Brevo vs MailChimp – Which One Is Best For You?
This is the comparison article, where we compare the two best email marketing tools – Brevo vs MailChimp. We will compare these tools on pricing, best used for, features, pros, and cons.
Times are changing faster than usual. Changing ways of marketing are a clear example of it. Are you still not already into these changes because you are still learning the knacks? What are you starting with?
Email marketing has the potential to not only find potential leads for your business but also to gain customers.
Now, the question remains; “How to manage email marketing?” Then you don’t have to worry about it! We don’t expect you to send emails personally or any leads for your business because that would be crazy!
Instead, we want you to learn about the best email marketing tools available in the market.
Indeed your next question is, “What is the option in email marketing tools?”. That’s an excellent question; various options are available today. Therefore, here we will compare multiple differences between two well-known email marketing tools, i.e., Brevo vs Mailchimp.
If any of you plan to choose either Brevo or MailChimp, this is the article for you!
Let’s start the comparison
What is Brevo?
Brevo has ruled over the email marketing industry as one of the best tools for a long time. It is most common among small-scale and medium-scale enterprises. Therefore, it has a long run in the industry for SMB email marketing. It has outgrown many competitors and continues to do so.
But if looked at, the main reason for this email marketing tool’s increasing popularity is only being budget-friendly comes out to be at the top. Reportedly, approximately 100 million emails are sent through Brevo daily.
Brevo has approximately 80,000 customers to its name. This can be defined by its budget-friendly approach for all users.
The bonds between the existing customers are enhanced with the automated email campaign option at Brevo. Not only that, but Brevo also improves and grows a business’s existing customer base.
We can never keep it black and white when discussing Brevo vs Mailchimp (the comparison). There are pluses and minuses in both Brevo and Mailchimp. Let’s leave them forLet’supcoming sections below!
From 2012 to 2022, Brevo never looked back and has kept growing. If you want to know more about Brevo, click the button below!
What is MailChimp?
MailChimp is another email marketing tool that is probably the best choice to get started with email marketing for your business. The features available at Mailchimp are easily customizable and intelligent and show automation. This also makes MailChimp famously recognized and chosen all over the world.
MailChimp was founded by Dan Kurzius and Ben Chestnut in 2001. Since then, this platform has gained about 20 million users. Also, it has accumulated a value of $4.2 billion during its run till now.
Now, do you know why a beginner should choose MailChimp?
There are so many reasons. Therefore let’s discuss them. Let’s can be very quickly used, and it is very reliable. The platform also offers beginners services for free at the start. You can start paying as your need and trust in MailChimp grows.
For further information on the complete background of MailChimp, please click the button below.
5 Differences: Brevo vs MailChimp
Now the essential part of Brevo vs MailChimp starts: discussing their differences on 5 different grounds. We will learn what each one of them has to offer. This is how you can choose the one best suited for you! With no further ado, let’s get into Brevo vs MailChimp.
Pricing: Brevo vs MailChimp
Price comparison is the best way to start the comparison, Brevo vs MailChimp. It is the best start because an email marketing tool exceeding your budget is a bad investment. So make sure from the below information that price is not the factor that will hold you back!
Pricing: Brevo
The pricing for Brevo is mentioned in the table right below,
Plan Name | Plan Price | Email Limit | Period |
Free | 0 | 300 emails/day | Lifetime |
Starter | $25 | No limit | Monthly |
Business | $65 | No limit | Monthly |
Learn more on Brevo Pricing here!
Pricing: MailChimp
The pricing for different plans of the MailChimp email marketing tool is in the table below,
S.No. | Plan Name | Plan Price | Total emails permitted | Subscriber Accommodation | Period |
1. | Free Plan | Nil (with adds) | 2,500 (Monthly) | 2000 | Lifetime |
2. | Essentials Plan | $9.28 | 5,000 | 50k | Monthly |
3. | Standard Plan | $13.86 | 6,000 | 100k | Monthly |
4. | Premium Plan | $277.28 | 150k | Unlimited | Monthly |
More about MailChimp Pricing here!
Our Verdict: Both MailChimp and Brevo have free and premium plans. For free plan users, Brevo can be a good option as it gives more emails in total, while you can only send 2,500 emails in Mailchimp with your free account.
Mailchimp-delivered plans are much cheaper for paid plan buyers than Brevo plans. Now, it is up to which services you require. If MailChimp services satisfy your needs, it’s a good option.
Used Best for Brevo vs MailChimp
There is always something that is best done by you and no one else. Do you agree?? The same is the case with these email marketing tools. Let’s learn what is best used for – Brevo vs MailChimp. Follow up on the below details clearly. They will help you select the more suitable tool for your business.
Used Best for Brevo
Among various reviews conducted among the current customers of Brevo, a score of 8.2 has been given to a particular feature at Brevo. The quality of Brevo that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
Used Best for MailChimp
MailChimp is best used for Campaign Management and Social Media Marketing. The rating for both these features is 100%. It’s a review rating of 2,404 users. (This is data based on reviews conducted on TrustRadius).
