OptinMonster Review: You will love it for the leads you get
Building an email list is not a joke. It is one of the most challenging tasks in online marketing. There are very few established tools available for Lead Generation. One of those tools is the OptinMonster.
Today, in this OptinMonster Review, we will check how to generate leads with OptinMonster.
What is OptinMonster?
OptinMonster is one of the best lead-generation software for marketing agencies, bloggers, eCommerce websites, small businesses, etc. They collect emails from your visitors, thus helping you grow your email list and reduce cart abandonment. Therefore, you can boost your revenue with OptinMonster.
What are the features of OptinMonster?
There are too many extraordinary features of OptinMonster to list down. The most popular features of OptinMonster are:
- MonsterLinks 2-step Optins
- Geo-Location Targeting
- Exit-Intent Technology
- Drag ‘n’ Drop Builder
- Integrations
These are some of the most popular features of OptinMonster. But, I would like to cover the features of OptinMonster in detail.
So, let me go one by one.
Let’s start with the first one.
Drag & Drop Builder:
With OptinMonster, you can create Campaigns. These campaigns could be in the form of popups, inline forms, etc. I will cover the different types of Campaigns available later in this OptinMonster Review.
So, creating campaigns in OptinMonster is so easy. All you need to do is to drag and drop the elements you need.
This simple Drag & Drop Builder of OptinMonster makes it easy for anyone to create the desired campaign.
Yes / No Forms:
Yes / No type Forms are rarer to see. But, they are one of the most converting. As explained by the psychology principle, the Zeigarnik Effect,
People who begin an action are more likely to complete it
If a visitor has started to respond to this multi-step form with Yes, he is more likely to opt-in.
SnackNation tried using this multi-step form with a fullscreen optin and Exit–Intent Enabled. This helped them convert 3.53% of abandoning visitors.
That’s huge, right!
Mobile-Friendly Popups:
OptinMonster has got mobile-friendly Popups. By Mobile Friendly, I mean they are responsive and load at the right time for your Smartphone visitors.
OptinMonster uses InactivitySensor, which detects when the visitor has stopped interacting and triggers the right campaign based on your settings.
You might be worried about the Google Penalty when I say mobile popups.
You need not worry about that!
OptinMonster’s optins are designed to meet Google’s requirements and straightforward Google’s mobile Penalty test. So, you can use OptinMonster to target smartphone users without worrying about Google’s penalty.
MonsterEffects:
The signature MonsterEffects Technology of OptinMonster provides CSS animations and Sound effects to grab the user’s attention.
There are totally 26 CSS effects that can be used. And the MonsterEffect could be a powerful way to grab the attention of disengaged visitors.
So, far we have discussed all the features related to the Drag ‘n’ Drop Builder to create the Campaign.
Next, we will look at the different types of Campaigns available.
Integrations
Once you collect the lead data from your audience, you will have to integrate it with your email marketing service so that you can start sending them emails. OptinMonster has got a lot of integrations to help you with this.
These are some of the popular OptinMonster integrations available:
These are a few email marketing integrations available. Apart from that, they also have got some Ecommerce integrations
and many more.
If you want to integrate something new, you can always give them a suggestion. They will work on it and soon come up with it.
OptinMonster Campaign Types:
The traditional form of Popup alone cannot grab the visitor’s attention. And that’s why OptinMonster has got 8 different types of Campaigns.
The different campaign types available at OptinMonster are:
- Lightbox Popup
- Fullscreen Welcome Mat
- Slide-in Scroll Box
- Floating Bar
- Countdown Timer
- Sidebar Forms
- Inline Forms
- Content Locker
So here is the first one,
Lightbox Popup:
Unlike the traditional Popup, the Lightbox Popup makes the background dull.
So, when the Lightbox Popup appears, it highlights only the popup, making the visitor take action instead of skipping.
The LightBox Popup can be combined with Exit Intent Technology. When the visitor is about to leave the website, the LightBox Popup will appear.
Fullscreen Welcome Mat:
The OptinMonster Fullscreen Welcome Mat is an attractive full-screen campaign that gives your visitors a compelling reason to signup.
