Did you know that WordPress powers 35% of the internet in 2020? If you take into account only the CMS-built sites, the percentage of WordPress websites reaches up to 60%. It is quite clear that WordPress dominates among the CMS platforms.
You were probably drawn to this system because of its excellent reputation and easy to use interface. But as the content keeps growing, you’ll need to take your skills to the next level.
There is more to content management than using some tools and extensions. Organization and smart approaches are also necessary. When you combine the right tools with excellent organizational skills, your website will reach its full potential.
It leads us to what you’re here for. Here is the ultimate guide that will help you perfect your WordPress content management.
Table of Contents
- WordPress Content Management: Definitive Guide
- Final Thoughts
WordPress Content Management: Definitive Guide
Collaboration With Others
WordPress understands how vital teamwork is. That is why we have the multi-user capability option. Getting some assistance with your content management can be very helpful.
Especially when the scope of work is more prominent.
No matter what type of website you run, you should gather a group of people for cooperation. Your content management decisions will be more objective when you hear multiple opinions.
Guided by the idea of collaboration, WordPress introduced multi-user capability. This feature allows the website owner to assign roles within the team.
Roles are the following:
It is pretty clear what each role is designed for. The best part is that you, as the website owner, can control their contribution. They won’t be able to make changes to unauthorized segments. This is very useful when you have newcomers on your team who are yet to justify your trust.
Even when you work with a remote team, you’ll be able to collaborate within the WordPress website. For efficient communication, use platforms such as Slack. It will help you to follow and organize conversations easily.
Setting Up The Homepage
The “blog” front page is your home page in WordPress. The home page is the first thing that people see on your website. Therefore, it can be the determining element.
Users form an opinion about your website in about 0.05 seconds. It means that they instantly decide whether they’ll stay or leave. If the home page looks messy and unprofessional, you’ll lose them right away.
How you organize your home page is how you introduce yourself to the users.
WordPress offers you two options to choose from for the home page:
- Blog FrontPage.
- Static HomePage.
A default home page is the “blog” front page. You can also add a new static page and use it for this purpose. The choice depends on your preference.
In the Reading Settings, you can set up the number of posts that will be shown. You can also adjust whether the users will see the whole post or post preview.
The home page shows the users what they can expect from the website. Consequently, it is better to use post previews or short introductory posts on the home page. You don’t want to overwhelm the user with content from the very start.
Differentiating a Page, a Post, and a CPT
There are three types of posts in WordPress. Since the platform doesn’t have a distinctive categorization for each one (they are all called “posts”), you should know how to differentiate them.
Here are the types of content you will encounter:
- Page – A static and more permanent part of your website. Pages are not time-dependent. The most basic pages are “Home,” “About Us,” “Contact,” etc. They are the foundation of the website. However, this doesn’t mean that the pages can’t be changed. You can modify them whenever you want. They are organized hierarchically. A useful plugin for managing pages is Nested Pages.
- Post – Posts aren’t static, but they can be permanent. They represent the updates on your website. When you introduce a new post, the old one will be moved below the new one. Adding new posts is essential since their value decreases with time.
- Custom Post Type (CPT) – This type is versatile and can perform both a page-like and a post-like function. You can customize it so that it delivers the service you want. CPTs can be product listings, testimonials, quotes, portfolios, music, databases, etc. If you’re going to create CPTs more quickly, try out the Custom Post Type Maker plugin.
The content you create needs to match the type. In case you need some help with that, turn to WritingJudge and pick the writing service you like the most. Also, don’t forget to run the post through an editing app such as Grammarly before you wrap up.
Getting To Know The Organizational Structure
Now that the content types are clarified, it is time to dedicate our attention to the organizational structure. Luckily, the organizational structure of WordPress isn’t complicated at all.
Posts can be categorized with search or tag feature. You want to group similar content to help the users to find what interests them. That’s why you have categories and tags. These organizational structures within WordPress are called taxonomies.
Taxonomy types are:
- Categories – They are hierarchical, have a broad range, and are pre-defined. Let’s say that you write about content marketing. You’ll have categories like Content Creation, Social Media, Top Tools, etc. When suitable, you can add a post to more than one category. A category should have at least three posts within it.
- Tags – This type of taxonomy isn’t permanent. It is also non-hierarchical. Tags need to signal what the post is about. You can add as many tags as you want. Multiple posts can share the same tag.
- Custom Taxonomies – Besides the two default taxonomies, we also have custom taxonomies. They are perfect organizing custom post types. Custom taxonomies can be category-like or tag-like. Their purpose is to classify the custom post types. With the help of custom taxonomies, CPTs can seamlessly fit into your website.
