45 High Converting Exit-Intent Popup Ideas

Are you looking for ways to increase your email list’s size? Then you might want to look at the exit-intent popup!

Building an email list is essential these days. It will help you to bring more visitors and conversions. According to some studies, more than 95% of your website visitors will leave and never return to your website. As a business owner, this is not a good sign.

The best way to fix this is by offering a newsletter sign-up option or push notifications. This article will show you how to double your email list by providing an exit-intent popup!

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OptinMonster

OptinMonster is a premium lead generation plugin for WordPress. It comes with a lot of unique features and integrations with third-party apps. The OptinMonster plugin is available on the WordPress plugins repository. It is free to install and activate. But for integrating the optins you created with the WordPress site, you will need an active API key.

You can fetch the API key from your OptinMonster dashboard. Compared to the other lead generation tools in the market, OptinMonster got everything you need.

Some of the popular features of OptinMonster are:

• MonsterEffects
• MonsterLinks
• Coupon Wheel Optin
• Exit-Intent
• Geo-Location Targeting
• Countdown Timer
• Inline Forms
• Sidebar Forms
• Content Locker
• Yes/ No Forms

We will be using exit-intent technology for our tutorial here from these features.

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Recommended Read: How To Enable Lead Source Tracking Inside WordPress Using MonsterInsights

How to Grow Email List Using Exit-Intent Popup?

Estimated Cost: 29 USD

Supply:

• WordPress Installation
• Internet Connection

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Tools:

• Credit Card

NOTE: If you do not see the newly created optin in the front end, it is due to the caching. Clear the cache and try again. Or, visit your web pages from a private window.

45 High Converting Exit-Intent Popup Ideas

Now, you know how you can create one exit-intent popup. Let’s see some of the popular popup ideas that will work.

1) Negative CTA

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Here, your main goal is to make the visitor click the Yes button and make them subscribers. Using some sentences negatively impacts users’ minds if they go without subscribing. A good example is above.

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2) Image of Product

If you run a WooCommerce store for physical or digital products, you can mention your product’s image on the optin. This way, your optin will get more attention.

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3) Progress Bar

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Here, we will add a progress bar to the top or bottom section of our email optin. Works best.

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4) Benefit-Oriented CTA

Here, you need to mention your goal. Means whats’ the benefit of a website visitor if they subscribed? It can be anything like increasing your website traffic, increasing your affiliate income, etc.

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5) Action-Oriented CTA

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Works best for plugin developers, theme developers, and web hosting companies. You can give your users a free trial/ eBook or something. In simple words, optimize your optin for the CTA button.

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6) Discount Code

Do you have a custom discount code for your website visitors? Then, feel free to mention it on the optin and let them know. This way, you can increase your conversions.

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7) Free Template

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If you have some resources to offer, go with this method. It can be anything like an email template/ design elements.

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8) eBook

If you have an eBook ready to share, mention it on your optin. This way, you can find audiences interested in your eBook; try them.

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9) Deadline For Promotion

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While we run Black Friday deals or something similar, this is an excellent option. You can set a deadline for your offers and run a countdown timer.

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10) Full Overlay

OptinMonster got this feature. You can create a full-screen mat using OptinMonster. Then, when you create a new campaign, choose the full-screen mat type. And full-screen mats will get a lot more attention than normal optins.

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11) Social Proof

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In your email optin, mention how many subscribers you got. You don’t need to mention their emails or names. Just the total count will do the job.

Recommended Read: How To Schedule and Auto-Apply WooCommerce Coupon Codes?

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12) Loss Aversion

If they close their optin, they lose something important, tip or tool. So make an optin like that.

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13) Unlock

Use an Unlock List or Unlock Method optin. You can use these on your CTA buttons.

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14) Join

You can offer an invitation to your private Facebook group or email list. Just design the optin accordingly, including the joining word.

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15) Instant Savings

Used by so many WooCommerce stores. You need to offer a quick discount for every email subscriber. It can be a limited coupon code or free shipping.

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16) Directional Use

You can add an arrow toward your CTA button or form fields.

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17) Add Authority

Your users will always trust you if you are a well-known blogger or handling a popular blog. For example, if you are an affiliate marketer making $5000 monthly through affiliate marketing, your website visitors always look for your methods. So, use it for optin promotion.

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18) Use Numbers or Data

You can mention how many email subscribers you got or how many subscribed within a time. This will make the optin stand out when the visitors read the content.

