How To Show Customer Reviews in WordPress?
Are you interested in knowing how to show customer reviews in WordPress? Then keep reading this article!
For some years now, most of the business has been online. It means there’s incredible competition between various vendors to ensure they come across trustworthy and deliver the best possible services.
Over time, various boxes to check would make you a trusted seller or an authority in your domain. However, as more and more such websites appeared and the old techniques stopped working, the strategy changed.
Nowadays, you can quickly get a good-looking WordPress website with plenty of features and a professional feel. So, the thing that separates websites in terms of credibility and boosting sales is the user’s capability of finding verified customer reviews.
Reviews are like “word of mouth 2.0”. They act as social proof, and the more comfortable you make it for users to find them, the bigger your chances of selling you have. We have some ideas for you if you’re just starting a website using WordPress and have no idea what WordPress plugin to use for customer reviews.
However, before talking about reviews in WordPress, we’re going to dig deeper into the importance of customer reviews. You’re going to appreciate customer reviews even more!
Why Go With Customer Reviews On a WordPress Site In The First Place?
You’re already on the right path if you’re asking this question while building the website.
It is also an excellent opportunity to make your website more authoritative and improve it from an SEO standpoint.
And if you’re not convinced by these two viable reasons, adding this functionality to your WordPress Editor gives you valuable information. It is what your customers like and dislike about your product or process so that you can improve in the future.
Related Read: How To Generate Site Speed Reports Using MonsterInsights
Where To Put The Customer Reviews on Your Website?
You decided to use customer reviews on the website, but you’re unsure where to place them. It’s not uncommon since most WordPress themes have multiple locations for placing the reviews section.
However, you don’t have to worry too much about where to place them. Here are a few suggestions:
- On the homepage– many companies out there decide to display reviews from customers or testimonials directly on the first page. While this isn’t precisely WordPress news, it’s a perfect tactic because you give potential customers direct access to what other customers think about your business. Make sure to display a key figure, and don’t overdo it with reviews on the homepage.
- On other strategic pages – these pages can vary from product pages, payment pages, or user account creation. Usually, when using testimonials on these pages, you aim to improve conversions.
- In a sidebar or footer – you can use a widget for customer reviews that can be accessed from almost any website page. You shouldn’t have a tough time finding WordPress templates that offer this functionality.
WordPress Customer Review Integrations
You can get your reviews in front of potential customers by integrating reviews from other social platforms.
For example, get people’s reviews on Facebook, Google Places, Yelp, or TripAdvisor.
TripAdvisor or Booking is best for hotels or resorts, and Yelp functions best with local businesses. At the same time, Google and Facebook are more general. They could deliver excellent results for a broader range of companies.
You’ll probably need a WordPress tutorial to get through the process of integrating reviews from other platforms. However, the process isn’t complicated at all. It requires installing an appropriate WordPress plugin, but that shouldn’t be too big of a problem.
Importing reviews gives you the advantage of making your audience feel genuine and convinced.
Another advantage is that you show you’re transparent about your business, not just showing positive reviews, and are open to improvement. Last, you’re also not looking at challenging work to import them.
The disadvantages of doing this come from being unable to control the reviews. You can encourage your customers to leave reviews on these platforms instead of directly adding their reviews to your website.
How To Display Customer Reviews On WordPress?
Various solutions are available if importing reviews from other platforms isn’t exactly what you want to do.
You can insert a review form in the comments section, add feedback widgets or a dedicated page for testimonials.
The benefit you get from this approach is that you have total control over the content of the reviews.
You decide what to approve and what not. It also gives you some control over the answers you provide, how you moderate the questions, and the website content. It will also not make you dependent on other social media platforms for getting a review.
There is a downside to this approach. You can get tempted to keep the positive reviews only and get rid of those uncomfortable opinions.
But if you value the product/service you sell, you should take negative reviews as seriously as good ones.
Customer Review Plugins
You can add customer reviews in WordPress using plugins. There are hundreds of such plugins available, each with different functionality depending on the business you are running.
