Ultimate Comparision: Brevo vs Mailjet
Email marketing is becoming essential for businesses. Email marketing helps us to effectively reach your customer and sell your services. However, email marketing will take up much of your time; in this article, we have two robust email marketing tools – Brevo vs Mailjet.
Email marketing is a new trend adopted by businesses. So, why shouldn’t you be updated with the same? Is there confusion on which email marketing tool to hold you back? Then your problem is about to be solved! There are various email marketing tools in the market. And covering them all in one article is not possible! Therefore, in this article, you will learn about Brevo vs Mailjet!
In this article, we will compare both tools on different grounds. We will compare both of them on the following points –
- Pricing
- Features
- Best used for
- Pros (Positives)
- Cons (Negatives)
Now, let’s dive deep into the topic.
What is Brevo?
Brevo has, from its initial years, managed to be among the best tools in the email-marketing industry. According to reports, approximately 100 million emails are sent from Brevo daily.
The businesses that prioritize using Brevo over other email-marketing tools are primarily small and medium scales. Thus in the race for SMB email marketing, Brevo is, at first, outgrowing many competitors in the field.
Brevo has a high-quality yet low-cost model.
Brevo was founded in 2012, and currently, they have 300,000 active subscribers. This email marketing tool is highly capable of helping you enhance and grow your customer base. With the use of Brevo’s automated email marketing campaign, you can also strengthen your reach with your existing customer base!
If you want to know more about Brevo, click the button below!
Recommended Read: Here is a Brevo review by BlogHeist.
What is Mailjet?
Mailjet is a storehouse for collaborative and intuitive tools that can help effectively build your business’s email marketing campaigns. This tool also gives you access to create a unique and personalized email as per the recipient on the other hand. Any pre-designed templates already available on this software are customizable and adjusted according to your needs.
Some additional features that Mailjet brings are collaboration with team members in real-time, just like docs. This seamless collaboration feature is turning the eyes! The available integration features also help manage different aspects like CRM and email marketing from a single dashboard!
The numbers that Mailjet owns proudly are worthy of competing with Brevo!
All the transactional and marketing emails of 100,000+ companies (all around the globe) are currently taken care of by Mailjet. With just the right solutions and a free plan, Mailjet is one of the top email marketing tools. To get more knowledge on Mailjet, please click the button below!
Recommended Read: 10 Best Brevo Alternative
Brevo vs Mailjet – Comparision
Now let’s discuss the vital part of Brevo vs Mailjet, which is their differences on 5 grounds. This is how you can choose the one best suited for you! With no further ado, let’s get into Brevo vs Mailjet.
Pricing: Brevo vs Mailjet
To start the comparison – of Brevo vs Mailjet, the best ground is their pricing.
Pricing: Brevo
The pricing for Brevo is mentioned in the table right below,
Plan Name | Plan Price | Email Limit | Period |
Free | 0 | 300 emails/day | Lifetime |
Starter | $25 | No limit | Monthly |
Business | $65 | No limit | Monthly |
Learn more on Brevo Pricing here!
Mailjet: Pricing
The pricing for different plans of the Mailjet email marketing tool is in the table below,
S.No. | Plan Name | Plan Price | Total emails permitted | Subscriber Accommodation | Time |
1. | Free Plan | Nil | 6,000 | Unlimited | Monthly |
2. | Essential Plan | $15 | 15,000 | Unlimited | Monthly |
3. | Premium Plan | $25 | 15,000 | Unlimited | Monthly |
4. | Custom Plan | Custom Pricing | Unlimited | Unlimited | Monthly |
Note: Mailjet offers a 10% discount on its pricing if you choose the annual plan.
More about Mailjet Pricing here!
Brevo and Mailjet have similar pricing, and both have a free plan. Brevo’s basic plan starts from $25 a month, while Mailjet’s basic plan starts from $15 a month.
Used Best for: Brevo vs Mailjet
Do you know what’s the most liked among Brevo vs Mailjet? If not, read the data given below to understand!
Used Best for Brevo
Among various reviews conducted among the current customers of Brevo, a score of 8.2 has been given to a particular feature at Brevo. The feature of Brevo that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
Used Best for Mailjet
Mailjet is best used for its email deliverability reporting. This is according to a survey conducted on TrustRadius. Here among 26 reviewers, Mailjet was rated on a scale of 10. And was rated 9-10 by 28.57% of reviewers and 7-8 by 72.73%. Similarly, 7.14% of reviewers rated the tool 3-4, while the remaining 14.29% rated it between 1-2.