I used this Fullscreen Welcome Mat for my Affiliate Marketing Email Series, and the conversion rate was 6.87%.
And the next one is,
Slide-in Scroll Box:
If you feel that other campaigns interrupt your visitor, you need to go on with the Slide-in Scroll Box. They collect the leads without pushing too much.
Another brilliant way to use this Slide-in is by adding a Facebook Like box. This way, you can quickly get more likes for your Facebook page from your visitors.
Floating Bar:
Floating Bar is a suitable alternative for popups. They stick to the top or bottom of the webpage and remain visible as your visitors scroll.
It’s another good way to collect leads without annoying visitors.
You can use this as a notification bar to grab your visitor’s attention.
Countdown Timer:
If you want to create a sense of urgency, you need to use OptinMonster’s Countdown Timer. It will help you make intelligent, scarcity-based campaigns to convert hesitant buyers.
Sidebar Forms:
The sidebar is a great place to build your email list. In fact, the sidebar is the common place where your visitors look for subscription forms.
So why waste your Sidebar area?
Optimize that Sidebar area with your best forms to capture the leads.
Inline Forms:
Are you looking for the most targeted leads?
Then the best way to capture them is to combine the form with your content.
By combining the inline form with engaging content, your visitor will consider subscribing to reread such content.
Content Locker:
OptinMonster’s Content Lock works something like a viral share. In a Viral share, if you want to allow your visitors to read the content, they should share the page.
Similarly, with OptinMonster’s Content Lock, the visitor has to provide their email address to read your exciting content.
So far, we have been looking at the various Campaign Types available at OptinMonster. Next, we will cover multiple Campaign Triggers.
OptinMonster Campaign Triggers:
These Campaign triggers are significant. Because they decide when your campaign has to pop up? When your campaign has to stay behind?
There are 6 Campaign Triggers to be discussed. They are:
- Exit-Intent Technology
- Scroll Trigger
- MonsterLinks 2-step Optins
- Inactivity Sensor
- Timed Display Control
- Campaign Scheduling.
Let me cover them one by one.
Exit – Intent Technology:
The Exit – Intent Technology will trigger your campaign when your visitor is about to leave your website. By targeting your leaving visitors, you can convert an additional 2-4% of visitors to users.
Scroll Trigger:
When your visitor scrolls down your page, it is an excellent sign that he likes your content and is interested in getting more of it.
Scroll Trigger will trigger your campaign after your visitor has scrolled a percentage of the page.
MonsterLinks 2-step Optins:
The MonsterLinks can convert any image or link into a 2-step optin. That makes your work so easy. Because you don’t need to code for each and every link.
And the best thing about MonsterLinks is that they can work with any CMS without any Integration.
InactivitySensor:
Just like the Exit Intent Technology of OptinMonster, the InactivitySensor detects the user Behavior. So, when the user is inactive for quite some time, it is time for you to shoot your campaign.
Timed Display Control:
OptinMonster’s Timed Displayed control allows you to set time delays when your campaign wants to appear.
So, if you create a delay for 2 minutes, your campaign will shoot out precisely 2 minutes after your visitor has landed at your website.
Campaign Scheduling:
Campaign Scheduling is beneficial when you want to display offers to your visitors based on your time zones. This feature helps you run promotional offers.
These are the various Campaign Triggers of OptinMonster.
Apart from this, OptinMonster uses so many features to target campaigns. They help you target campaigns based on Referrer or Geo-location or cookie-based etc.
OptinMonster Pricing:
OptinMonster has got four different packages, namely,
- Basic: Starts at $18/mo
- Plus: Starts at $36/mo
- Pro: Starts at $61/mo
- Growth: Starts at $124/mo
OptinMonster doesn’t have a trial. But, they have got 14 days Money Back Guarantee. So, if you don’t like their product, you can get your money back within 14 days.
I feel that OptinMonster is worth it with its pricing, and I don’t think you will come across a situation to get your money refunded.
How to get Started with OptinMonster?
To get started with OptinMonster, first go to their website.
On their homepage, you can see a green-colored button with the label “Get OptinMonster Now.”
