15 Social Media Facts For Small Businesses (Editor Picks)
Keeping track of social media statistics in light of small businesses can be challenging. The reason being social media is continually evolving. It does not mean there is nothing to tell about social media. Some stand out from the crowd among the hundreds of dynamic social media facts.
Some social media facts may be a little too obvious, but getting a deep insight into the stats will make you understand why you need to incorporate social media into your business practices as soon as possible. It is no secret what social media can do to your business.
If you want to increase the traffic on your website, social media marketing will come to your rescue. Effective social media marketing can be attributed to better customer service, building customer relationships, creating brand awareness, brand loyalty, and increased sales.
That said, there is no doubt that small businesses can use social media to get to the next level. Your business could reach great heights with tactics such as using influencers and SharedCount to source information or data on various metrics.
Note that embarking on social media marketing is a journey and an investment. You will need to put so much into perspective before you get started, and you will also have to devote your time and financial resources to get the most out of it.
15 Social Media Facts For Businesses
Also, with the help of the following social media facts, you will be motivated to get started if you have not and to carry on if you are already on the boat.
1) Social Media Usage Keeps Rising
According to statistics by Statista, there are over 2.19 billion monthly active users on Facebook. On the other hand, Instagram boasts over 1 billion monthly users, which is a number that rose from 800 million within about 10 months.
Other popular social media platforms include LinkedIn, which has over 400 million users worldwide. Last but not least is Twitter. It is one of the world’s leading social media platforms, with 320 million active users.
The numbers of all the mentioned platforms are projected to rise. The numbers show how social media will continue to be an asset to your business.
2) Mobile Is Taking Over
Gone are the days when you had to own a desktop to access the internet. According to new statistics by StatCounter, 51.3 percent of web visits originated from mobile devices as opposed to 48.7 percent, which came from desktops and other traditional computing platforms.
What does that tell you?
Social media marketing might be as well as taking over. Catalyzed mainly because people can now access different web pages from wherever they are at any given time.
Other reports by comScore show that in some countries like India, the smartphone audience is four times higher than that of desktops. This indicates that you should pay more attention to your social media pages. It is where the customers are.
3) There Is a Buzz In Social Networking
The social media spectrum has encountered highs and lows over the past 10 years. You have seen several platforms come and go. However, one thing has stood the test of time, social obsession has remained intact.
In 2005, studies done by Pew Research Center projected only 7 percent of US adults were using social media sites. In the most recent study done by the same center, the number has risen to 65 percent. This is just a representation of what is happening globally.
Social frenzy means good for your business. If you take advantage of it, you will tell a success story in a few years or even months.
4) Facebook Is Essential
First of all, Facebook is the most popular social media platform. Reports by Zephoria show that five new Facebook profiles are created every second. It shows that the number of Facebook users is growing aggressively.
Other stats show that an estimated 1.3 million pieces of content are shared every additional minute, and all its users spend an average of 50 minutes on Facebook daily. Facebook allows you to get your brand out. You need to make it your business to develop the best marketing strategy. Facebook will do the rest of the work for you.
5) Customer Acquisition
Well, you have come up with a well-curated marketing strategy. Your goal here is to acquire customers. You can count on social media to get the customers you are targeting.
According to a report by Invesp, social media sites are the third most common channel leveraged for customer acquisition, with 72% of companies using them
This is just the tip of the iceberg. Note that the number of users on the mentioned platforms has grown exponentially. Also, with the evolving digital world, it is expected that it has increased the number of users.
You are no exception; if you could embrace social media, you will also get your share of customers streaming on various platforms.
6) Social Media Builds Trust
You have no idea how users value the humanization of a brand. They will be more comfortable buying from a brand with their management interacting on social media platforms. New studies show that when a high-level executive shares an abrogating report, the customers tend to receive the news more lightly rather than being a cause for alarm.
Research by public relations strategists has found that it is worthy of having a top executive, such as the CEO of a company, on social media platforms like Twitter. Other reports by the University of Illinois show that a company is less likely to get a hit if they have their bad news delivered by the CEO.
Such knowledge will help you understand why you must be active on social media and interact with your customers. It will be easy for your organization to mitigate adversities if faced with one.
7) Demographic Reach
In this digital era, everyone is on social media. Even your friend’s grandmother is: seriously!
This means that social media is a place you can find all your customers. All groups, regardless of age, gender, and location, to mention a few, are on one platform or the other.
Reports on Smart Insights show that because social media platforms host different segments of audiences, it is essential to understand your audience before deciding on the platform to work with. The different demographics also keep growing.
It is time that you stopped assuming that your customers are not on Facebook or Twitter: they are all there!
8) Tweets Are Valuable
How exactly are your tweets valuable?
Twitter noticed that customers’ interest in a small business was heightened, especially after reading and following the business’ tweets.
Also, you must be aware of how links can benefit your business. New research has also found that 78 percent of people who follow your business on Twitter will share and retweet your posts.