Features: Brevo vs Mailjet
Every email marketing tool comes with different features. Similar is the case with Brevo and Mailjet. The table below presents a comparison based on these features:
Feature | Brevo | Mailjet |
AB Testing | ✅ | ✅ |
API | ✅ | ❌ |
Auto Responders | ✅ | ✅ |
Campaign Planning | ✅ | ❌ |
CRM | ✅ | ✅ |
Channel Management | ✅ | ❌ |
Content Management | ✅ | ❌ |
Customizable CTAs | ✅ | ❌ |
Customizable Branding | ❌ | ✅ |
Image Library | ✅ | ❌ |
Web Forms/Landing Pages | ✅ | ❌ |
List Management | ✅ | ✅ |
Performance Metrics | ✅ | ❌ |
Email Marketing | ✅ | ❌ |
Email Campaign Management | ✅ | ✅ |
Mobile Access | ✅ | ❌ |
Spam Blocker | ✅ | ✅ |
Click Tracking | ✅ | ✅ |
Let’s learn more about various features offered by them in the write-up below,
Features: Brevo
The features offered by Brevo are,
- Makes Emails Mobile-Friendly
The design tools at Brevo can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Brevo not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things, like sending a welcome email.
- Deliverability
The deliverability feature makes sure to not leave out any client subscribers. There is also an option to get a preview of whether the email sent reaches the delivery address.
More about Brevo Features here!
Features: Mailjet
The feature offered by Mailjet is,
- Email Builder:
Mailjet provides its users with customizable email templates. One can either use the already available designs or create a template. Therefore users can build as beautiful and brand-centric emails as they want. With it, collaborating options in this email marketing tool help receive criticism from your team.
- Segmentation and Personalisation:
The segmentation feature in Mailjet helps to build a contact list. Now, you can utilize this list to access the recipients’ needs and personalize the email accordingly. Thus, the chances of converting leads into customers increase.
- Automation:
Email automation is available on Mailjet. It means you will not have to manually do anything to send relevant emails at relevant times to any of your potential customers or existing ones. This will all be taken care of by the carefully crafted algorithm of Mailjet.
- A/B Testing
To generate the best engagement from your email list, the A/B testing feature by Mailjet is handy. The A/B testing feature at Mailjet is better than others because it allows 10 designs and campaigns for testing. Therefore, you can compare and choose the best strategy to boost your sales and engagement.
Click here for more Mailjet features!
Pros: Brevo vs Mailjet
For a perfect analysis, we need to be sure of every aspect. This section will mention the pros of both Brevo and Mailjet. You will be able to make up your mind about who to choose in Brevo vs Mailjet (Pros).
Pros: Brevo
The pros that come with Brevo are,
- It helps in the management of various lists together.
- The editing tools are user-friendly. It can even be smooth on mobile.
- The Brevo Academy provides you with the best tutorials.
- The email templates can be utilized to make new emails easily.
- This software can help customize emails in the best manner possible.
Mailjet: Pros
The pros that come with Mailjet are,
- It is cost-effective and provides around 2000 emails send limit on a free monthly plan.
- The customer service at Mailjet is highly appreciated by the users.
- The email tracking feature available is beneficial for a business’s marketing strategy.
- The email designing tools are user-friendly.
Cons: Brevo vs Mailjet
There exists nothing without a bit of drawback. Let’s try to find some for both Brevo and Mailjet below.
Cons: Brevo
The cons that follow using Brevo are,
- You need to own the pro version to get the overall performance results graphic representation, as it is not free.
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem, but it can be resolved.
- If you use the free version, your daily limits are 300 emails daily. If you opt for pro plans, that’s a big expense jump.
Cons: Mailjet
The cons of using Mailjet as a Brevo Alternative are,
- Not a wide variety in the already existing email templates.
- A little complex and proportional price plan.
- Mobile access is not available; it’s problematic, seeing 92.1% of internet users access it using a mobile.
Brevo vs Mailjet: Made up your mind yet?
To get an exact answer for a better one among Brevo vs Mailjet is impossible for us! But, the article has covered all the grounds the two differ on. This will undoubtedly help you decide the one that’s made for boosting your business!
Thus, you’ll finally decide on the best between Brevo and Mailjet for your business. And if you find some value in this blog, please comment below!
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