Semrush and SimilarWeb.
Two big brands when it comes to the SEO industry.
If you are looking for the best SEO tool for your business, this post will help you.
In this Semrush vs SimilarWeb comparison, we will look at their features, pricing, and integrations and compare them with each other. So if you are confused to choose the right SEO tool for your website we will show you the best one to pick!
Semrush is an all-in-one SEO toolkit for professional bloggers and business administrators. It is being used by big brands like Amazon, Quora, Forbes, Booking.com, and other premium businesses for handling their marketing efforts. With Semrush, you can manage your businesses’
- Content Marketing
- Market Research
- Social Media
With all these features, you can discover topics or keyword ideas, run technical audits, track your keyword positions on SERPs, etc. Some of the most loved features of Semrush are their keyword database, competitor analysis, rank tracking feature, paid advertising, etc.
Once you have searched for a keyword, Semrush will collect all the required data from their huge database, show you the results in the frontend. This way, you will know the competition of the keyword, similar keywords you can rank, cost per click rates, and the websites that rank for the specific keyword.
Competitor analysis is another popular tool for spying on your competitors. For example, you and your competitor may be targeting the same keyword. If he/she is getting a better search engine rank, probably you are missing something.
The competitor research tool will look at your competitor pages, analyze them, generate a complete report based on their strategy. You can check that, apply the tactics, get much better content optimization and ranking.
The rank tracking feature will allow you to monitor your keyword positions in the search engine result pages. For example, let’s say that you are ranking a blog post for the keyword “best WordPress hosting”.
It is a high competition keyword. So, a lot of new bloggers, hosting companies will be targeting it. Once you have added this keyword to Semrush projects, they will track the keyword’s performance over time. Plus, they will send you emails when you get a better position for the keyword or lost the ranking.
Finally, with paid advertising, you can view the paid keywords of your competitors. Most bloggers don’t need this feature. But for a company, paid ads tracking feature is essential.
When you need a hand for your digital marketing efforts, you should be checking out Semrush.
- Semrush is the one platform recommended for all Digital Marketers
- Recognized as the Best Tool for SEO, PPC, Content Marketing and Social Media Marketing
- Access all Semrush Toolkits for 7 Days for FREE. Cancel Anytime
SimilarWeb is well known as a competitor research tool to analyze any website or app. When we talk about app analysis, SimilarWeb will pull results of Android or iOS apps. You can see your competitor’s Alexa rank, top-performing keywords, and some traffic insights.
The app analyzer will show you a detailed report of the app containing the referral pages, audience interests, and similar apps.
Why You Need an SEO Tool In 2021?
Before we compare the features of these tools, let us get down to the basics.
Do you really need an SEO tool? How about managing the SEO campaigns all manually?
No matter you are in 2021 or 2025.
If you want to rank your content higher on search engines, you need to start using SEO tools. SEO is becoming more complex these days. Also, the competition is becoming higher in every single niche.
If you’re not paying enough attention to your website’s technical/ on-page or off-page SEO metrics, you are losing it right from the start.
By properly optimizing a page, or blog post with the best practices, you can easily rank them higher than your competitors. And conducting SEO audits manually are not a feasible option when you have tons of pages.
So, you need to rely on an SEO tool.
If you check the internet for the term SEO tool, you will probably land upon several free, freemium, or premium tools. Choosing the right one may be a little tricky if you are a beginner.
A tool you are going to pick needs to help you with content, SMM, Market Research, Advertising, SERM. By using these tools, a blog or online business can easily outscore its competitor. A most modern SEO tool can help from keyword research to content optimization. On top of that, it will be great if you have access to the social media management options.
Thankfully, Semrush comes with 40+ tools for helping you. Also, SimilarWeb got some custom tools for handling the business. So which one is the best in the market?
Well, we have done some research and found why you need to pick Semrush over SimilarWeb!
Semrush vs SimilarWeb: Main Features, Pricing Compared!
Now, let’s see which is the best tool you need to try.
The primary purpose of SEO tools is SEO audits.
Semrush is the best tool to get in the market if you want to run a complete SEO audit. Once you have entered your domain name, Semrush will give you comprehensive analytics. On top of that, you can also track your domain by adding it as a project.
Once you have created a project, you will see SEO audit reports like:
The best thing about Semrush Project is that it lets you track your rankings against specific keywords. So whenever we lose our ranking or get a better position in SERPs, Semrush will notify us with an email. You can also track CPC (Cost Per Click) of specific keywords, see their competition, similar keywords, and website ranking for exactly or similar keywords.