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19) Personalize With Referral Source

Your website visitors might be from any search engine or a social media platform like Facebook/ Twitter/ Instagram, or Pinterest. You can show them their referral source and surprise them! Or, you can track their location and show it on the optin. Most popup plugins come with this geo-location targeting feature.

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20) Source Special Offer

It means we can offer something unique for people coming from different sources. For example, you can show him an offer when someone visits your website and comes from Facebook. Folks from Instagram will see another offer. Just like this, you can create several offers.

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21) Content Upgrade

For offline reading, you can share a PDF of your blog post. Or a checklist or something. This method is called a content upgrade tactic. So many folks are using this strategy. And all of them use the infographic download method.

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22) Provide Several Choices

Several choices will help the visitor to choose the exact path he needs. Then, you can redirect those visitors accordingly to different pages.

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23) Address Objection Directly

You can get more conversions if you can mention the objections as the main points in your email popup. If you are offering some premium products, you need to be confident. Say something like, I’m sure, or something similar that will make the user secure to purchase the product. You can also mention the money-back policy and free trial days.

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24) Provide a Reminder

This works well on WooCommerce stores. But needs advanced configuration in some cases. For example, when the visitor added some products to his cart and forgets to complete the purchase, a popup form will appear with all the carted products. So, he can know about his cart and send the follow-up email to his email address. For us, it is a win-win chance.

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25) Imply Scarcity

Selling a unique product but for a limited time or limited stock? Create scarcity, and the users will flow to your website. This is the most working method for Black Friday and Cyber Monday deals.

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26) Free Trial

Offering something premium? Give them a chance to test your service. A free trial optin will convert a decent amount of website visitors. Thus, you can increase the size of your list.

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27) Suggest Related Products

People who visit your WooCommerce store might be interested in your products. So, show some related products on your email popup. Sometimes, you can get some extra sales this way. On the other hand, if you are running a content blog, show the related posts. You can increase your page views that way.

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28) Exit-Survey To Collect User Data

When the visitor tries to close the tab, you can quickly ask for feedback. They will mention how you can improve the user experience or anything related. You can use those data for optimizing your site.

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29) Wait… Method

Start your popup with the word – Wait. By following this method, you can quickly get more attention.

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30) Use Humor

For better interaction, you can use humor inside your popups. Humorous talks will always create memorable events. Try this method.

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31) Two-Step Opt-In

Usually, we will display the popup form, collect the email address, and send follow-up emails. Studies show we can expect more conversion rates using a two-step popup form. OptinMonster got a feature called MonsterLinks. It will help you to create a multi-step popup.

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32) Animations

When you must drag the users’ attention to specific portions, animations are the best way. Sadly, this can affect your website’s speed slightly. So, try optimizing your elements.

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33) Yes/ No Choices

In the optin, your website visitors will have two options. Yes or No. You need to design this optin accordingly. And when you do it, ensure you have optimized the popup for YES CTA.

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34) Giveaway

No matter you are running an online shop or a standard website. You can do giveaways. And this will bring users’ attention. Plus, you can have more email subscribers.

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35) Use Contrast

You should use a high-contrast design to make the content easy to read. This method is becoming popular every day.

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36) Create Curiosity

If you can make curiosity, that’s a good promotion tactic. First, create a question that will generate interest in your users’ minds. Then you can place the newsletter sign-up form or CTA button.

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37) Free Bonus Add-on

You can split your optin into two parts. In the first part, you can mention something like the usual content. For example, Learn How To Grow Your Website Traffic or something similar to your industry. And in the second part, you can mention your free bonus add-on. For example, when you teach business growing tips, you can add a checklist as a bonus.

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38) Redirect Traffic

Typically, one email optin comes with content and a CTA button. Thankfully, by using the proper email optin and designing tools, we can add multiple CTAs into our popup. This way, you can redirect the website visitors to numerous web pages according to their selection.

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39) Segments By Interests

Here, users can select an option according to their liking. For example, if you are running a content blog, you probably have more categories. This way, users can opt for one or more category newsletters.

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40) Responsive

Your visitors might be using a mobile phone or a desktop for browsing. For a better experience, you need to create a responsive email optin. Thankfully, OptinMonster comes with mobile-ready templates.

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41) A/ B Testing

You can try changing your optin content, making it more attractive. This is called A/B testing. Using both optins, you will get a basic understanding of those campaigns; you can choose the most converting campaign.