Click the button, and you will be taken to the pricing page.
Now, on the pricing page, you must choose the membership you want. Click the “Get Started” button at the bottom of the membership you intend to purchase.
You will be taken to the payment page as soon as you click the button.
In the OptinMonster Payment Page, if you have a coupon code, click “Have a Coupon” to enter the coupon code.
You must also fill up your First Name, Last Name, and Email Address in the Account Information section.
You have two payment methods available. You can pay either with your credit card or with Paypal.
If you choose to go with Credit Card, enter your Credit Card details. Else choose Paypal.
And then click “Get Started Now with OptinMonster” to take you to the payment page.
Once the payment is successfully made, you will get access to OptinMonster.
That’s it; you have successfully created an OptinMonster account. Now, you can start using OptinMonster for your website.
How to add OptinMonster to WordPress?
Now you can start creating campaigns with OptinMonster. But how will these campaigns appear on your website?
To do that, you need to integrate OptinMonster with your website.
Login to your OptinMonster account, and you can find the integration code on the Account page.
However, there is an alternative way to integrate OptinMonster. You can make use of the OptinMonster Plugin. This will make your work integration so easy.
The OptinMonster WordPress Plugin will ask for API Credentials.
What is OptinMonster API?
OptinMonster API is the connecting bridge between your OptinMonster account and your website. The API key will help OptinMonster verify your account to avoid anyone misusing it. You can find it under the API tab in your OptinMonster account.
Now that you have successfully integrated OptinMonster into your website, we will see how to create a Campaign in OptinMonster.
How to use OptinMonster?
With this OptinMonster tutorial, we will be looking at creating a campaign in Optinmonster and using it to collect leads.
In your OptinMonster dashboard, click “Create Campaign.”
Now, here is your first Step. Select the Campaign Type. For this tutorial, I am choosing it to be Fullscreen.
Next, you will have to choose a Campaign Template. Let me choose the ‘Entrance‘ Template.
Now, we have to enter the campaign details. Basically, you need to enter the name of your Campaign and which website you want to load this Campaign.
After you enter the details, click “Start Building.” This will lead you to the OptinMonster Campaign Editor Screen.
Designing the Campaign:
This is the Design Section. You have totally 5 different sections in this process of creating a campaign. You can switch between these sections at the top.
The left side of the design section allows you to add blocks and customize them. The remaining part of the screen is the working area.
Once you have added all the elements, you must proceed to the Display Rules Section.
Create the Display Ruleset for your Campaign:
Under the Display Rules Section, you have three pages, namely,
- Condition
- Actions
- Summary
On the Condition page, you can choose the conditions that should be met for this campaign to appear on the screen. OptinMonster makes it so easy to combine different conditions.
When you have two or more conditions and want the campaign to appear only if all the conditions are met, use the ‘AND’ Rule.
On the other hand, if you want to display the campaign if anyone of the two conditions is met, then you can ‘OR’ rule.
You can mix the ‘AND’ & ‘OR’ rules to get the desired ruleset.
Once you have created the ruleset, click “Next Step.”
On the actions page, you can choose the campaign view.
You can even choose the sound you want to make when the campaign appears on the screen.
Once you have chosen that, click “Next Step.”
The Summary page will list what will happen if the conditions are met.
Here is a screenshot of it.
Now, proceed to the Integrations section.
Integrating OptinMonster with your Email Marketing Software:
You must choose where the email list should be passed on in the Integrations section. You need to pass it on to your Email Marketing Software. In this example, I am going to pass it on to Brevo.
So, first, click “Add New Integration.”
Next, choose your Email Provider. Now, you need to connect your Email Provider with OptinMonster.
For connecting the Brevo account, OptinMonster requests to enter the Access key. After you enter the details, click “Connect to Sendinblue.” (Brevo was earlier known as Sendinblue, read more.)
Now, your Brevo account has been connected with OptinMonster.
Next, you must choose the Email List, where OptinMonster has to sync the email address.
Once you have done that, proceed to the Analytics Section.
