Brevo vs Constant Contact – Ultimate Comparision
Email marketing is one of the simplest and most effective methods of marketing. Many people believe that email marketing is outdated; however, numbers show the opposite reality.
By 2022, there will be 4.5 billion people using email, making email one of the most straightforward and direct forms of marketing.
We need tools that automate the process to effectively use the power of email marketing.
Here in this article, we will explore and compare two tools – Brevo vs Constant Contact. We will explore its features, pricing, best use case, and pros and cons. Below is a quick table to help you compare Brevo vs Constant Contact.
Feature | Brevo | Constant Contact |
Free Trial | Free Plan | 7 Days Free Trial |
Basic Plan Starting | Starts From $25 | Starts From $9.99 |
Free Plan | ✅ | ❌ |
SMS Marketing | ✅ | ❌ |
Email Marketing | ✅ | ✅ |
Marketing Automation | ✅ | ✅ |
24/7 Support | ✅ | ✅ |
Campaign Marketplace | ❌ | ✅ |
Transactional Email | ✅ | ✅ |
WYSIWYG email editor | ✅ | ✅ |
Signing Forms | ✅ | ❌ |
Facebook Ads | ✅ | ❌ |
API | ✅ | ✅ |
Customer Reviews | TrustRadius conducted a Survey on Brevo with the current customers of Brevo. They rated Brevo- 8.2 out of 10 & WYSIWYG email editor was best rated. | TrustRadius conducted a Survey on Constant Contact with 771 participants. Participants rated Constant Contact 7.9 out of 10 & email deliverability reporting was best rated. |
Please Read – If you want to read a detailed review of Brevo, check out our article – Brevo Review. If you want alternatives to Brevo, check out this article – Top 10 Brevo
Overview: Brevo
One of the best tools available for email marketing in the industry is Brevo. It’s used in both small as well as large-scale industries. And this is a big reason for it to have a long run in the industry for SMB email marketing.
It has outgrown many competitors and continues to do so.
But the main reason for this email marketing tool and its increasing popularity being budget-friendly comes out to be at the top. In a report, it was mentioned that 100 million daily emails are approximately sent through Brevo.
The automated email campaigns at Brevo play a significant role in managing the bond with your existing customers. Not only that, but Brevo also enhances and grows a business’s existing customer base. We can never keep it black and white when we talk about Brevo vs Mailchimp (the comparison).
Therefore, you can only choose one depending on your requirements! So, keep reading to find out!
Brevo is an email marketing tool that has grown into a successful platform since 2012 and is still growing.
Brevo has an achievement of earning around 80,000 customers to its name. This can be defined by its budget-friendly approach for all users. From 2012 to 2022, Brevo never looked back and has kept growing.
What is Constant Contact?
Constant Contact’s motto is simplifying digital marketing, primarily for small businesses. Therefore, the powerful tools at Constant Contact are constantly working to amplify business growth with email marketing. The fields that Constant Contact works in are:
- Helping in increasing and managing sales
- Customer or audience growth for the business
You can reach your business goals at Constant Contact by building and managing connections.
Are you worried about your audience growth? Constant Contact manages it with the help of features like; social media ads, landing pages, etc. Similarly, connecting people with you is done with the help of socials, emails, and texts. And carrying it all out from a singular platform helps in growing engagement at a faster rate.
Constant Contact is an email marketing tool that helps with all your digital marketing requirements. And if you still want to know more about it, please keep reading the difference provided below! Here you’ll read both about Brevo vs Constant Contact. And decide which one’s better for you!
Brevo vs Constant Contact – Ultimate Comparision
It is time to discuss the most important part of the Brevo vs Constant Contact comparison. That is to discuss their differences on five different grounds. We will hereon learn what each one of them has to offer. This is how you will choose the one best suited for you! With no further ado, let’s get into Brevo vs Constant Contact.
Pricing: Brevo vs Constant Contact
Price comparison is the best way to start the comparison, Brevo vs Constant Contact. It is the best start because an email marketing tool exceeding your budget is a bad investment. So make sure from the below information that price is not the factor that will hold you back!
Pricing: Brevo
The pricing for Brevo is mentioned in the table right below,
Plan Name | Plan Price | Email Limit | Period |
Free | 0 | 300 emails/day | Lifetime |
Starter | $25 | No limit | Monthly |
Business | $65 | No limit | Monthly |
Learn more on Brevo Pricing here!
Constant Contact: Pricing
The pricing for different plans of the Constant Contact email marketing tool is in the table below:
S.No. | Plan Name | Plan Price | Subscriber Accommodation | Time Period |
1. | Core | $9.99 | 0 to 500 | Monthly |
2. | Plus | $45 | 0 to 500 | Monthly |
The prices for both the plans, i.e., Core and Plus, fluctuate with the increasing or decreasing number of subscribers (contacts).
More about Constant Contact Pricing here!
Used Best for: Brevo vs Constant Contact
There is always something that is best done by you and no one else. Do you agree?? The same is the case with these email marketing tools. Let’s learn what they are best used for – Brevo vs Constant Contact. Follow up on the below details. They will help you select the more suitable tool for your business.
Used Best for Brevo
Among various reviews conducted among the current customers of Brevo, a score of 8.2 has been given to a particular feature at Brevo. The Brevo feature that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
Used Best for Constant Contact
Constant Contact’s email deliverability reporting feature is the highest rated. It is the data from a survey conducted among 771 people. Also, this email marketing tool stands at a 7.9 out of 10 on the overall rating. Here, 45.87% of the reviewers at TrustRadius gave Constant Contact a rating of 9 to 10.
