Content marketing is considered one of the most important forms of marketing when it comes to digital marketing. In fact, every marketer, blogger, and business owner should know at least the basics of content marketing.
Today, I will share with you 10 Content Marketing Tips that you need to follow for creating an effective content marketing strategy.
Here are ten Content Marketing tips you should use in the content marketing strategy.
Perhaps the most important part of a good content strategy is the content itself and precisely it’s quality. Writing high-quality content is crucial even if you can’t manage to write a lot of it in a short period of time
Everything you create (not just written articles but also images, videos, podcasts, and so on) should be relevant to your audience. You want them to be genuinely interested in the things you make. Otherwise, you will quickly realize that nobody is enjoying the content you put out, so it fails to attract an audience.
At the same time, your content has to be actionable which means it should not only cover a topic your audience is interested in but also bring up certain issues within that topic. You could say these are the “pain points” of your audience.
You should also try to make your articles longer and your videos just right (depending on your audience). Longer texts tend to be appreciated by search engines more than shorter ones. Make both trending and evergreen content to have a balance between the two.
Coschedule has listed out its Top Performing Blog Posts and all those blog posts were greater than 2000 words.
In addition to that, you need to be proactive by optimizing your headlines and adding a call to action at the end of your articles, videos, or whatever content you create. Good headlines can improve your click-through rate while CTAs can increase your conversion rate.
Setting goals for yourself in terms of content marketing will make you more motivated and allow you to track your performance. You need to have certain priorities that you will stay dedicated to throughout your campaign.
Unfortunately, many marketers often ignore or overlook this part of developing their content marketing strategy and don’t bother setting goals at all. This is exactly why so many digital marketing campaigns ultimately fail.
To prevent such a situation from happening, sit down and make a list of what your aims are. Do you want to improve brand awareness? Or maybe you want to increase conversions? Or do you want to simply attract more readers and get more page views? Think of this carefully.
Throughout your campaign, you should also track your content’s performance and analyze the performance data you collect. Based on how many comments your articles got or how many likes your videos have, you will need to decide whether or not you want to be creating content about particular topics and in particular forms.
You could also try A/B testing before you actually start marketing. Many elements of your content such as headlines, email subject lines, and so on can be first tested and used only after you are certain that they will be effective (though this is not mandatory).
Content marketing is all about promoting your website or blog, but you could also use it to sell your products or services. Driving leads to your sales funnel through this channel will be considerably easy once you follow the first and second tips and make your content actionable while using CTAs.
On the other hand, you don’t want to sound too promotional because that can drive your audience away quite quickly. Try to focus on educating your audience and informing them on the topics they are interested in. You might also decide to entertain your audience (for example, with the help of funny videos).
Always use a conversational and friendly tone and don’t assume that your audience is stupid. Explain complicated concepts and information they probably don’t know, but don’t describe general concepts or small details that are well-known or implied – your audience knows about them already.
The aim here is to find a balance between being a salesperson and being a friendly teacher or entertainer. Once you find that balance, you will be able to create high-quality content which will be engaging and stimulating for your readers, viewers, or listeners.
Sometimes it is okay to offer something valuable for free. You are not always supposed to try and sell something to your target audience. Instead, try to loosen up a little and think of something you could offer to your audience that will valuable for them but also free of charge. The only thing you could ask for in return could be newsletter subscription.
For example, you just created an e-book about a subject you have been writing about for a long time now. Instead of trying to sell it, offer it for free to anyone who subscribes to your email list. If you don’t write e-books, change it to something else (e.g. checklist, video tutorial, etc.)
You could also offer exclusive content for those who subscribe to your newsletter. You could be publishing an article about different types of soaps but sending out an additional tutorial on how to make your own soap to your email subscribers.
If you are not too keen on giving out free value regularly, you could do it once in a while with the help of giveaways. For instance, after reaching a certain milestone such as one thousand followers on Instagram, you could host a giveaway with your product or service as the prize. Such a tactic can also help you get more followers faster.
One of the biggest advantages of digital marketing is that you can reach foreign audiences way easier than you would with traditional marketing. This is why taking the opportunity to go global might be the best decision you will ever make.