Connecting OptinMonster with your Google Analytics account:
In the Analytics Section, you can connect Google Analytics with OptinMonster. Simply click ‘Connect.’
To connect your Google Analytics account with OptinMonster, click “Generate Authentication Code.”
This will take you to the Google Accounts Page. Choose your Google Account. And then your Google account will ask for permission. Click ‘Allow.’
Now, you will be displayed a code. Just copy the code and come back to your OptinMonster page. This code is called the Google Authentication Code.
Paste this Google Authentication code and give an Account label. Once you have done this, click ‘Next.’
Now, this account would be shown in the Google Analytics account. Under Website Profile, choose the one you need and click ‘Next.’
So you have successfully connected your Google Analytics account with OptinMonster.
Next, proceed to Publish section.
Finally: Publish your OptinMonster Campaign
In the publish Section, you can switch your campaign status. You can either Pause It or change it to live.
Also, you can look at the Platform. I already informed you about Integrating OptinMonster into your website.
This section shows you one more way of Integrating using Shareable MonsterLink. If you choose this method, just copy the content and paste it anywhere.
And finally, click the Save Button.
That’s it. You have successfully created a campaign at OptinMonster. And here is a screenshot of the campaign that we created.
Use Smart Tags In OptinMonster
In your OptinMonster dashboard, you will see a make a campaign button on the right-hand side.
From there, you can pick your campaign type.
Campaign types available in OptinMonster are:
- Popup
- Fullscreen
- Slide-In
- Floating Bar
- Inline
- Gamified
Etc.
You can choose any campaign type for creating your optin. The best ones that will bring the most user attention are the fullscreen popup and the Popup.
Now, it is time to select a campaign template.
OptinMonster comes with hundreds of premade campaign templates. You can select any of them and start customizing them. On the other hand, if you choose the blank template, you can create your own custom design.
The best way to save some time is to select the premade templates and adjust the font, colors, and design elements. You can always use the filters for better search optimization. If you target mobile users with the optin, ensure you have turned on the mobile-optimized template option.
Select a template you would like to use.
After that, you must name your optin and select the websites you plan to use. You can add any name you would like. This won’t be visible in the front end.
Click the Start Building button to redirect you to the OptinMonster campaign builder.
Now, we are good to add smart tags to our optin. The first thing you need to do is, add a text element to your optin or edit an existing one. If you have selected a premade template, you have something to edit.
If you check the screenshot above, you know we will edit the Limited Time Offer text. Thankfully, OptinMonster has a drag-and-drop optin building experience that will make the job easy.
If you look closely at the OptinMonster editor, you will see an option with two curly brackets.
The development team has already assigned all the available smart tags inside it, and you can select your preferred one from there. The active smart tags inside OptinMonster are:
- {{day}}
- {{month}}
- {{year}}
- {{date}}
- {{city}}
- {{state}}
- {{region}}
- {{regon-code}}
- {{postal-code}}
- {{zip}}
- {{country}}
Once you have selected a smart tag, the live optin will show you the exact value in the front end.
If you check our example, we have mentioned the {{date}} smart tag inside our content. So, when the optin goes live, it will show the date on the front end.
If the tag can’t find the required information, it is always good to assign a backup option. If you check the below screenshot, you can see that we have added TODAY as our backup option.
If the system can’t find {{date}}, it will show today’s date. This is actually a great idea.
Once you have edited and customized your template, save it. Turn on the optin for making it live. On top of that, you need to install and activate the OptinMonster WordPress plugin for embedding the optin on your WordPress site.
How To Add a Spin To Win Optin In WordPress?
Alright.
Let’s see how we can create a coupon wheel form using the OptinMonster WordPress plugin.
First of all, you need to purchase the OptinMonster plugin. The coupon wheel campaign comes with only the Growth plan. If you are a beginner to OptinMonster, just buying the cheaper plan will help you.
On the other hand, if you need more robust features and integrations, you might need to check out the higher plans because a higher plan comes with more awesome features and integrations, as we mentioned above.
Once you have purchased the OptinMonster premium, log in to your account. Since you are a newbie to the platform, you won’t see any campaigns running there. If you are already using the plugin, that’s cool. We can make a new campaign and integrate the spin-to-win wheel into it.
