How to Easily Use Lead Source Tracking in Google Analytics?
Do you need to better understand your website and visitors?
As a blogger, you will write content, optimize the site, work on your SEO, publish content, generate revenue through display ads or affiliate marketing, build more backlinks, etc. But have you checked your lead quality? Or how do your website visitors find your site?
Besides search engines, we will use different mediums to promote our business. Some of the popular ones are:
- Email Marketing Campaigns
- Social Media Campaigns
- Push Notification Campaigns
Once we have started a marketing campaign, we must measure our performance. By default, there’s no analytics feature available in the WordPress CMS. We might want to rely on a third-party tool or service for checking our traffic. And this post will show you how to efficiently use lead source tracking in Google Analytics and do more!
MonsterInsights
You have reached the right place if you are looking for the best Google Analytics plugin for WordPress. However, choosing the best plugin might be a little confusing. This is because many free and premium WordPress Google Analytics plugins are available.
But, we will always recommend the #1 solution for our website visitors. And our top pick in the Google Analytics WordPress plugin is – MonsterInsights.
MonsterInsights is a freemium WordPress Google Analytics WordPress plugin created by Awesome Motive. The same company developed cutting-edge solutions like WPForms, RafflePress, OptinMonster, SeedProd, etc. The MonsterInsights Lite version is available in the WordPress plugins repository.
As you can see above, over 3 million WordPress blogs use the plugin to track their websites. The lite version comes with all the basic features. Their premium version plugin will unlock all the restrictions. Some of the popular MonsterInsights premium features are:
- eCommerce Tracking
- Affiliate Link Tracking
- Scroll Tracking
- File Download Tracking
- Forms Tracking
- SEO Score Tracking
- Author Tracking
- Focus Keyword Tracking
- Media Tracking
- Tag Tracking
And so on.
To learn more about the plugin, check out our MonsterInsights review. There, we explained everything regarding the plugin.
Recommended Read: How To Schedule and Auto-Apply WooCommerce Coupon Codes?
How To Easily Use Lead Source Tracking In Google Analytics?
Now, let’s see how we can use lead source tracking using MonsterInsights.
Total Time: 12 minutes
Purchase MonsterInsights Premium
The first thing you must do is, purchase the MonsterInsights premium version plugin. With the free version, you can get basic tracking features. But if you have the premium version, you can do more.
Go to MonsterInsights and purchase any premium plan you would like. Then, you can complete the purchase with your credit card or PayPal account.
After paying for the premium plugin, you will get access to the MonsterInsights website. Log in to your account to download the premium plugin and add-ons and access licensing information and support.
Verify the License Key & Complete the Integration
To access the add-ons, you need to verify your license key.
You can get the licensing information from your MonsterInsights account’s dashboard. After that, you must connect your Google Analytics property with MonsterInsights. The plugin comes with an easy-to-use setup wizard. So, you can connect your Google Analytics property with MonsterInsights without editing any theme files or the website header.
Once you have integrated your Google Analytics property with MonsterInsights, we can see the stats on the website dashboard.
Check Real-Time Reports
Real-time reports are crucial while running a blog. With real-time reports, you can see the active pages a customer is checking. For example, when running a WooCommerce store, you can check the top product that customer loves. And you can update the page and optimize it for more conversion rates.
MonsterInsights will give you advanced insight into the real-time report. As you can see in the above screenshot, the plugin will show you the city, state, country, and traffic count.
Checking these data through the Google Analytics property will take so much time. In this case, MonsterInsights will bring all essential data into the WordPress dashboard. And as the title says, this is real-time data. When a new visitor comes to your blog, the plugin will update it accordingly. Plus, when someone leaves the site, the plugin will take care of it.
Check Top-Performing Pages
Do you want to know which page is bringing the most website visitors?
From the MonsterInsights reports section, you can see the top-performing pages. In addition, the quick insight will show you your top 10 pages that bring the most website traffic.
Consider checking out the entire page if you need a more detailed report.
Check Search Console Data
Using the Google Search Console tool, we can submit sitemaps, get our blog posts indexed and do a lot more than that. On top of that, Google Search Console can tell us the keywords people use to find our website.
Checking the Google Search Console every time to view the keyword is not a good idea. As business owners, we need to utilize time more wisely. Checking GSC data will take more time from our daily tasks.
But, MonsterInsights got a feature for fixing this, saving time.
Once you have integrated MonsterInsights with your GA property, it will fetch data from our Google Search Console account. Then, the plugin will show you a detailed report under the Search Console section.
The plugin will show the
Keywords
Clicks
Impressions
CTR
Avg. Position
You can generate a report for the last 7 days/30 days or even a custom date range.
Check Devices Breakdown Report
Mobile traffic is getting higher every day. Mobile phones are easy to carry and manage compared to desktops and tablets. Would you like to know your total percentage of the desktop, tablet, and mobile traffic?
MonsterInsights’ report section will show you a device breakdown section. From there, you can know your website visitors’ devices.
You might want to optimize your website for mobiles if you receive too much mobile traffic. Start with a responsive WordPress theme. You can also consider optimizing your font, font size, and other CSS elements for the best performance.
Check Top Referring Websites
You might get many backlinks to your homepage, inner pages, and pillar content if you run an authoritative website. Well, how do we know which website is contributing top visitors?
The MonsterInsights top referring websites section shows a short report of the top 10 websites contributing the most visitors.
If you need to grow your business rapidly, you might want to consider building partnerships with these sites. Since they are giving you too many visitors, there is an opportunity to optimize your business for more sales and conversions.
Check eCommerce Data Reports.
With the MonsterInsights eCommerce report, you can see your store’s performance and the top conversion sources. Running an eCommerce store is not easy as you think. But, we can increase overall revenue by tracking it properly and optimizing it.
If you check MonsterInsights’ eCommerce report, you can see the top sources, visits, % of visits, and the revenue generated by those sources.
You can partner with these sites for better conversions and revenue streams.
Check Visitor Countries
Through the Google Search Console, you will be able to target a specific country audience. So when you focus on a particular country for promotion, this is an excellent feature you must try.
But you will not see any country stats inside the GSC. How do we know our promotions are going well or need improvement? Are we gaining traffic from those targeted countries? What other countries are on the top list?
Thankfully, MonsterInsights comes with visitor country analytics.
You can see your top 10 countries in the box. If you need a more detailed report, click the View Countries Report button. It will show you detailed stats.
Estimated Cost: 99.50 USD
Supply:
- A Computer
- Internet Connection
Tools:
- A WordPress Installation
- MonsterInsights Plugin
This is how you can get a detailed report of your website stats. As you can see above, with a plugin like MonsterInsights, you can quickly generate any information you want. The free version plugin comes with all the essential features. However, the premium version is recommended if you are looking for more advanced features and tracking integrations!
Get Started with MonsterInsights
You can get the premium version of MonsterInsights below.
$This is an affiliate link
Have you found this helpful guide? Please consider sharing this post with your friends and fellow bloggers on social media if you do. Also, for more related posts, you might want to check out our WordPress archives section.
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