With a built-in Archive Index, WordPress allows the website visitors to browse the posts based on keywords, tags, or authors. Activate this feature to improve the user experience.
Organizing your posts is relevant because it matches the website visitor with the posts that they are looking for. With good organizational structure, you will be able to prolong the time that a visitor spends on your website.
Understanding The Importance of Custom Fields
If you had an encounter with SEO and you understand its relevance, you’ll also appreciate the significance of custom fields.
You’ve probably heard about metadata. Metadata presents the extra information about data. It helps to connect the user with the right content. That is what custom fields do.
Custom fields are metadata in WordPress. They allow you to add data about a post. That makes the browsing process more efficient.
What differentiates custom fields from CPTs and custom taxonomies is that custom fields allow you to insert values for the fields that already exist.
Make Use of Sticky Posts
Making a post sticky brings that post at the top of the page. Even if it’s not the newest post on the website.
For example, you have published posts on the following dates:
- December 22nd.
- January 3rd.
- January 27th.
- February 2nd.
- February 15th.
The first one that will be displayed on the website is the newest post from February 15th. However, if you want to have the post from January 27th on the top of your page, use the sticky feature.
When you turn on the sticky feature on a post, it moves it to the top. So, the users will first encounter the post from January 27th.
Making a post sticky helps you to take control over time-dependent posts.
What you need to be aware of is that posts won’t “unstick” themselves. Maybe you want to bring an older post to the top because the topic is relevant at that moment. When that moment passes, you need to “unstick” the post to bring back the chronological order.
In case you don’t want to be burdened with that, you can use the Post Expirator plugin. With this plugin, you can schedule the time when you want to stick and unstick the post.
Managing The Online Store Content
What is the most valuable asset of online store owners? The products. For that reason, they aim to present their products in the best light. WordPress understands that which is why we have plugins.
The solution for online store content management is the WooCommerce plugin. What you’ll love the most is that it is entirely free. WooCommerce is very popular among online store owners. This platform powers over 28% of all online stores.
Here are some of the plugin’s features:
- Set up and manage product pages.
- Create a mobile-friendly catalog.
- Display product ratings.
- Let the customer sort and filter the products.
This can turn the WordPress website into a powerful selling tool.
Creating & Curating High-Quality Content
Without high-quality content, your website will pass unnoticed. The topics you select, the content you create, and the content you curate can determine the success of your WordPress website.
According to research, 53% of marketers claim that content creation is a top priority for them. This only shows how relevant content is for a business’s success.
WordPress helps you organize and manage content. However, it is up to you to come up with exciting content that will grab the visitors’ attention.
Once you’ve defined the purpose of your website, only use content that is relevant to the target audience. The sources you use or the references you mention need to be credible and trustworthy.
When it comes to content creation, try to maintain a specific language style. It will distinguish your website from competitors.
Keep in mind that content’s readability which needs to be at a high level at all times. To achieve that, use writing services like WowGrade and GrabMyEssay to produce excellent content. After that, check the readability with any online platforms.
High-quality content helps you build trust in readers. Trust is essential for converting visitors into loyal customers.
Using SEO Plugins
Any website owner has the same goal – to attract attention to his work. That is why you need SEO practices.
Besides being well-written and well-organized, your content needs to be optimized. Optimizing content in the right way will signal search engines that your posts are valuable to users. When your website ranks higher in the search results, you will attract more attention.
SEO’s mission is to boosts your website’s traffic and to help your website grow.
Aim for a plugin that can analyze your posts for keywords, meta descriptions, links, SEO titles and subtitles, and so on. The data you collect will help you steer your SEO efforts in the right direction.
Some of the best WordPress SEO plugins on the market are:
As your website grows, so does the WordPress content management potential. Becoming an expert isn’t something that happens overnight. It is something you have to work on. Content management in WordPress can be an exciting experience, especially when you grasp all the relevant aspects of it.
To revise, this is what you need to focus on within your WordPress content management strategy:
- Cleverly distribute work with multi-user capability.
- Set up an attractive home page.
- Differentiate types of posts and create content accordingly.
- Organize the posts with taxonomy.
- Add information about posts with Custom Fields.
- Reorganize posts with the Sticky feature.
- Use an e-commerce plugin for online stores.
- Create and curate high-quality content.
- Optimize your website with the help of SEO plugins.
With these tips in mind, you will be able to form an excellent WordPress content management strategy and grow your business.
Note: This article on WordPress Content Management is got contributed by Marques Coleman. You too have an exciting guide/ topic to cover, feel free to check out our guest blogging guidelines!
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