The keyword research feature is far better than any other SEO tool.
With SimilarWeb, you can see the country rank, Alexa rank, and category rank. Plus, they will show you top-performing pages, countries, traffic sources, referrals, 5 organic keywords, social traffic, and several competitors. Like Semrush, we won’t be able to run keyword researches! You still need to use a dedicated tool or service for keyword research and analysis when using SimilarWeb.
When we tried to run a report for our website blogheist.com, SimilarWeb did not have enough data, and we felt like the tool was limited. So we ran a test once again for Ahrefs and here are the results.
Compared to Semrush features, SimilarWeb comes with only limited features. So, we have a clear winner here.
As an SEO tool, they need to update their database regularly to display the most recent data. When we check the keyword database, Semrush got a whopping 20B!
Plus, they have a database of over 40T backlinks and 142 SERP databases.
On the other hand, we have no idea about the SimilarWeb keyword data. Their backlink database and SERP databases are unknown.
Data By Device Type
If the SEO tool can fetch desktop SEO data and mobile SEO data, that would be great, right?
Semrush will deliver desktop and mobile data without additional cost. Once you have purchased a Semrush plan, you are good to go.
Sadly, SimilarWeb will only give you access to the desktop data. When you need mobile SEO data, you need to spend additional on your plan.
When you start your first blog or a new blog, you will probably not receive enough website visitors. If you do not have enough website visitors, SimilarWeb will never give you any data! SimilarWeb needs a minimum of 5000 visits a month to fetching enough data, serving them.
For example, let’s spy on a new website using the SimilarWeb tool.
On the other hand, Semrush doesn’t have any minimum data threshold. No matter your blog receives massive traffic or low traffic. Semrush will pull the stats. We have tested the same website using Semrush and got these reports.
Semrush crawled the website within a short time, added the keywords, traffic data to their database. So when we talk about data threshold, Semrush is far better than SimilarWeb.
Domain Position Analysis
How’s your website performing on search results?
Checking them manually every time is not recommended. An SEO tool will help you to check the domain’s current position almost automatically.
Semrush will check the domain’s organic and paid position according to the 20 billion keywords. They will pull the data from accurate results.
SimilarWeb will fetch organic and paid position data based on random clicks of actual users. When we compare, both Semrush is far better. They will give you the exact data according to their keyword database and users.
Custom PDF Reports
If you are working with clients, you probably need to send updates on the SEO performance.
Tracking the website positions and keyword positions manually and generating a PDF report is so old. With the custom PDF report builder, you will be able to create reports quickly.
Semrush and SimilarWeb come with this feature.
If you want to rank your content higher on search engines and gain more website visitors, you need to use question keywords inside your content.
Keywords like which website hosting is best or what WordPress theme will help you target so many users looking for a great answer.
Thankfully, Semrush and SimilarWeb will give you all the question keywords you or your competitors ranking for. Of course, you need to write better content for ranking better.
When you analyze your or competitors’ website, you probably need to see how the website performed six months ago or one year ago. There is a feature available called Historical data, which will help users see old data of any domain. It is beneficial. If you want to see your growth over time, the historical data tool can help you.
Semrush is not charging anything extra for the historical data feature.
When we look for the historical data feature inside the SimilarWeb tool, you will find it, of course. But the thing is, you need to pay extra for it!
So, we will go with Semrush.
Integrations will make your business better.
If you check the integration opportunities available on Semrush, you can see so many options like:
- Google Analytics
- Google Search Console
- Google My Business
- Google Ads
- Google Docs
On the other hand, SimilarWeb comes with only one integration.
- Google Analytics
As of today, no other integrations are available.
API stands for Application Programming Interface.
If you are an advanced user or a developer, you probably know it. API will help you to fetch contents from a server, display it on a user end. Semrush and SimilarWeb got the API feature. But, they restrict the data according to the available API calls.
Let’s see what data we can fetch using the API feature.
First, Semrush. Using the Semrush API, we can gather data like:
- Organic/ Paid Results
- Top Domains
- Position Tracking
- Technical Health
- Keyword Research
If you want to know about the SimilarWeb API data, here are they:
- Organic/ Paid Results
- Top Domains
As you can see, Semrush comes with more API data. If you are a developer or working with clients, you are going to love Semrush.
