Are you planning to choose WP Engine eCommerce hosting for hosting your online store? If you are, keep reading this article.
You need to be careful with web hosting when you are running an eCommerce store. Choosing an unsecured and non-optimized performance server will not help you with your business. You will see several WordPress hosting and WooCommerce hosting with some unique features and support staff in the market. But which one is the best?
Recently, WP Engine, a popular managed WordPress hosting company, released a brand new hosting plan – eCommerce hosting. If you need to know more about their environment, this WP Engine eCommerce hosting article will help you. You can read the exclusive features offered there.
Now, let’s take a complete look at the features of WP Engine’s eCommerce plan.
Within minutes, you will be able to complete the store setup. WP Engine’s faster onboarding and setup wizard will help you to launch your online store within minutes. From there, you can choose a WordPress theme that is eCommerce ready, select drag and drop tools you required, etc.
For increasing your store conversions and sales, WP Engine integrated a technology called Elasticsearch. Just by entering the product keywords, the website will show all the related products to your customers. So without hitting the enter key, the customers will see every product you have in your store with the keyword.
This can significantly increase your sales. When you use this, you do not need to manually write a single line of code. WP Engine team did enough job on this, and you can quickly integrate this feature inside your website/ blog.
For hosting a WooCommerce site, there are several solutions available. Some of the best WooCommerce hosting providers in the market are:
Compared to these giants, WP Engine’s eCommerce hosting is far better. Better secured environment, better scalability, and everything you need to run a perfect WooCommerce store.
If you have already launched your WooCommerce store with any other hosting companies, you might want to migrate the websites to this new environment. Typically, when it comes to website migration, we need to generate a complete website backup, download it to the local storage, upload it to any cloud storage, log in to the new WordPress install, and complete the migration.
This will take some time. If your store is pretty big and contains many customer data, the traditional way is not a fit for you. Using the WP Engine Automated Migrator plugin, you can easily migrate your existing website to WP Engine’s environment. The good thing about this plugin is, we do not need to download any files to our computer.
Once you have provided the SFTP details of your WP Engine account, the plugin will take care of the migration.
When you run an online business, backups are compulsory. Since WordPress is used by more than 40% of websites worldwide, bad people will try to hack your website and steal the data. When handling an online store, you need to prevent such situations.
The best way you can protect your data is by generating regular backups.
WP Engine got their own custom backup solution. Plus, the backup files are stored offshore. So, it won’t affect your disk space or server resources. WP Engine will generate a website backup every day.
On the other hand, you can also manually run the backup wizard.
SSL certificates are mandatory when you are running a WooCommerce store. As you know, when you handle an online store, you need to accept payments through credit card or PayPal. SSL certificates will ensure that all the data are encrypted, and no third parties can access those confidential data.
If you prefer GoDaddy for an SSL certificate, it will cost you $56 for the first year and $90+ for renewals. On the other hand, Namecheap will charge you $70+ for premium SSL certificates.
When you are on a tight budget or need to save some money on SSL certificates, these shops won’t be a better option for you. Thankfully, WP Engine will issue free SSL certificates for all its users. Once you have purchased a plan, SSL certificates will be attached to your control panel.
You can manage it from your account dashboard.
CDN stands for Content Delivery Network.
If you are in the blogging field for a while, you probably know about CDNs. The most popular CDN providers in the market are Cloudflare, MaxCDN, AWS, Sucuri, KeyCDN, Incapsula. Some of them are premium, and some are absolutely free. However, WP Engine developed a custom CDN solution for their customers.
Once you have accessed your user portal, you can turn on or off the CDN feature from there. It will probably help you to optimize your website’s performance. You can also clear your CDN cache from the same user portal.
Caching system will help business owners to speed up the website and optimize the content serving. You can see so many WordPress caching plugins on the internet. But, when you host your online store on WP Engine, you don’t want to rely on third-party caching plugins.
They have developed an in-house caching plugin that will help you to optimize your website with the best practices. When running an online shop, speed is not a joke.