Features: Brevo vs MailChimp
Every other email marketing tool comes with various features. Similar is the case with Brevo and MailChimp. The table below mentions,
Feature | Brevo | MailChimp |
Email – Marketing | ✅ | ✅ |
SMS Marketing | ✅ | ✅ |
Chat | ✅ | ✅ |
Inbox | ✅ | ❌ |
CRM | ✅ | ✅ |
AMP for Email | ❌ | ✅ |
Marketing Automation | ✅ | ✅ |
24/7 Support | ✅ | ✅ |
Campaign Marketplace | ❌ | ✅ |
Transactional Email | ✅ | ✅ |
Segmentation | ✅ | ✅ |
Landing Pages | ✅ | ✅ |
Signing Forms | ✅ | ❌ |
Facebook Ads | ✅ | ✅ |
Advanced Statistics | ✅ | ❌ |
API | ✅ | ✅ |
On Phone Support | ✅ | ❌ |
Let’s learn more abouLet’sious the features offered by them in the write-up below,
Features: Brevo
The features offered by Brevo are,
- Makes Emails Mobile-Friendly
The design tools at Brevo can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Brevo not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things, like sending a welcome email.
- Deliverability
The deliverability feature makes sure to not leave out any client subscribers. There is also an option to get a preview of whether the email sent reaches the delivery address.
More about Brevo Features here!
Features: MailChimp
The quality offered by MailChimp is,
- Automation:
MailChimp has default settings for automating tasks called marketing automation. Therefore you can use this feature at MailChimp to save time. And now you can utilize it for important stuff like building strategies for marketing, etc. Additionally, you’ll be able to personalize your emails and enhance the content to your liking.
- Analytics and Reports
The dashboard at MailChimp is user-friendly, with the reports made easier to understand by presenting them visually. Also, you can view these reports from your PC and any other mobile device. There is an additional feature to share these reports with your team members. The integrated Google Analytics in MailChimp is also helpful in understanding the effect of email campaigns on your site’s traffic and sales.
- Custom Forms:
At MailChimp, you will get templates and customizable features for Sign-up forms. These are crucial in being the first point of contact with a potential customer. Also, MailChimp provides sign-up forms with customizable logos for your organization. If you want to connect through social media, you can also add your handles in the Sign-up form. MailChimp also gives the feature of integrating mobile contact lists into the email list. Therefore all your systems will have updated data.
- Emails: Targeted and Blasts:
The email blast feature at MailChimp is as beneficial as the targeted emails feature. Because both of them can be used to Target a particular subscriber segment built on this email marketing tool, i.e., MailChimp. Henceforth you can also use MailChimp to Target your possible customers on various parameters. These parameters can include location (geographical) or search history etc.
More about MailChimp features here!
Pros: Brevo vs MailChimp
For a perfect analysis, we need to be sure of every aspect. The pros for both Brevo and MailChimp will be mentioned in this section. You can decide who to choose in Brevo vs MailChimp (Pros).
Pros: Brevo
The pros that come with Brevo are,
- It helps in the management of various lists together.
- The editing tools are user-friendly. It can even be smooth on mobile.
- The Brevo Academy provides you with the best tutorials.
- The email templates can be utilized to make new emails easily.
- The email-building software can help customize emails in the best manner possible.
MailChimp: Pros
The pros that come with MailChimp are,
- Provides an option to import. Helps import your own chosen templates for email.
- Using your current online presence helps with a lot of options to integrate.
- Gives direct and complete access to comparative metrics.
- There is an option to remove the logo for MailChimp.
Cons: Brevo vs MailChimp
There exists nothing without a bit of drawback. Let’s try to find some of both Brevo and Aweber below.
Cons: Brevo
The cons that follow using Brevo are,
- You need to own the pro version to get the overall performance results. This graphic representation is not available for free.
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem as it can be resolved.
- If you are using the free version, your daily limits are 300 emails daily. If you opt for pro plans, that’s a big jump.
Cons: MailChimp
The cons of using MailChimp as a Brevo Alternative are,
- Managing a site based on membership is more complex than other tools.
- All the rights for your account cancellation or suspension are reserved with MailChimp.
- The email template creation is your headache altogether.
- The interface is not very user-friendly. It might appear a bit awkward to some.
FAQs – Brevo vs Mailchimp
What is Brevo Best For?
Brevo isn’t just a marketing tool; it also helps you to automate trigger-based, transactional email campaigns. Which allows you to build a movement triggered by website visits, clicks, and opens.
Is Brevo Free Plan Forever?
Brevo’s free plan allows you to send 300 emails daily for a lifetime. As it is a Free plan, you don’t have to renew it from time to; however ever, in the future, Brevo can change its policies on this plan.
Is Mailchimp Free Forever?
Mailchimp Free plan is a free plan with certain limits, such as 2500 emails per month and up to 500 emails per day, and it can include up to 500 Contacts.
Besides such limits, Mailchimp doesn’t charge their users for the free plan, and you don’t have to renew it; it’s free for a lifetime.
Who is better? (Brevo vs MailChimp)
A clear answer to who is better in Brevo vs MailChimp is impossible to provide. Why? Because it’s your decision. You will judge which one’s better suited for your business needs!
Although you can use the article above to evaluate not only the features and pricing but also the pros and cons of Brevo vs MailChimp. So, read the above article thoroughly and make your decision!
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