Brevo vs Drip Comparision: Which one is better?
Have you recently decided to plan your business’s growth online? And have you finally realized the importance of email marketing in doing so? Is it time for you to grow into a much bigger and booming business? You should try to email marketing tools to drive email marketing campaigns and build your brand!
This article will compare the powerful email marketing software – Brevo vs Drip.
There’s no doubt about email marketing being important for business. After all, it makes the email marketing process automated and less time-consuming. Now, to help you decide which one is best for we will compare both these tools on five parameters:
- Pricing
- Features
- Their best use case
- Pros (Positives of both tools)
- Cons (Negatives of both tools)
Now, let’s start the comparison and get started with an overview of both tools.
Overview: Brevo
Brevo was founded in 2012; it is a digital marketing tool. The purpose of the tool was to help B2C and B2B businessmen, agencies, e-commerce sellers, etc, and Brevo is successful in doing so.
Currently, they have a 300,000 active user base in 160 countries. Approximately 100 million emails are sent through Brevo on a daily basis.
Being user-friendly is one of the reasons behind its success. Like, Brevo has a free plan that lets you send 300 emails per day with unlimited contacts. Its features, like automated email campaigning, create automation in a business.
Recommended Read – Read the Brevo review by BlogHeist.
What is Drip?
Drip is an SMS and email marketing tool for e-commerce businesses; it was founded in 2012. The purpose of the tool is to empower e-commerce businesses and give them tools to fight from big e-commerce marketplace.
Drip believes that e-commerce was built to sell unique goods to unique people around the world.
Drip pricing plans range from $39 a month to $1,899 a month. In its cheapest plan ($39) you can send unlimited emails to 2,500 people. Drip doesn’t have any free plan; however, you will get a 14-day free trial.
5 Differences: Brevo vs Drip
Here we’ll start the Brevo vs Drip comparison on different points, i.e., precisely 5 differences on 5 grounds. We will learn what each one of them has to offer. Thus you will be able to choose the one best suited for you! Without wasting more time, let’s get into Brevo vs Drip!
Pricing: Brevo vs Drip
A price comparison of Brevo vs Drip seems to be the perfect ground for starting the comparison. It is ideal because an email marketing tool exceeding your budget is a bad investment. So, ensure that the below information eliminates any chances of money holding you back!
Pricing: Brevo
The pricing for Brevo is mentioned in the table right below,
Plan Name | Plan Price | Email Limit | Period |
Free | 0 | 300 emails/day | Lifetime |
Starter | $25 | No limit | Monthly |
Business | $65 | No limit | Monthly |
Learn more on Brevo Pricing here
Drip: Pricing
The pricing for different plans of- Drip, the email marketing tool, is in the table below,
S.No. | Plan Name | Plan Price | Total emails permitted | Subscriber Accommodation | Time Period |
1. | Free Trial | Nil | NA | NA | 14 Days |
2. | A | $39 – $69 | Unlimited | 2,500 – 4,000 | Monthly |
3. | B | $79 – $124 | Unlimited | 4,500 – 8,000 | Monthly |
4. | C | $139 – $249 | Unlimited | 8,500 – 17,500 | Monthly |
5. | D | $289 – $ 489 | Unlimited | 20,000 – 32,500 | Monthly |
7. | E | $529 – $749 | Unlimited | 35,000 – 55,000 | Monthly |
8. | F | $799 – $ 1049 | Unlimited | 57,500 – 82,500 | Monthly |
9. | G | $1099 – $1499 | Unlimited | 87,500 – 130,000 | Monthly |
10. | H | $1699 – $1899 | Unlimited | 150,000 – 170,000 | Monthly |
11. | I | $1899 (Varies) | Unlimited | Variable | Monthly |
Verdict: From the above pricing, we can see Brevo plans are much cheaper, and it has free as well. The cheapest Brevo plan is $25, while the cheapest Drip plan is $39. However, with Drip plans, you can send unlimited emails to your contacts. In Brevo, it’s not possible for you to have a limit of 20k emails.
Used Best for: Brevo vs Drip
If you are looking for the unique factor that differentiates Brevo and Drip, then you are at the right place! Let’s learn what they are best used for – Brevo vs Drip. On following up with the below information, you’ll be able to choose the email marketing tool for your business way more easily.
Brevo: Best Used For
Among various reviews conducted among the current customers of Brevo, a score of 8.2 has been given to a particular feature at Brevo. The quality of Brevo that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
Drip: Best Used For
Drip is used best for email deliverability reporting and list management. This is according to a survey conducted on TrustRadius. Among reviews by 34 people, 87.50% of people rated Drip 9-10 and holds the overall rating of 7.9 on 10.