Your website’s contents are hosted on data centers. WP Engine comes with several data centers. The main DC locations are:
While creating a WP Engine account, you can choose a DC. On the other hand, you can also update the DC after deploying a website. From your user portal, you can manage these. If you are planning to use a content delivery network, they will take care of the DC.
Most content delivery networks have hundreds of DC around the globe.
We will not recommend deploying codes to a live website. It can cause website downtimes and, of course, loss in revenue. For helping those who need to test new codes, we recommend creating a staging environment. Usually, we need to rely on tools like DevKinsta or Local by Flywheel for creating a new staging environment.
When you do this, these staging environments got no connection with your live website. So if you need to use the same theme, plugins of your live site, a backup plugin is required. Creating backup manually and importing it to the staging environment will take several minutes according to your website’s size.
Thankfully, the WP Engine eCommerce plan comes with unlimited development/staging environments. If you need to create a test site, you can get one with a straightforward mouse click.
If you are working with WordPress for a while, you probably have heard about Genesis Framework. It is one of the secured and speed-optimized WordPress theme frameworks used by thousands of authority websites. If you have purchased any WP Engine hosting plan, you will get instant access to Genesis Framework and 30+ child themes.
If you will buy them individually from the official store, be ready to pay $2000+ for these themes. WP Engine is offering all these themes with their hosting plan. So for us, it is a great deal.
You can download the themes from your account’s dashboard.
As we mentioned earlier, we will be using a staging website for testing new codes. And once you are done with the current edits or development, you probably need to publish the changes to your live environment.
The traditional way to do this is by copying all the template files, uploading them to the live server. But, this is outdated. When you use WP Engine’s eCommerce hosting plan, you will get something better.
You can easily publish staging site contents to your live site without using additional tools. This will help you to save time.
If you are a busy store owner, you probably don’t have enough time to check WordPress core updates, plugin updates, and theme updates. Usually, we need to log in to the WordPress admin area, go to the updates section for updating everything. Well, in this case, WP Engine got you covered.
With the automatic plugin, themes, and WordPress updates, you can always focus on your work. WordPress theme, plugin developers release new updates with new features, bug fixes, and more improved code. So, keeping your software updated is highly recommended.
With the WP Engine’s auto-update feature, you can manage your store more efficiently. Whenever they release a new update, WP Engine will perform the needed actions for you.
Now, let’s see the pricing of WP Engine eCommerce hosting.
- eCommerce Hosting Startup – $30 a month – 1 WordPress Install
- eCommerce Hosting Professional – $62.50 a month – 3 WordPress Installs
- eCommerce Hosting Growth – $116.67 a month – 10 WordPress Installs
- eCommerce Hosting Scale – $291.67 a month – 30 WordPress Installs
- eCommerce Hosting Custom – According To Your Requirements
Here is a quick view of the main features of every plan.
|Plan Name||Sites Included||Visits/ month||Local Storage||Bandwidth/ month|
|eCommerce Hosting Startup||1||25000||10 GB||50 GB|
|eCommerce Hosting Professional||3||75000||15 GB||125 GB|
|eCommerce Hosting Growth||10||100000||20 GB||200 GB|
|eCommerce Hosting Scale||30||400000||50 GB||500 GB|
|eCommerce Hosting Custom||Custom||Custom||Custom||Custom|
WP Engine offers three types of support options for their customers.
- Live chat
For basic pre-sales questions, you can contact the staff agents via live chat. On the other hand, if you need help with more technical-related issues, the phone or ticketing system is preferred.
They have an excellent support team, and they are available 24*7. You can get your issues fixed very quickly.
While you handle an eCommerce store, you need to look for the best WordPress hosting company. Choosing a non-responsive and unsecured hosting environment can hurt your business so badly. In our view, WP Engine’s eCommerce hosting option is best for online shops that need good hosting infrastructure.
With the speed-optimized, secured environment, you can quickly generate a good amount of revenue and keep up your brand’s value.
If you need help with your hosting server, you can always contact their support team. They will help you to optimize your server for better performance.
You can get the WP Engine eCommerce hosting plan with 3 months of free hosting from below.
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