This means it will extend your Reach and create more leads and conversions for you. Also, you know how it works. If you interact with someone in one way or another, your chances of following him on a social media platform increase.
Statistics can actually attest to this. 69 percent of customers who purchase something from a business follow them on Twitter. The opportunity is a jackpot!
9) Online Reviews Are Crucial
Reports on Vendasta show that 88 percent of online shoppers rely on reviews to make buying decisions. There are two sides to the coin regarding the aftermath of the purchase on the customer’s end. They will either be satisfied or dissatisfied.
You can be guaranteed that the customer will have something to say if either of the two happens. Also, note that the current buying trend is that even before a customer reaches out, 90 percent of them have already visited your online page, done their research, and done some comparison shopping.
Online reviews can make or break your business, so you should respond promptly and accordingly.
10) Your Competition Is Also On Social Media
If you don’t have a social media page for your business, you are among the minority of companies that feel that social media is irrelevant. It is good that you know that over 40 million small businesses use Facebook today. Note that the number of large enterprises has not been mentioned.
Almost every business is on Facebook trying to scoop over 1 billion users for their businesses. Note that social media is more than just creating a profile. 75 percent of companies use paid ads to promote their brands. With such knowledge, nothing should be in the way of your prospering!
11) Live Videos Increase Interaction
Live videos contribute significantly to social media interactions. Take Facebook, for instance. Live videos increase interaction. Statistics show a 600 percent increase in interaction when a video is posted live on Facebook.
Facebook is a representation of other social media platforms. Different platforms, such as Instagram with such features, are also significantly increasing.
A majority of businesses use live videos to create awareness of an event for the specific reason for its effectiveness in so doing.
12) Quality Is The Key
Note that with social media, you don’t have a face-to-face encounter with your customers. It means that at that point, they can only rely on word of mouth. This is why quality is paramount. What your audience sees is what determines whether they can be able to trust your product.
Also, as earlier mentioned, whether a customer is satisfied or dissatisfied, they will always air their opinion. Again, most customers will go through your reviews before making a purchase. 24 percent of the audience goes through twelve reviews before they feel confident enough to buy your product. Plus, studies have found that 86 percent of customers hesitate to purchase if they stumble upon a negative comment.
The stats tell you why quality is vital!
13) Instagram Is The Best Platform To Target Millennials
The most recent reports on Instagram show that the platform is most popular with millennials: aged 35 and below. Other news on Statista found that 15 percent of the active users were women aged 18 and 24.
If your target audience falls between these brackets, it is time you take advantage of those facts. If you are lagging behind in having that good amount of followers, it is high time to look for an Instagram growth service to get the desired success.
It couldn’t get better. Nothing beats having a target audience that you can easily transact with!
14) Content Marketing Is The Most Effective Marketing Technique
Content marketing entails producing and sharing social media posts, blogs, and videos. The motive is primarily to arouse interest in promoting a brand.
According to Neil Patel, content marketing creates eight more traffic to sites and pages than those that do not.
Social media allows you to do content marketing, which is why you should already have a page for your business!
15) Users Will Follow Your Brand If They Are Interested
Studies reveal that 73.4 percent of social media users will follow your brand on a social media page if interested.
What does this tell you?
73.4 percent of your followers are potential customers. The more reason why your content should be top-notch and relevant
Summing up
With the knowledge of the mentioned social media facts for businesses, nothing can stop you from taking your business to the next level. The statistics will motivate you to keep soaring higher, and tips that will help you make the most out of social media.
Note: Robert Hoffman contributed this article on social media facts for businesses. Check our guest blogging guidelines if you have an exciting article to contribute.
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Abhishek padhi says
Blog design is Good..👍
Nirmal Kumar says
Thank you so much Abhishek, I’m glad you liked it 🙂
Ashutosh Kumar says
Hi, you really share an interesting post and thank you very much for writing such a fantastic blog because as the reader we got to learn a lot from your content. Keep writing more content like this!
Nirmal Kumar says
Sure Ashutosh, I will write more content.
Nirmal Kumar says
Thanks for stopping at the comments section. Have a nice day 🙂
JOHN MULINDI says
Well done! A very educative post on social media marketing. I think businesses should focus more on using social media to drive sales leads as more people are now using it.
Nirmal Kumar says
Yes, John. Businesses should focus more on using social media. Because, only if you are active in social media, you could capture some leads. Else, it is of no use.
Praveen Verma says
Hi
Robert,
In this digital era if any online business is ignoring social media marketing then they are making big mistakes. Yes, social media is one of the best ways to increase traffic to the site. Here, you have well explained the importance of social media marketing for small businesses. Here, I have learned something new about social media facts for small businesses.
Thanks for this informative post.
Best wishes,
Praveen Verma
Nirmal Kumar says
Glad to hear that Praveen Verma 🙂