To start reaching readers in different regions, you will need to translate your existing content and the new content you produce into the languages spoken in these regions you want to target. You can use a translation service like Weglot, The Word Point for this because most automatic translators like Google Translator will probably give you gibberish.
Likewise, think of updating your old content to give it another chance to shine. Some articles that performed well before can be updated and published again with a high likelihood that they will perform well. You could also translate them for your international readers to make them even more useful.
Knowing and understanding your target audience will help you achieve a variety of goals all at once. You will start creating better content, become an expert in your niche, improve your online reputation with the content you create, and meet and connect with other influential figures in your industry.
You must not only have buyer personas built for every segment of your target audience but also know what you are dealing with when using different platforms. For example, one group of your readers might be spending their time on Instagram while another one will be on Facebook. These two platforms require slightly different content and a different tactic.
Always pay a lot of attention to your keyword research because it will be the foundation and which you build your campaign. The keywords (and the hashtags) you use will determine the kinds of people that will discover your content.
After figuring out which channel is best for what, eliminate the ones that don’t work for you. Obviously, you will want to keep your main ones such as your blog or website, but not everyone needs to have an account on every social media platform, for example.
Get your priorities straight, settle down with several channels, and start putting all of your effort into them. Focus on the most effective parts because that’s where you will get most of the engagement from.
Getting additional exposure is always great because it helps you increase brand awareness and attract more readers. Try these things to help you get more exposure:
- Make it easy for your audience to share your content by adding social media sharing buttons onto your website or blog. This way, you will make it easier for your readers or viewers to take action.
- Coordinate your activity on various channels and make sure that they are all a part of your content marketing campaign. You want the content you create to be highlighted on every platform you use so that more people get to know about it.
- Start posting to Medium or a similar website. It is not exactly a social media platform, but you could say that it is quite similar. This channel is often underestimated but it can actually bring a lot of traffic to your blog or website.
User-generated content or UGC can make your life much easier because you won’t have to create the content you want to share. By hunting down UGC about your blog or website such as reviews or feedback, you can not only improve your reputation but also grow as an authority figure in your niche.
You could also consider influencer marketing or simply collaborating with influencers. They already have a certain reputation and authority over a particular group of people that could be then partially transferred to you simply by the influencers saying a few good words about you. You get exposure, potential customers, and a reputation boost.
When working with UGC, you should also keep in mind that it is not always necessary to republish this content or share it on your platform. Instead, you can simply respond to it and start a conversation with your past customer or prospect. Social interactions online will be quite beneficial for you.
A posting schedule is another thing that could make your life much easier as a content marketer. Just like setting goals for yourself, it will help you stay motivated and focused on what is important for you rather than diverging from your main aim. It will also ensure that you post consistently and regularly.
When creating a posting schedule, think of how often you want to be posting, at what time of the day you will be posting, and which channels you will be using. It is also a good idea to create a set of guidelines for yourself about some content standards that will ensure that you have content in a certain format that meets particular quality minimums.
A posting schedule could also later act as a calendar for you. Not only will you see the upcoming articles or videos that should be published but you will also be able to go back and check what was posted on which day and then check how well it performed.
Last but not least, you need to work on building your link profile, and content marketing can help you with it. Having many internal and external links to and from your website or blog will make search engines rank your site higher in search results and you will eventually get way more traffic, more readers, and more conversions.
When writing articles, include links to the sources where you took some data from as well as to useful resources about the concepts you are writing about. Always link to some pages of your own too to have internal links and never direct your readers away from your website.
At the same time, you want to have other websites linking back to you. You can’t force anyone to do it, of course, but you could adopt some tactics that would lead to others linking to you. Having high-quality content on different topics will prompt other websites to link to these articles of yours (as well as videos, podcasts, infographics, and so on).
You could also consider guest posting for getting backlinks, but you have to remember that not every website will allow you to link back to your site or blog, so you need to find out this information beforehand.
All in all, content marketing can become fairly easy once you practice enough and get used to the different techniques used in it. Use the tips from this article to optimize your content marketing strategy and make it more effective.
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Note: These Content Marketing Tips are brought to you by Caitlin Morton. If you have interesting content to contribute, then check our guest blogging guidelines.
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