How to Set up an Affiliate Program for Your WooCommerce Store?
Do you want to set up an affiliate program for your WooCommerce store? Keep reading this article.
Starting a WooCommerce store with WordPress is so simple. With it, you can sell physical or digital products. But managing it and marketing the products won’t be an easy task. Typically, you can work on SEO to rank products on search engines use Google Ads or Facebook Ads to generate sales/leads.
These methods will cost you every time you need to run ad campaigns.
But, if you need a permanent solution for marketing, you should consider starting your own affiliate program and inviting affiliates.
So in this article, we will show you how you can set up an affiliate program for your WooCommerce store.
Why Launch an Affiliate Program Inside Your WooCommerce Store?
If you are a blogger or shopping products online, you probably know about affiliate programs.
It is like hiring employees to promote the products without paying a monthly salary. You only need to pay the affiliate once they have generated a lead/sale. You can configure the affiliate commission and everything from your backend.
Plus, most affiliate plugins will offer automatic payouts through the PayPal payment gateway. Also, there won’t be any limitations on the affiliates.
If you need an army of people to promote your products, affiliate marketing can be the best option.
Millions of websites and online shops use this method to improve their conversions. So, let’s see how we can do the same.
Solid Affiliate
Now, you know why you need to start an affiliate program inside your WooCommerce store. Next, let’s see the best tool to accomplish the task.
Solid Affiliate is one of the most acceptable WordPress affiliate plugins available in the market. It comes with a lot of features and integrations. For this tutorial, we will be using the Solid Affiliate WordPress plugin.
Some of the best features of the plugin are:
- Simple installation
- Automatic WooCommerce integration
- Affiliate cookie life
- Refund protection
- Coupon referral
- Easy affiliate registration
- PayPal integration
- Simple shortcodes
- Automatic payouts
- Affiliate user roles
and so on.
Now, you know about the plugin and why it is good. Next, let’s see how to use it to start your own affiliate program.
How to Set Up an Affiliate Program for Your WooCommerce Store?
The first thing you need to do is get the Solid Affiliate plugin. It is a premium plugin, and it can be purchased from the official website. Go to their pricing page and add the plugin to your cart.
Now, you will be redirected to the checkout page. Using your PayPal account or credit card, complete the purchase.
Also, keep in mind that every Solid Affiliate purchase comes with a whopping 60 days moneyback guarantee. So if you are not happy with the purchase, you can easily claim a full refund. On top of that, the purchase is valid for a lifetime. So you do not need to spend anything extra to renew the license.
Once you have purchased the Solid Affiliate plugin, log in to your WooCommerce store’s admin area.
Now, go to Plugins > Add New. From there, you can install the Solid Affiliate plugin.
After installing the plugin, you have to activate it.
The very next thing you need to do is activate the license key. Inside your Solid Affiliate dashboard, you can see a license key. After fetching it, open the Solid Affiliate settings and paste it.
After activating the copy of the plugin, you will get complete access to features and integrations. After activation, you can start the setup wizard. Under the plugin’s settings, you will see something called Setup Wizard.
You will be now redirected to the setup wizard.
As you can see, we have installed WooCommerce, and it is ready to go. So, all we need to create is an affiliate portal.
You can enter the permalink inside the box and hit Create Affiliate Portal Page. After that, complete the process.
Now, your affiliate program is running.
There are several additional customizations available in the plugin you need to modify. So next, let’s check those.
Solid Affiliate Settings
Solid Affiliate separated its settings section into six parts.
- General
- Affiliate Portal & Registration
- Integrations
- Emails
- Misc
- Recurring Referrals
And so on.
General
From the general settings, you can configure the basic options. You can modify the referral rate settings, other referral settings, affiliate group settings, and so on.
You can choose a percentage-based commission or a flat fee. This will be the first thing you need to configure after activating the plugin.
Affiliate Portal & Registration
After launching your affiliate program, you will be offering registrations. From the Affiliate Portal & Registrations page, you can manage the settings. For example, you can add or remove fields to the registration page, mark them as required, and do things necessary.
Integrations
The plugin can be integrated with
- WooCommerce
- PayPal
- Mailchimp
WooCommerce integration will help track the conversion. In addition, the PayPal integration will ensure that every affiliate payment will be processed without any errors.
