Brevo vs SendGrid – Which One Is Better?
This article will compare Brevo vs SendGrid on 5 different points.
Today in this modern era of 21st-century technology has become an integral part of our day-to-day lives. We have seen a drastic change in productivity levels, be it business or any other known field.
Technology is dominating the market. Thus affecting the consumer directly, changing the face of trade as we know it. And this calls for us to take a step further and explore new boundaries. Therefore, the new definition of marketing, Marketing with technology and Why not? Email marketing!
Email marketing is one of the best in the business, and it helps you in almost every possible way. And Email Marketing tools are the best guide to get you through this technologically advanced era. These email marketing tools (Brevo vs Sendgrid) additionally help you retain, manage, and seek client engagement.
Then arises the problem of How and what to choose? Fear not; we will try to serve you the best we can. Email marketing becomes much easier with these tools (Brevo vs Sendgrid) available in the market.
Automated emails and updates are pretty common with these.
Two such tools are Brevo and SendGrid. They are the best in the business, but both have perks and advantages. Now we have here 5 significant differences between the two (Brevo vs Sendgrid) that will help you choose one or the other.
We sincerely do hope that you will pay attention to every difference made and get an answer to your Brevo vs SendGrid.
What is Brevo?
Brevo is no new name in this Email marketing industry. It has earned every inch of the success and respects it enjoys. Coming out like a boon for small and middle-scale businesses, it has kept many drowning ships from sinking. Helping you ride this wave of technology smoothly, Brevo makes it a joy ride.
- Brevo has an achievement of earning around 80,000 customers to its name.
- This can be defined by its budget-friendly approach for all users.
- From 2012 to 2022, Brevo never looked back and has kept growing. But if looked at, the main reason for this email marketing tool’s increasing popularity is only being budget-friendly comes out to be at the top.
Reportedly, approximately 100 million emails are sent through Brevo daily. It is most common among small-scale and medium-scale industries. Therefore, it has a long run in the industry for SMB email marketing.
The bonds between the existing customers are enhanced with the automated email campaign option at Brevo. Not only that, but Brevo also improves and grows a business’s existing customer base.
When we talk about Brevo vs Sendgrid (the comparison), we can never keep it black and white. There are pluses and minuses in both Brevo and Sendgrid. Let’s leave them for the upcoming sections below!
If you want to know more about Brevo, click the button below!
What is SendGrid?
Sendgrid is among those email marketing platforms that, with being cloud-based, are also popular among both mainstream and secondary businesses. Therefore it is being equally utilized by companies that are internet based as well as traditional ones.
- This platform ensures to send out billions of email engagement emails every month. And this, in turn, helps in generating leads for the business!
- Some companies using Sendgrid are Foursquare, Pandora, Spotify, Intuit, Taco Bell, LinkedIn, Pinterest, Uber, Airbnb, Walmart, and Hubspot.
- The emails sent through Sendgrid are either over SMTP, the company’s client library (official), or HTTP.
Transactional emails are another popular service at Sendgrid through their email delivery system (cloud-based). This follows the regulations necessary for an email to be antispam. Other email types at Sendgrid are friend requests, notifications related to shipping, confirmation for Sign-up, email newsletters, etc.
Alongside this, Sendgrid is also well equipped for monitoring ISP (Internet Service Provider), domain keys, and the work frame for the sender’s policy, and it keeps managing the feedback loops.
With this, an overview of SendGrid is complete. If you wish to know more, please follow the link given below!
5 Differences: Brevo vs SendGrid
Now, the essential part of Brevo vs Sendgrid is to discuss their differences on 5 different grounds. We will hereon learn what each one of them has to offer. This is how you will be able to choose the one best suited for you! With no further ado, let’s get into Brevo vs Sendgrid.
We will compare Brevo vs SendGrid on the following points –
- Pricing
- Best Used For
- Features Comparision
- Pros
- Cons
Pricing: Brevo vs Sendgrid
The best way to start the comparison, Brevo vs SendGrid, is price comparison. It is the best start because an email marketing tool exceeding your budget definitely is a bad investment.
Pricing: Brevo
The pricing for Brevo is mentioned in the table right below,
Plan Name | Plan Price | Email Limit | Period |
Free | 0 | 300 emails/day | Lifetime |
Starter | $25 | No limit | Monthly |
Business | $65 | No limit | Monthly |
Learn more on Brevo Pricing here!
SendGrid: Pricing
The pricing for different plans of the SendGrid email marketing tool is in the table below,
S.No. | Plan Name | Plan Price | Total emails permitted | Subscriber Accommodation | Time Period |
1. | Free Plan | Nil | 6000 | 2000 | Monthly |
2. | Basic 5k Plan | $15 | 15,000 | 5000 | Monthly |
3. | Pro Plan | $100 | 100k | 20,000 | Monthly |
More about Sendgrid Pricing here!
Winner – Brevo
Brevo plans are more practical and available for various segments, like the $25 & $65 plans. In a free plan Brevo also, you can send 9,000 emails a month, while in SendGrid, it’s 6000 emails per month.
Used Best for: Brevo vs SendGrid
There is always something best done by you and no one else. Do you agree? The same is the case with these email marketing tools. Let’s learn what they are best used for – Brevo vs Sendgrid. Follow up on the below details clearly. They will help you select the more suitable tool for your business.
Used Best for Brevo
Among various reviews conducted among the current customers of Brevo, a score of 8.2 has been given to a particular feature at Brevo. The feature of Brevo that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
Used Best for SendGrid
SendGrid is used best for email marketing campaigns and analytics, and reports. This is according to a survey conducted on TrustRadius. Among reviews by 168 people, 53.45% rated Sendgrid 9-10, and the overall rating is 8 on 10.