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42) Become a Method

Some folks want to become WordPress developers—some need to be SEO specialists. No matter the position.  Mention it on your optin. So your visitors will know.

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43) Teach Me Method

You might be good at something. For example, if you know HTML and CSS, you can teach your website, visitors. When you create an email optin, you need to mention it on your email content.

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44) Send Me The Method

Do you have something valuable? It can be a PDF file or a Word document. If you want to send it to your subscribers, use the send me method here.

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45) RAD

RAD stands for Require, Acquire, Desire. You need to explain your offer in plain English. This way, your website visitors will know the offer clearly. Plus, don’t add any buttons before the text. You can do it in the newsletter footer.

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Get Started with OptinMonster

As you can see in the tutorial, creating an exit-intent popup using OptinMonster is pretty simple with the drag-and-drop campaign builder. You can create any type of optin you want. If you are good to go with OptinMonster, get the premium version of OptinMonster from below.

Buy OptinMonster Pro

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$This is an affiliate link

Recommended Read: How To Integrate WPForms With Brevo And Improve Lead Generation?

Frequently Asked Questions

Some of the frequently asked questions regarding the OptinMonster are:

We hope you have found this article helpful and enjoyed the read. If you did, please consider sharing this post with your friends and fellow bloggers on social media networks. It will probably help them create an exit-intent popup on their WordPress blog or WooCommerce shop.

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If you want more WordPress tutorials, please check our WordPress archives section.

References:

1. 33 All-Star Popup Examples and 5 BIG Lead Generation Takeaways – Wishpond
2. 25 Excellent Pop-Up Design Examples For Inspiration – personizely
3. How exit-intent pop-ups can help fight cart abandonment – Jilt
4. 20 Popup Examples to Get More Email Subscribers Easily – OptiMonk
5. Free Trial Banner – Bouncezap
6. Discount Coupon Popup – Wishpond
7. 33 All-Star Popup Examples and 5 BIG Lead Generation Takeaways – Wishpond
8. 6 Ways to Increase Conversions on Your Site Using Popups – Affiliate Royale
9. Pop-Up Tutorial: How to Make More Sales with PopUps? – weblium
10. Fullscreen Welcome Mat Examples – OptinMonster Gallery
11. 5 Ways to Increase Your Ecommerce Sales with Pop-Ups and Banners – AddThis
12. 5 Popup Case Studies that Showcase the Power of Overlays – OptiMonk
13. Add-to-Cart Email Capture Popup – Retainful Knowledge Base
14. 20 Popup Examples to Get More Email Subscribers Easily – OptiMonk
15. 5 Exit Popups that can Lure the Visitors Back to the Store – Knowband
16. How to Create a Lightbox Popup + 6 Ways Popups Win You More Leads – OptinMonster
17. 15 Pop-Up Examples that Will Change Your Mind About Hating Them… – Leadpages
18. 9 Headlines for Convincing Email Pop-ups – Wisepops
19. What is an Exit-Intent Popup: Guide – SendPulse
20. Examples of the Best Referral Program Pop-ups – Business 2 Community
21. The Complete Guide to Maximizing Content Upgrade Conversion Rates – Crazyegg
22. 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue – OptinMonster
23. Tips For High Converting Email Popups- Visme
24. Getting Started With Abandonment Cart Pop-Up – Nosto
25. Exit Popups for WordPress – The Proven Strategy to Increase Sales – Icegram
26. 55 Exit Intent Popup Examples to Increase Conversions – Popupsmart
27. 9 Unique Popup Forms You Can Use to Boost Engagement – OptinMonster
28. 15 Example Popup Feedback Survey Questions – OptiMonk
29. 7 Ready-Made Exit Popup Headlines You Could Use Right Away – Wisepops
30. 6 Creative Ways to Use Yes/No Popups to Boost Conversions – OptinMonster
31. 5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies) – Crazyegg
32. 4 Best Practices for Using Popups Effectively on Your WordPress Website – Popup Maker
33. 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue – OptinMonster
34. 60 A/B Testing Examples to Get You More Conversions – OptinMonster
35. 28 Examples of Highly Converting Popup Designs, With the Science Behind Them. – Muz.li
36. Email Signup Benchmarks: How Many Visitors Should Be Converting – Pinterest
37. Email Pop-ups That Work – Wisepops
38. Email Signup Benchmarks: How Many Visitors Should Be Converting – Pinterest
39. 95% of Your Site Visitors Won’t Return: Here’s How To Fix It – EmberTribe