Mailchimp integration is practical when storing your affiliate partner’s email addresses on the email list. Also, to send out newsletters, Mailchimp integration is helpful.
Emails
To track the affiliate performance and monitor it, you can use the email settings. The plugin comes with a default email template. If you are good, you can choose it. On the other hand, you can go with a plain text-only template.
You can also edit the from name and email. In addition, you can configure when you need to send out an email through the email notifications settings. Apart from that, the plugin also allows you to configure the new affiliate registration email, referral notification email, application accepted email, and so on.
You can control every email-related thing from the settings menu.
Misc
From the Solid Affiliate misc settings, you can configure the IP logging, Google reCAPTCHA settings, and so on.
This should be the last configuration you need on the plugin.
Recurring Referrals
If you have the WooCommerce subscription plugin installed, you can use this section to configure the recurring referrals.
Recurring referrals are an excellent way to attract more affiliate partners. Instead of giving them a commission when they generate a lead/sale, the company will be rewarding the affiliate every time the lead renews their license.
If the customer stays for a lifetime, the affiliate partner will get a commission for his lifetime. You can choose a flat commission rate or a percentage-based commission rate. That’s totally up to you.
That’s it.
This is how you can set up an affiliate program for your WooCommerce store.
How to Promote the Affiliate Program?
Once you have launched your affiliate program, the very next thing you need to do is market it. By adequately promoting, you can get potential affiliates to promote the products. More potential affiliates mean more sales and conversion for you.
This section will show you some popular ways to promote your affiliate program.
Give Contents
As the product owner, you probably know well about the product you are offering and its unique features. So, if you have a content writing team, you can create excellent content and deliver it to high-authority websites.
This way, you can tell more about the product. So many brands are doing this to promote their business or a specific product.
Reach Out
Contacting bloggers are another excellent way to increase the number of your affiliate partners. For example, let’s say that you are in the WordPress themes and plugins business. So, you need to target affiliate partners posting content about blogging and WordPress.
Most bloggers will have a contact us page with a contact form.
You can use that form to reach out.
Use Social Media
Social Media can be an excellent place to promote your affiliate program. Studies show that millions of users use social media platforms like Facebook, Twitter, Instagram, and Pinterest in their daily lives.
So, if you need a broad audience reach, you should try to advertise your affiliate program on social media networks. Most social media networks support advertising. For example, if you run a Facebook page, you can spend some money to boost the affiliate program.
Twitter also supports sponsored content.
This way, you can get more affiliate partners, sales, and conversions.
Offer Incentives
Offering sign-up bonuses will give you more affiliate partners. On the other hand, you can also provide a custom affiliate commission for new affiliate registrations.
Your goal must be to get maximum top-performing affiliates and increase the overall conversion rate.
Get Started with Solid Affiliate
You can get the premium version of Solid Affiliate from below.
Get Started with Solid Affiliate
$This is an affiliate link
Conclusion
Creating an affiliate program can give you more reach and conversions for sure. However, to start an affiliate program, there are so many options available, like using a dedicated WordPress plugin, using a dedicated affiliate network, and so on.
In our experience, Solid Affiliate is the most profitable and easy solution for creating and managing an affiliate program. In addition, since it comes with a one-time fee, you don’t need to renew the license every year to keep the plugin updated.
Also, when they release new updates and feature support, you will get updates without any issues. So, it is a good choice.
Another advantage of Solid Affiliate is you do not need to spend any transaction commission. So, totally, Solid Affiliate can be a perfect choice for both beginners and professionals.
We hope you have found this article helpful and enjoyed the read. Please consider sharing this article with your friends and fellow bloggers on social media if you did. Also, to read more related articles, you should check out our blog archive.
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Dev Patel says
Thanks for this blog it helped me create the most efficient woocommerce program for my store. Keep it up!
BlogHeist says
Hey Dev!
Thanks for recommending our post.
Keep checking for more.
Should you’ve any questions, please don’t hesitate to get in touch:
https://blogheist.com/contact-us/
Riya says
Hello There,
I have read your content it’s really informative and helpful. I’ll definitely try this simple step guide for my WooCommerce store.
Thanks for sharing this great content.