However, if you don’t want to spend hours testing various plugins, you can just go with these suggestions we put together.
Site Reviews
Site reviews come with a free and simple solution to collect customer reviews and display them on the websites. You can add Various forms and reviews via widgets, shortcodes, or blocks.
If you want a text-only, associate a review with a page, image, or post.
Your readers will submit reviews from the front end. And you can approve or trash those reviews.
The author team is very active in this project and updating it regularly. Currently, more than 20,000 WordPress websites are using this plugin.
WP Customer Reviews
This plugin works similarly to the one presented above.
You can add it to each page or post of your WordPress website as a review block. While other more complicated, paid options to exist, there’s nothing you may want when discussing website reviews that WP Customer Reviews can’t deliver.
An exciting feature to look forward to is they offer support to add custom fields. This gives you more control over the data you collect from your audience.
The plugin was not updated for a while. But, around 50,000+ WordPress blogs are using this plugin.
Trusted Third Parties to Obtain Verified Reviews
We’ve already mentioned that the problem with testimonials and reviews published on your website often is that customers don’t believe they’re real.
For every online problem, there’s a solution. Trusted third parties act as the middleman between your company and the customer. They vouch that the reviews left by the customers are real and verified. Sounds too good to be true? Just look it up; tens of companies offer this particular service.
The advantages include guaranteeing your visitors that all the reviews are real and trustworthy. You won’t have to worry about collecting the testimonials.
You can get many more reviews than just letting your customers leave them alone. On top of delivering verified reviews, these companies also come with GDPR protection, AFNOR certification, and a moderating space to engage less satisfied customers.
You have increased costs since this service isn’t free. And you should have a leap of faith. Because you need to share some data about your customers and the orders they placed.
Guaranteed reviews and Trustpilot are two of the most notorious companies that offer the services described above.
What Do You Use Instead of Customer Reviews in the B2B Environment?
No matter how efficiently customer reviews help B2C companies be more trustworthy and convincing in the selling process when talking about B2B companies, the rules change quite a bit.
You can’t have the same approach since you must convince a company that your products and services are worth their time and money. Still, you need a whole different structure altogether.
You need to display a photo of the person leaving the testimonial, with a much more detailed description of their opinion and information about the company they represent. So, you need to use a testimonial service in such a situation.
And, just like with customer reviews, WordPress has plenty of plugins available for this as well.
Strong Testimonials
Strong Testimonials plugin is one of the top ones. They deliver top-notch testimonials and can even double for reviews if you want something more elaborate than the standard review form.
It gives you custom fields for name, company, function, photo, logo, website, and more. You can integrate with plenty of WordPress themes, which are easy to use simultaneously.
Easy Testimonials
Easy Testimonials plugin is another excellent example of a plugin to get the best results out of testimonials. You can customize them and make them appear as a list, slideshow, or grid, and you can also use shortcodes to display the information you need.
The free version is available in the WordPress repository to download.
The pro version of Easy Testimonials has got more features like
- Testimonials Import / Export
- New Testimonial Notifications
- Testimonial Carousel
- Spam Prevention, etc
Conclusion
We’re hoping that we covered everything you need to know about how to display customer reviews on the WordPress site.
There are many uses for WordPress. So we needed to be thorough and cover all grounds so that you have a solution for any situation. Even if we skipped something in the process, we encourage you to use the comments section.
Note: Thomas Glare contributed this guide on How To Show Customer Reviews in WordPress. If you have a new guide to contribute, then check our Guest Blogging Guidelines.
If you have enjoyed this article, share it with your friends and fellow bloggers. For more related articles, check out our WordPress archives page. We’ll be sharing more tips and tricks in the section.
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Dev Patel says
Customer reviews are a great way to showcase your validation for the product and to improve the product by identifying what the customer wants. Thanks for the blog!
BlogHeist says
Hey Dev!
Thanks for dropping by.
Keep checking for more such informative post.
Reach us at: https://blogheist.com/contact-us/ if you have any query.