7 Semrush Updates From 2020 You Shouldn’t Be Missing Out!
I’m a great fan of Semrush, and it’s not just once or twice that I’ve discussed Semrush at BlogHeist, but in many instances.
But Semrush keeps upgrading with more tools and features; in fact, we’re going to look at the recent Semrush updates in this article.
So what’s new for us to take?
The New Semrush
Although the pandemic was tough for everyone in 2020, it has taught us more valuable life lessons. So the very best thing we can do is take the positive things and ignore the negativity.
I’m glad that even Semrush has taken the positive change, and it looks like they are all set for the new normal…
SEMrush is not SEMrush anymore. It is Semrush from now on
Did you get it?
Semrush has done a complete rebranding, which came as a surprise, and the best thing is that it is more excellent.
Apart from how their brand is written & expressed, they’ve also got a new logo.
What’s your thought on this new logo?
7 Semrush Updates
Semrush is a market leader in the SEO and digital marketing industry. And it is no doubt they keep improving themselves with more and more features.
As you already know, they have over 100 features that we’ve already covered in a detailed article. And in fact, their databases have also grown 10x times just in the last couple of years.
To add up, they’ve even got over 30+ updates and improvements in the last year (2020), and you can find detailed coverage from Semrush on their updates here.
But today, we will cover some exciting updates that caught everyone’s attention.
1) Global Volume Metric
Semrush became quite popular in the initial years for its Keyword Research Tool. The Keyword Magic Tool helped users identify more low-hanging (low competitive) keywords that are easy to pick for ranking high.
Last year, they added one more metric to the toolkit — Global Volume.
What’s unique about Global Volume?
While running keyword research, it was difficult to know the exact search volume worldwide if you were targeting a global audience.
For instance, keyword research on a product/brand could be popular in one country but not another.
So, if you’re researching keywords in the wrong demographic, you’re missing out on a lot. But now, the Global volume metric will show the overall search volume worldwide & country-wise.
Recommended Read: How To Scale Your Amazon Business Using Sellzone?
2) Worldwide Traffic
As you might already know, Semrush allows us to view domain overview country-specific. They’ve added a new view for the World Wide traffic view too.
What‘s unique about the World Wide traffic view?
With the new worldwide view, we’d know how much traffic a domain receives in total and country-wise.
3) Schema Markup Report
The site Audit tool at Semrush is excellent, and we can get to know the issues with our website affecting the search engine performance.
And now they’ve added one more feature to it — Schema Markup Report
If you’re looking for other tools to get a similar report, you should look at Google Search Console. But then they are focused more on the errors and warnings with your structured data.
What’s different with the Schema Markup report?
Google Search Console displays the errors and other reports only for the pages they’ve crawled. But what if Googlebot has not yet crawled and indexed some of your new changes?
Hence, it is wise to use an alternate tool to crawl your entire report and display the live result.
4) Content Marketplace
I was a great fan of ContentMart, which was started in 2015 by Anton Rublevskyy. It was India’s first Content Marketplace to help businesses with their content requirements.
It was where bloggers and eCommerce website owners hung out to find writers for their content strategy. It is said that ContentMarket connected over 103,000 writers with more than 110,000 international clients. But unfortunately, the platform was shut down in 2018.
Since then, I haven’t come across a platform dedicated to getting content written.
Fortunately, the new Content Marketplace from Semrush could resolve the issue.
What’s unique about the Content Marketplace?
Semrush has in-house content writers for Content Marketplace, which means they’re SEO-knowledgeable writers who could offer a great piece of content that could rank for potential rankings. After all, Semrush blog has high-quality standards & we could expect some high quality from their Content Marketplace.
5) ImpactHero
ImpactHero is a new tool launched by Semrush, an artificial intelligence tool that breaks down your content on the buyer journey stage basis and checks for the most impactful copies. It gives you suggestions for improving the content strategy.
This is an excellent tool if your business depends on a content marketing strategy.
What’s unique about ImpactHero?
When I started blogging, I had no clue whether my content was well received by my readers, whether they were influenced by it, and if my writing skills were up to that level.
Although I’ve improved a lot over the period, it would’ve been awesome to have a tool like ImpactHero that scores my content with metrics & it would have been great to get feedback to keep improving.
Pro Tip: You can integrate the Semrush Content Marketing Toolkit and ImpactHero for better benefits.
With Semrush Content Marketing Toolkit,
- You can research topics
- Generate SEO Content Template
- Craft a quality content
- Check it with ImpactHero for your performance
- And keep optimizing for better results
6) Sellzone
Like Search Engine Optimization, selling on Amazon is a whole new world. And the new Sellzone platform is launched and dedicated to Amazon Business.
Sellzone Tools:
Sellzone has got different tools, like,
- Amazon Listing Protection: It keeps track of your buy box positions, listing suppressions, product prices being changed, etc., and keeps you updated all in one single place.
- Amazon Traffic Insights: Promoting your products is important to increase sales at Amazon. The tool lets you evaluate various traffic channels, analyze promotional strategies & help you scale up your marketing activity.
- Split Testing: It is a free A/B testing tool to increase your conversions by testing titles, descriptions, images, and prices. You can adjust your listing within the platform, get live stats & check your profits grow all in one place.
- Listing Quality Check: Amazon has strict guidelines for its sellers, as these sellers represent the Amazon brand itself. So you need to ensure your product listing is in line with their guidelines, avoid content errors & look for incompleteness. This tool identifies all the errors, so you don’t have to do that manually, and offers recommendations, so you can focus only on improving the visibility.
What’s unique about Sellzone?
If you’re already selling products at Amazon, you would be aware of the importance of buying boxes. It is similar to the featured snippet in search results, which tends to get more clicks, while the buy box can get you more sales at Amazon. Feel free to check our detailed review on Sellzone.
7) Prowly
Semrush has acquired a fast-growing PR platform called Prowly. The SAAS platform has been on the radar of Semrush for the last few years, which has everything you need to do with PR.
What can you do with Prowly?
With Prowly, you can,
- Find Journalist
- Create Press Releases
- Pitch the Media
- Manage PR Contacts
- Publish Press releases
What’s unique with Prowly?
Although I’m not into PR now, I know the benefits. I’ve been using HARO for an extended period for link building & have witnessed the potential benefits of being mentioned by top media websites. And with a professional platform to scale up the media reach out, it would be even great for small businesses to get word-of-mouth marketing.
Semrush New Pricing
Semrush has also updated its pricing recently. So here is the latest pricing for you:
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Wrapping Up
Semrush is undoubtedly a complete digital marketing toolkit & and if you haven’t tried out this platform yet, they are offering a 7-day free trial (after all, it’s free to get started)
$This is an affiliate link
I hope you’d have liked my insights on the Semrush updates. And feel free to share the one you wanted in the comments section.
References
- Semrush Stats and Facts – Semrush
- Contentmart shuts down: A brief history — Candid.Technology
- What is Search Volume in Semrush — Semrush Knowledge Base
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Dev Patel says
Thanks for this review post and for updating new features about semrush. Keep making such blogs in future
BlogHeist says
Hey Dev,
We are glad you liked our post.
Should you’ve any queries, you may reach us at:
https://blogheist.com/contact-us