Search engine optimization (SEO) and pay-per-click (PPC) are both tried-and-trusted methods of online marketing. Any marketer who wants to promote their business online can choose to leverage either one or both of these strategies.
Both of them have their own advantages and disadvantages. Here’s a brief explanation of SEO and PPC to help you make an informed choice.
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Search Engine Optimization (SEO)
The major reason why SEO is a preferred choice of many marketers is that it is one of the most cost-effective online marketing strategies. It doesn’t involve much cost if you can optimize your content and website elements yourself. You can also hire a specialist to do it for you.
If you are looking for long-term results, then SEO is your best option. It may not give you immediate results, but ranking organically in search results for relevant keywords offers a lot of benefits. You are likely to get more long-lasting results with search engine optimization.
Due to this, the return on investment (ROI) is much better in the case of SEO than PPC. Low investment and steady results help you achieve a higher ROI over time.
SEO is seen as a more trustworthy marketing tactic. That’s because your target audience is likely to consider organic search results as more genuine and authentic. Ranking in organic search results displays more trust than getting your paid ads featured.
Your selection and use of keywords play a major role in the success of SEO campaigns. The right keywords can help you improve your search results rankings and drive more organic traffic to your site.
If you want immediate results, then PPC is the best choice for you. Paid search ads take less time to reflect at the top of the search engine result pages (SERPs). Investing in PPC campaigns is a quick and effective way to get the attention of your target audience.
Businesses that are new or have an offer that will expire soon should opt for PPC campaigns to gain quick traction. You can get a great amount of visibility if your paid search ad campaign becomes successful.
However, PPC campaigns demand investment. So, businesses with limited marketing budgets may not want to invest in this marketing strategy.
You can run PPC campaigns targeted to a specific audience group based on their demographics. This gives you more control when it comes to attracting and engaging different audiences.
Another major advantage of using PPC is that you can get access to detailed analytics reports. Both Google AdWords and Google Analytics provide real-time insights that you can use to improve the performance of your PPC campaign. You can easily spot mistakes and rectify them immediately.
How to choose between SEO and PPC?
To help you choose between SEO and PPC, this infographic from Spyfu will be very useful.
And when it comes to choosing between SEO and PPC, all you want to understand is that: Neither SEO nor PPC is better than others. The combined usage of SEO and PPC can give long-lasting results.
Why do you need to use both SEO and PPC?
Using both SEO and PPC together can result in some advantages.
- You can strengthen your SEO strategy using PPC conversion data.
- You can showcase PPC ads to your website visitors for effective remarketing
- Both can help boost your website’s traffic
- They can improve the credibility of your brand
And these are a few reasons why you need to consider using both SEO and PPC for effective results.
Which one should you choose: SEO or PPC? The answer to this question totally depends on the type of business you run, your goals, and the marketing budget.
If used effectively, both of these strategies can help you generate the traffic you need to grow your business. However, you may still use either one of these and attain more traffic to your website.
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