Features: Brevo vs SendGrid
Every other email marketing tool comes with various features. Similar is the case with Brevo and SendGrid. The table below mentions,
Feature | Brevo | Sendgrid |
Email – Marketing | ✅ | ✅ |
SMS Marketing | ✅ | ❌ |
Chat | ✅ | ✅ |
Inbox | ✅ | ❌ |
CRM | ✅ | ✅ |
AMP for E-mail | ❌ | ✅ |
Marketing Automation | ✅ | ✅ |
24/7 Support | ✅ | ✅ |
Campaign Marketplace | ❌ | ✅ |
Transactional Email | ✅ | ✅ |
Segmentation | ✅ | ✅ |
Client Testing (Email) | ✅ | ❌ |
Contacts (Unlimited) | ✅ | ❌ |
Landing Pages | ✅ | ❌ |
Signing Forms | ✅ | ❌ |
Facebook Ads | ✅ | ❌ |
Advanced Statistics | ✅ | ❌ |
API | ✅ | ✅ |
On-Phone Support | ✅ | ❌ |
Let’s learn more about various features offered by them in the write-up below,
Features: Brevo
The features offered by Brevo are
- Makes Emails Mobile-Friendly
The design tools at Brevo can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Brevo not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things, sending in a welcome email, etc.
- Deliverability
The deliverability feature ensures not to leave out any subscribers of the client. There is also an option to get a preview of whether the email sent reaches the delivery address.
More about Brevo Features here!
Features: SendGrid
The feature offered by SendGrid is,
- Templates and Design:
The template builder for emails at Sendgrid is very useful in creating customized designs. This is all under the creative campaign: What You See Is What You Get (WYSIWYG). The Code Editor on SendGrid can also efficiently access the HTML codes. The best feature of SendGrid is the feature called: Choose-Your-Path. This is helpful in coding, visual designing, and blending them.
- List Management:
If you use CSV at Sendgrid, adding contacts and any other custom-field data is easy. Also, it manages API integrations and sign-up forms as best as possible. The segment and list arrangement of contacts can be done manually through Brevo. Additionally, you can use determined criteria to make a dynamic for setting segments and lists.
- Automation:
Sendgrid has recently moved automation features to an integral part of their product from being in beta for a while now. With an onboarding series, this feature enables delivering welcome emails and thus helps nurture attendees for an event. And whichever leads are found interacting with the content, it sends in a follow-up email.
- Email deliverability
The email deliverability at Sendgrid is among the best in the market. And this feature ensures that every mail from you to the customer does not end up in the spam folder. Along With that SendGrid also helps teach you all about skipping tarnishing your sender reputation by considering some factors. This, in turn, keeps you from being blacklisted. These factors are:
- IP Health
- Unsubscribers
- Bounce rate
- People Reporting your email to be spam, etc.
More about SendGrid Features here!
Winner – Brevo
Various features of Brevo don’t come in SendGrid. Like, as SMS Marketing, Clients Testing, Facebook Ads, etc. However, some features come in SendGrid but not in Brevo, such as AMP for Email and Campaign Marketplace.
Pros: Brevo vs Sendgrid
For a perfect analysis, we need to be sure of every aspect. This section will mention the pros for both Brevo and Sendgrid. You will be able to make up your mind about who to choose in Brevo vs SendGrid (Pros).
Pros: Brevo
The pros that come with Brevo are,
- It helps in the management of various lists together.
- The editing tools are user-friendly. It can even be smooth on mobile.
- The Brevo Academy provides you with the best tutorials.
- The email templates can be utilized to make new emails easily.
- The email-building software can help customize emails in the best manner possible.
Sendgrid: Pros
The pros that come with Sendgrid are,
- The transitional API at Sendgrid is excellent. And there are various templates available. Thus making it user-friendly.
- These emails sent through Sendgrid do not reach the spam folder and can only be found in important email folders. Therefore making it easier to reach the targets.
- Configurations are made easier at Sendgrid by the built-in tracking feature. You can know about and track all the clicks and opens unique to your business growth.
Cons: Brevo vs SendGrid
There exists nothing without a bit of drawback. Let’s try to find some for both Brevo and Sendgrid below.
Cons: Brevo
The cons that follow using Brevo are,
- You need to own the pro version to get your performance’s overall results. This graphic representation is not available for free.
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem, but it can be resolved.
- If you use the free version, your daily limits are 300 emails daily. If you opt for pro plans, that’s a big jump in expenses.
Cons: SendGrid
The cons of using Sendgrid as a Brevo Alternative are,
- The customer support reverts can be a little late. And obviously can turn out to annoy customers with less time at hand.
- The complaint registration process is a little troublesome.
- Sendgrid can sometimes be slower to work with. And it can be incredibly annoying for customers with a membership at SendGrid.
Who is better? (Brevo vs SendGrid)
Finally, all the essential features differentiating both Brevo and Sendgrid are discussed in the article above. You’ll find the most significant differences between Brevo and Sendgrid when you complete reading it. Therefore, you’ll have the perfect answer for the best among Brevo vs Sendgrid.
And to answer: Who is better? There is no good answer! Because only you get to decide what’s best for you! Go through the above given 5 differences between Brevo and Sendgrid and choose wisely. Always remember, there’s no good option, only options that fit your needs!
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Anshul says
This article is very helpful for me
Thanks
BlogHeist Support says
Hey Anshul,
Thank you for your comment. We’re so glad that you found our comparison helpful.
Should you’ve any questions, please don’t hesitate to get in touch with us here: https://blogheist.com/contact-us/