Features: Brevo vs Drip
Every other email marketing tool comes with various features. Similar is the case with Brevo and Drip. The table below mentions,
Feature | Brevo | Drip |
AB Testing | ✅ | ✅ |
API | ✅ | ✅ |
Auto Responders | ✅ | ✅ |
Campaign Planning | ✅ | ✅ |
CRM | ✅ | ✅ |
Channel Management | ✅ | ❌ |
Content Management | ✅ | ✅ |
Customizable CTAs | ✅ | ✅ |
Customizable Branding | ❌ | ✅ |
Image Library | ✅ | ❌ |
Web Forms/Landing Pages | ✅ | ❌ |
List Management | ✅ | ✅ |
Performance Metrics | ✅ | ✅ |
Email Marketing | ✅ | ✅ |
Email Campaign Management | ✅ | ✅ |
Mobile Access | ✅ | ❌ |
Spam Blocker | ✅ | ❌ |
Click Tracking | ✅ | ✅ |
Let’s learn more about various features offered by them in the write-up below,
Features: Brevo
The features offered by Brevo are,
- Makes Emails Mobile-Friendly
The design tools at Brevo can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Brevo not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things like sending in a welcome email, etc.
- Deliverability
The deliverability feature makes sure to not leave out any client subscribers. There is also an option to get a preview of whether the email sent reaches the delivery address.
More about Brevo Features here!
Features: Drip
The features offered by Drip are,
- Automation:
You can create automation at every step; it will help you increase consumer retention. Eventually, it will increase your sales.
2. Custom Forms:
At Drip, you will get templates and customizable features for Sign-up forms. These are crucial in being the first point of contact with a potential customer. Also, Drip provides sign-up forms with customizable logos for your organization. If you are interested in connecting through social media,,, you can add your handles in the Sign-up form too. Drip also gives the feature of integrating mobile contact lists into the email list. Therefore all your systems will have updated data.
3. A/B testing:
No email marketing campaign will work without proper testing for the new;y built templates and their response from the potential clients. The A/B testing feature at Drip is helpful in optimizing email campaigns. Using this feature, you can check the performance of your subject lines, email content, etc.
4. List Management:
At Drip, the work of adding contacts, as well as any other custom-field data, is made very easy. Also, it manages API integrations and sign-up forms in the best possible way. The segment and list arrangement of contacts can be made manually through Brevo. Additionally, you can use determined criteria to make a dynamic for setting segments and lists.
5. Allows integration with different software
Worrying about different aspects of your marketing and sales is necessary when you are a business owner. At this point, won’t it be great to access other software for your business growth from the same dashboard? The integration feature by Drip comes in very handy here!
Verdict: Brevo and Drip both of them have features you would expect from a good email marketing tool. But both of them have such features that stand out; Brevo’s email automation is amazing, and its setting up email automation is quick and easy. Drip mainly focuses on e-commerce businesses; even Drip markets itself as an e-commerce CRM.
Pros: Brevo vs Drip
For a perfect analysis, we need to be sure of every aspect. The pros for both Brevo and Drip will be mentioned in this section. You will be able to make up your mind about who to choose in Brevo vs Drip (Pros).
Pros: Brevo
The pros that come with Brevo are,
- It helps in the management of various lists together.
- The editing tools are user-friendly. It can even be smooth on mobile.
- The Brevo Academy provides you with the best tutorials.
- The email templates can be utilized to make new emails easily.
- The email-building software can help customize emails in the best manner possible.
Drip: Pros
The pros that come with Drip are,
- Gives a 14-day free trial (with no requirement for a credit card).
- It allows the users to run multiple domains separately.
- The integration features for accommodating third-party software are exceptional.
- This email marketing tool is cost-effective.
- Offers one of the best customer services in the market.
Cons: Brevo vs Drip
There exists nothing without a bit of drawback. Let’s try to find some for both Brevo and Drip below.
Cons: Brevo
The cons that follow using Brevo are,
- You need to have ownership of the pro version to get the overall results of your performance. This graphic representation is not available for free.
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem, but it can be resolved.
- If you are using the free version, your daily limits are 300 emails per day. If you opt for pro plans, that’s a big expense jump.
Cons: Drip
The cons of using Drip as a Brevo Alternatives are,
- The RSS feed in the software is frequently buggy, at times.
- Reporting and Analytics are available a little slower than other Email marketing tools. It takes up to a day to process a report.
- The landing page feature is not available.
Who is better? (Brevo vs Drip)
By now, do you know the better one between Brevo vs Drip? This is a question with multiple answers. And you’ll learn that from the above article on Brevo vs Drip. When you go through the differences presented, you’ll know which between Brevo and Drip is best for you.
Both of the tools (Brevo vs Drip) are powerful email marketing tools you can choose according to your requirement. First, understand your requirements and set a budget, so you can select the tool that fulfills your requirement and comes within your budget.
Finally, you’ll be able to decide which one of the two email marketing tools will benefit your business more! Once you have chosen the best for yourself, let us know in the comments below!
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