Do you wish to keep your readers updated with innovative things on your website? Then try push notifications as your medium of communication.
You must be thinking now,
What are Push notifications?
Let me tell you that push notifications are the clickable pop-up messages or alert-based messages displayed on your mobile /desktop screen. These plugins support various browsers like Chrome, Safari, and Mozilla, and your mobile devices.
Push notifications have become more popular day by day, and you can see many websites using them regularly. It includes the detailed metrics of your visitors to your WordPress dashboard.
Push notifications will provide the key to success to attract a maximum number of visitors to your website. To achieve this, you need to ensure the content delivered should stay at the forefront of the reader’s mind.
How To Add Push Notifications To a WordPress Website?
It is straightforward to add a push notification plugin in WordPress. There are several WordPress plugins available, and they follow a similar approach in setting up. Many of the plugins allow you to choose the type of content you want to promote through a push notification.
First, you need to install and configure a push notifications plugin for WordPress. The first-time visitors will receive a message to opt into the notifications. After the users accept the request, they will receive push notifications from your website or blog. The users can opt-out push notifications anytime they want.
Best WordPress Push Notification Plugins
The following list brings you the top WordPress push notification plugins of 2021. You can use the push notification plugins for your WordPress websites. Check it out!
This is one of the most popular plugins in the market for push notifications. It has got more than 10,000 active installers. The plugin supports Chrome on both desktop and Android devices.
It allows you to automatically send push notifications when you publish a new blog post. You can also set up a reminder for the readers who are not active on the website for a few days.
Other features include A/B testing, targeted notifications, real-time analytics, and many more. It allows you to target visitors based on their pre-defined attributes such as language, frequency of visits, etc.
2) Delight Studio
This push notification plugin has a built-in hub that allows WordPress websites to directly send push notifications. This is very convenient for beginners and personal blogs. This plugin enables sending real-time alert messages to visitors. Some features of the plugin include:
- Automatic notification for subscription
- It helps the users to select the categories of posts they want to receive the notifications.
- Push notifications analytics
- It allows the localization for both in English and Italian.
- It supports only Android, iOS, and Fire OS mobile devices.
You will have multi-site and multi-user login with access control that manages multiple websites. It also allows you to add different people from a single account.
You can get higher click-through rates than email by sending through the browser push notifications. By using the Geo-segmentation, you can personalize your messages based on geography. It is active in more than 115 countries and supports many as well.
There are specific self-hosted push notification tools available in the market which you can use with multitudes of features.
When looking for a push notification plugin from a reputed company, you will need to check out Subscribers. Subscribers plugin is created by Neil Patel and his team, the same team behind UberSuggest.
Subscribers’ main features are SSL support, RSS feed to push, push to safari, timezone optimization, and notification schedule. The RSS to push feature is a good option for busy business owners. Once you have enabled this feature, the plugin will fetch content from your RSS feed, promote the content through push notifications.
And with the timezone optimization feature, you can optimize your push notification for the best open rates. This will probably help us with maximum conversions.
It is a freemium WordPress push notification plugin. With the free plan, you can save up to 200 subscribers. Once you have upgraded your plan, you can remove these restrictions.
When looking for a push notification service with an awesome support team, take a look at PushAssist. It is also a freemium WordPress push notification plugin with advanced features.
The segmentation offered by PushAssist is a good feature. With it, we can categorize our push notification subscribers. It will help us to keep targeted audiences under custom sections. Plus, the A/B testing feature can help you push notification optimization, run some tests, and experiment.
Geo-targeting is another cool feature that will allow us to target custom areas. When you are promoting a country-based product or service, the geo-targeting feature is pretty useful.
More Push Notification Services
The below-mentioned services don’t provide a plugin for WordPress websites. However, you can integrate the provided code with your website to enjoy the benefits. Let’s talk about a few of those tools.
Pushmaze is a leading self-hosted push notification tool for several blogs and websites. It sends push notifications to visitors and engages with them. It sends messages to users even if they are offline.
You could note that Pushmaze is using a noticeable amount of power with Google cloud messaging. Thus, It provides a reliable way to trigger push notifications when the user is not on the website or browser.
Pushmaze doesn’t demand recurring charges for sending notifications. One-time cost incurs for purchasing. Many WordPress websites can use the Pushmaze plugin to get automatic notifications while publishing a new post.
Multiple sites can be managed by a single Pushmaze account. You can personalize the messages by using your custom segments. With real-time analytics, the notifications will be delivered in real-time to customers.
Gotify is also a self-hosted push notification server for sending and receiving messages in real-time. It sends messages via Rest-API and receives messages via WebSocket. It manages the users, client, and application.
As you have noticed that many of the plugin services are paid after you pass the threshold at their service. If you are looking for a free solution, go for the free service providers.
However, if you want to customize your notifications, target the audience according to your requirement, then go for the self-hosted push notification services. You have the authority to make any change for customizations, add additional features, etc. This will be the best bet for you if you are looking for customizations.
You can pick the best one which fits your needs and requirements.
Frequently Asked Questions
Some of the frequently asked questions about push notification plugins are:
Push Notifications Plugins Are Free?
Some of those are completely free. Or, freemium. However, you can still find premium plugins with more advanced features.
Do We Need To Know Coding For Integration?
No. By using your unique API key, you can get subscribers, store it on your push notification plugin partner, send over the custom messages.
Is It Safe To Use Push Notifications?
Absolutely. You have complete control over your push notification subscribers and messaging.
Push Notification vs. Email Pop Ups?
Both are good ways to capture more leads. We recommend integrating both tactics for more conversion. Thankfully, there won't be any compatibility issues or something similar.
Do You Need Premium Solutions?
If you are handling any WooCommerce store or a huge business, the premium version plugins with advanced features are preferred. On the other hand, the free version plugin will do the job when you are running a personal site.
Note: This article on Best WordPress Push Notification Plugins was contributed by Ann Marry. If you have an exciting article to contribute to, then check our guest posting guidelines.
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