On the top-right side of the screen, you can see a button for creating new campaigns.
And you will see several campaign types:
- Pop-Up.
- Fullscreen Mat.
- Slide-in.
- Floating Bar.
- Inline Bar.
Etc.
You need to select the Fullscreen welcome mat from the list.
You will be redirected to the campaign template selection mode. The developer team already created a few custom spin-to-win templates there. If you are interested, you can choose one from there.
You will need to give a name for your campaign. This is just for identification. The website visitor won’t see this on the front end. And after that, you will be redirected to the OptinMonster campaign builder.
This is where you can customize the font color and size and change everything. And after that, you will need to enter the form win chances.
You can add several win chances by percentage, a label, and the coupon code for the specific label. After spinning the wheel, these coupon codes will be displayed to your website visitors when they get the value.
Usually, folks won’t offer the campaign a 100% win chance. If you run a regular or limited-time promotion like a custom discount code, you could promote the coupon code with it.
After designing the welcome mat, go to the display rules section.
A few options are available, and you can choose one or more rules according to your liking.
Your campaign also can be integrated with any email marketing service. But in this case, we are not going to do that. So, go to the final step and publish your campaign.
Make sure that you have enabled the optin. And you can add websites you want to display. After publishing, we must install the OptinMonster plugin on our blog.
After installing the plugin, activate it.
For more, you can check out our step-by-step guide on installing and activating a WordPress plugin on a blog. Once you have activated the plugin on your blog, you can see the OptinMonster configuration on the dashboard.
You will need to authorize OptinMonster, then. Entering your unique account API key or connecting it with your login credentials will do the task.
After linking your WordPress blog with your OptinMonster account, you can see all the created campaigns.
If you can’t see the created campaign, feel free to click on the refresh button.
You have successfully created a spin-to-win campaign using OptinMonster and deployed it on your website. By visiting the website from an incognito mode, you can preview it.
Also, make sure that you have added the right display rules for the campaign. Exit-Intent is highly recommended.
Get Started with OptinMonster
I hope you would have enjoyed reading this OptinMonster Review. If you love this product, then consider buying it. If you have any questions on OptinMonster, let me know. Since I have used OptinMonster, I would be able to assist you.
$This is an affiliate link
You can also use our OptinMonster coupon code to get a discount when you buy a membership.
Don’t hesitate to leave your ratings and reviews on OptinMonster in the comments section.
Frequently Asked Questions on OptinMonster
Here are some frequently asked questions related to OptinMonster
How much does OptinMonster Cost?
There are no free plans available for OptinMonster. And the basic OptinMonster package starts at $18/mo. You can make use of our OptinMonster coupon to get a discount.
Does OptinMonster offer a free trial?
No, OptinMonster does not offer a free trial. And you don’t have a free membership at OptinMonster. If you wish to use OptinMonster, you must subscribe to an OptinMonster membership.
Has OptinMonster got a demo?
Yes, OptinMonster offers a demo. You can register for the OptinMonster demo and understand how to increase leads and sales for your business.
Does OptinMonster offer a Money-back Guarantee?
Yes, OptinMonster offers a 14-day Money-back Guarantee. If you are unsatisfied with the performance of OptinMonster, you can request a refund within 14 days of purchasing. You will be given a full refund and no questions asked. However, there will be no partial or full refund if you request one after 14 days of purchasing. And to be noted, canceling your subscription does not automatically refund your money. You will have to open a ticket to request a refund.
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Dev Patel says
OptinMonster was a great site I used it myself and I got many leads. Thanks the blog!
BlogHeist says
Hey Dev!
Thanks for your recommendation. For sure others may also benefit from your input.
Should you’ve any questions, please don’t hesitate to get in touch:
https://blogheist.com/contact-us/
Gulshan Kumar says
Another helpful article, I have a small feedback. Consider using properly visible image after each heading/paragraph. This would be intresting.
Nirmal Kumar says
Thanks, Gulshan for the feedback. Did you find image visibility difficult in mobile or on desktop?