Features: Brevo vs Constant Contact
Every other email marketing tool comes with various features. Similar is the case with Brevo and Constant Contact. The table below mentions.
Feature | Brevo | Constant Contact |
Email – Marketing | ✅ | ✅ |
SMS Marketing | ✅ | ❌ |
Chat | ✅ | ✅ |
Inbox | ✅ | ❌ |
CRM | ✅ | ✅ |
Marketing Automation | ✅ | ✅ |
24/7 Support | ✅ | ✅ |
Campaign Marketplace | ❌ | ✅ |
Transactional Email | ✅ | ✅ |
Segmentation | ✅ | ✅ |
Client Testing (Email) | ✅ | ❌ |
Landing Pages | ✅ | ✅ |
WYSIWYG email editor | ❌ | ✅ |
Signing Forms | ✅ | ❌ |
Facebook Ads | ✅ | ❌ |
Advanced Statistics | ✅ | ❌ |
API | ✅ | ✅ |
On Phone Support | ✅ | ❌ |
Let’s learn more about various features offered by them in the write-up below,
Features: Brevo
The features offered by Brevo are,
- Makes Emails Mobile-Friendly
The design tools at Brevo can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Brevo not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things, like sending a welcome email.
- Deliverability
The deliverability feature ensures not to leave out any client subscribers. There is also an option provided to get a preview of whether the email sent reaches the delivery address or not.
More about Brevo Features here!
Features: Constant Contact
The feature offered by Constant Contact is,
- Data Storage and Integration
You can use Constant Contact to collect and store data about your customers. This data is critical to segmentation, personalizing content, and implementing trigger emails. Below, we explore Constant Contact’s data fields and offer an overview of importing customers and data.
- Dashboard
You will be directed to the dashboard when you first log into Constant Contact. You can use the dashboard to track KPIs such as unlimited contacts, contact growth, and social audience growth. Also, the dashboard includes a shortcut to create new campaigns and shows your most recent and active campaigns.
- Data Fields
The contact information you collect and store in Constant Contact is organized into data fields. You use these data fields to segment your lists to send better-targeted communications. Default data fields included in Constant Contact are:
- Address
- Anniversary
- Birthday
- Job Title
- Name
In addition to default data fields, you can create up to 100 custom data fields to capture additional information relevant to your business. Also, tags can be incorporated to further refine your list and identify subscribers based on your objectives. For example, you can use titles such as ‘location,’ ‘interests,’ or ‘new customers to create a sub-group of contacts in a list.
- Email builder:
Constant Contact includes a drag-and-drop email editor. You can add design elements to your emails, such as text, images, and buttons. Also, you can edit the layout of your email designs and change columns, headers, and spacing.
Constant Contact offers over 300 pre-designed email templates. Constant Contact offers more email templates than most of its competitors.
You can preview your emails in Constant Contact to see how they appear on desktop and mobile devices. While testing the solution, if you find Constant Contact’s preview feature insufficient for your needs, ActiveCampaign and Brevo are email marketing solutions offering robust email preview tools.
More about Constant Contact Features here!
Pros: Brevo vs Constant Contact
For a perfect analysis, we need to be sure of every aspect. In this section, the pros for both Brevo and Constant Contact will be mentioned. You will be able to make up your mind about who to choose in Brevo vs Constant Contact (Pros).
Pros: Brevo
The pros that come with Brevo are,
- It helps in the management of various lists together.
- The editing tools are user-friendly. It can even be smooth on mobile.
- The Brevo Academy provides you with the best tutorials.
- The email templates can be utilized to make new emails easily.
- The email-building software can help customize emails in the best manner possible.
Constant Contact: Pros
The pros that come with Constant Contact are,
- The accessibility is easy compared to other tools available in the market.
- The email marketing tool provides both commendable security and support.
- The templates used earlier can be stored for further use.
- Contacts are categorized into multiple categories.
- There are options to resend emails and messages for the ones that didn’t see them in the first place.
- The dashboard reflecting report is very detailed and thus comes in handy for evaluating and enhancing your marketing methods.
- Also provides social media campaigning. And what better way to market than social media?!
Cons: Brevo vs Constant Contact
There exists nothing without a bit of drawback. Let’s try to find some for both Brevo and Constant Contact below.
Cons: Brevo
The cons that follow using Brevo are,
- You need to own the pro version to get your performance’s overall results. This graphic representation is not available for free.
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem, but it can be resolved.
- If you use the free version, your daily limits are 300 emails daily. If you opt for pro plans, that’s a big jump in expenses.
Cons: Constant Contact
The cons of using Constant Contact as a Brevo Alternatives are,
- Free versions do not flaunt all the features in Constant Contact. All tools are present in the Email Plus version only.
- Flexibility for automation is very limited.
- If users add more than the plan accommodation, they are added only by paying an extra charge.
- Campaign builders still have extreme scopes for Improvements.
Final Verdict – Brevo vs Constant Contact
A clear answer to who is better in Brevo vs Constant Contact is impossible to provide.
Why? Because it’s your decision to make. You will judge which one’s better suited for meeting your business needs! Whether it is Brevo or Constant Contact that’ll benefit in growing your business is your choice!
Additionally, you can use the article above to evaluate the features and pricing and the pros and cons of Brevovs Constant Contact.
Therefore, read this article thoroughly to decide which email marketing tool to use!
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