will also see the specific product reports.
On top of that, you can also see the cart abandonment section on the page.
There are many ways to prevent cart abandonment, like making pop-ups, enabling exit-intent powered by OptinMonster, using WPForms for capturing abandoned entries, etc.
One another feature they will give you is, viewing the traffic sources.
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One plus point of this feature is that you will also see the generated review. So, you will know which traffic source is performing well in your store.
This is how to add Google Analytics to the WooCommerce store and take the tracking to the next level.
Get Started With MonsterInsights
You can get the pro version of MonsterInsights below.
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We hope you have found this article helpful and learned how to add Google Analytics to WooCommerce. If you have enjoyed the read, share it with your friends and fellow bloggers on social media.
More awesome WordPress tutorials, theme reviews, and plugin reviews can be found in our WordPress archives section.
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Dev Patel says
Google Analytics is a free service, with so many unique and advanced features for website owners. While you run an online shop, you probably want to integrate it into your WooCommerce store and this blog explains in detail how you can do that exactly. Thanks for the blog!
We are glad you enjoyed our post.
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