Many popular blogs and websites run contests to push up engagement. If you want to do the same, then you should know that a giveaway is the fastest to get more customers, subscribers, and users on your site.
All you require is the right tool and a few hours, and you will reach a massive audience.
We know many web owners are eager to try out this method to gain traction on their websites but don’t have the right tool or have an idea of how to execute it.
Therefore, we have decided to write this article to show you how to run a giveaway or contest in WordPress with RafflePress quickly.
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Benefits of Running Giveaway or Contest in WordPress
Although there are many ways to boost sales, get more subscribers, or increase traffic on your website, the most effective way is running a giveaway.
This technique has been proven to work wonders. What makes it better is how it allows users to make social actions that expand your reach by helping new users to find your website.
However, it would help if you executed it properly to maximize its potential. Doing that will help you achieve the following:
- Increase your site traffic
- Extend your email list
- Reach out to other users and increase your social media followers
- Make your website more engaging
- Get new consumers through leads
- Grow your business by building brand recognition
Another benefit of running a contest on your website is how you can target more channels and also helps you to control the user experience.
Take Instagram, for example. If you choose to run a contest on Instagram, you will not only increase your Instagram followers but also expand your email subscribers.
It gets even better when you choose to run your giveaway on your WordPress website, because you will not only get more followers on Instagram, but you will also get more email and YouTube subscribers.
With all those benefits, let’s now look at how to run a successful giveaway or contest in WordPress using RafflePress.
How to Run a Giveaway in WordPress?
Back in the days, there were not enough credible contest plugins in WordPress.
What was available in those days were few third-party plugins that were either too heavy or quite pricey for everyone to afford.
Nowadays, several contest plugins have contributed to affordable prices. One such plugin is RafflePress. This is the best recommendable contest plugin in the market, allowing you to run giveaways on your WordPress website easily.
What makes it popular and unique is its numerous social media integrations for all popular networks, including Facebook, Twitter, and Instagram. Using this plugin in your giveaways will make your campaigns go viral.
With its 1-click fraud protection and verified actions, you will see genuine interactions by ensuring that the plugin records all actions.
The first thing you need to do to set up a giveaway using RafflePress is to install and activate the RafflePress plugin. Although RafflePress has a free version, you will need the Pro version if you want to benefit from all its powerful features.
Once you have activated RafflePress, you will see a new menu item in your WordPress admin sidebar labeled ‘RafflePress.’ When you click on it, you will be taken to the plugin’s Settings page.
Reaching there, you will have to enter your license key first before you proceed. This information is found on the RafflePress website under your account. Once you have entered the license key, you’ll be ready to create your first Giveaway.
To get started, head over to RafflePress » Add New page. This allows you to launch the RafflePress giveaway builder.
Here, the first thing to do is to provide a name for your new giveaway campaign.
Next, pick a template to use as a starting point. Another great thing about RafflePress is that it has several goal-based campaign templates to pick from.
Based on your requirements, these templates are built to help you get the best-desired results in your contest campaign. Whether you want to grow your social followers, growing your email list, or any other goal, these templates will help you achieve that.
Choose the best template that will help you meet your set goals. In this guide, we’ll use the classic giveaway template. The template will be then be loaded in the builder by RafflePress.
Reaching here, the first thing you will need to do is set a prize for your giveaway. That’s done by clicking on the pencil icon under the Giveaway Prize Details section to enter the prize title and description.
There is also an option to display an image of your prize description.
The moment you are done, click on the ‘Done editing’ button to save prize details.
Adding Contest or Giveaway Actions
Giveaway actions refer to how users can participate in the contest. RafflePress has several actions that you can add to your campaign.
Pick actions that will help you to achieve your set campaign goals effectively.
If you want to increase your followers on Facebook, you can add ‘Visit us on Facebook’ action.
To see the list of actions you can add, just switch to the ‘Actions’ tab from the left menu.
Once you click on it, it will appear below the price details. The left column allows you to edit the action column.
After entering all the basic details for the Giveaway, you will have to publish it, to make it visible for the audience.
How to Publicize Your Giveaway?
To build anticipation among your audience, you will have to promote the contest first before it begins.
This can be done by announcing it on your social media profiles and also sending email newsletters to your subscribers, telling them that you are about to start a contest or giveaway.
Relevant online forums and communities are also good platforms to promote your contest.
For greater buzz, reach out to anyone close to you, including your friends, family members, or social influencers.
Announcing Giveaway Winners
RafflePress will automatically stop receiving new entries, the moment the contest ends. Now, it is time to pick winners. You can pick the winners randomly using RafflePress.
Just head over to RafflePress » Giveaways page, and next to your giveaway, click on the ‘Need Winners’ link.
All the winners that participated in the giveaway will be displayed.
At the top, you will see a ‘Pick winner’ button.
Click on it to randomly select the winner. You will be prompted to select the number of winners, and after doing that, RafflePress will pick them.
The last thing is to contact your winners to tell them that they have won and how they are going to claim the prize.
There are many ways to reach out to your prospects, but giveaway or contest is the best reliable way if you want to achieve this quickly.
We believe that this article was of help to you, and you can now create and run successful giveaways and contests in WordPress.
If you found this tutorial useful, do share it on social media.
Note: This tutorial on Running a Giveaway was contributed by Naman Modi. If you have any useful WordPress Tutorial to contribute, then check my Guest Blogging Guidelines.
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