Semrush vs SimilarWeb Features Overview
|Geographic Databases||190 (Free)||90 (Additional Cost)|
|Data By Device Type||Desktop & Mobile||Desktop (Mobile At Additional Cost)|
|Historical Data||4 Years (Free)||3 Years (Additional Cost)|
|Data Collection||Clickstream, GDPR Compliant, Keyword and Backlink Databases, Google SERP Analysis||Clickstream, Partnerships|
|Data Threshold||No Threshold||Minimum 5000 Visitors a Month|
|Audience Analysis||Free||Additional Cost|
|Industry Analysis||Free||Additional Cost|
|Traffic Journey Analysis||Free||Additional Cost|
|Competitive Positioning Map||Free||Additional Cost|
We will probably look on their pricing page when choosing a premium tool before starting a free trial or registering. Well, here are the pricing of Semrush and SimilarWeb.
With your Credit Card, you can complete the purchase.
Semrush comes with two types of billing options.
- Monthly Billing
- Annual Billing
- Pro – $119.95/ month
- Guru – $229.95/ month
- Business – $449.95/ month
- Pro – $99.95/ month
- Guru – $191.62/ month
- Business – $374.95/ month
Semrush Plans Comparison
|Results Per Report||10000||30000||50000|
|Reports Per Day||3000||5000||10000|
|Keyword Metrics Updates a Month||250||1000||5000|
|Product Listing Ads||-||-||Yes|
|.Trends||+$200/ month||+$200/ month||+$200/ month|
|Agency Growth Kit||+$100/ month||+$100/ month||+$100/ month|
|Keywords To Track||500||1500||5000|
|Targets Per Project||1||10||unlimited|
|Pages to crawl per month||100000||300000||1000000|
|Pages To Crawl Per Project||20000||20000||100000|
|SEO Ideas Units||500||800||2000|
|Social Profiles Monitoring||50||100||300|
|Scheduled PDF Reports||5||20||50|
|PDF Template Sharing||Yes||Yes||Yes|
|Additional Users||+$45/ month||+$80/ month||+$100/ month|
|SEO Content Templates||-||800||2000|
|Posts To Track||-||50||50|
On the other hand, SimilarWeb comes with two plans.
- Free – $0/ month
- Enterprise – Custom
SimilarWeb does have a free plan. But, it comes with several restrictions. If you prefer a premium plan, you need to contact their staff. Sadly, they haven’t listed the tool’s pricing publically.
Bonus: Semrush Trends!
If you are looking for a solution for better traffic analytics and market explorer options, check out Semrush .Trends. Once you have purchased a Semrush paid plan, you can add .Trends to your account by spending $200/ month. Once you have paid for it, you will get unlimited access to their
- Traffic Analytics Tools
- Market Explorer
If you are planning to purchase a custom plan for your business, you can add the .Trends option to it. You can always integrate Semrush .Trends with your existing Semrush subscription. Once you have done that, you can use
- All Semrush .Trends tools
- Semrush SEO toolkit
- Semrush Advertising toolkit
- Semrush social media toolkit
- Marketing calendar
- Content marketing toolkit
You can buy the Semrush .Trends from the pricing page.
As of today, free plan users will not get it. Only premium version users will have access to trends.
As you can see above, Semrush comes with lots of features, integrations, and priority support. It is like an all-in-one SEO toolkit for bloggers, business owners, and professionals. If you are looking for a full-packed SEO tool, you definitely need to check out Semrush.
With its cutting-edge features, you can rank higher on search engines, spy on your competitors, find their weak points. If the pricing is not bothering you, Semrush is the only SEO tool you need.
How To Claim Semrush Free Trial (Exclusive)
So you finally know Semrush is something you need. If you are planning to purchase Semrush, we have got something special for you. You can claim 7 days free trial on any Semrush plan using our custom partner link. If you are interested in this, feel free to check out our Semrush coupon.
You will see a start a free trial button when you land on the Semrush homepage.
All you need to do is, click on it, create an account. You need to select a plan. It can be a Pro or Guru plan. This way, you will get access to their premium analytics tools for one week. The good thing about the free trial is, they will never charge you for using the tool.
After the week, you can continue the subscription at the regular rate or cancel it.
Get Started With Semrush
You can get access to Semrush from below.
$This is an affiliate link
Frequently Asked Questions
Some of the frequently asked questions regarding Semrush and their tools are:
How To Test Semrush Features Without Paying For a Subscription?
Using our custom partner link, you will be able to get 7 days of free Guru or Pro access. During this period, you can test all the Semrush features.
Is There Any Moneyback Guarantee Available On Semrush?
All Semrush premium plans come with 7 days moneyback guarantee. If you are not satisfied with Semrush or its features, you can get a complete refund.
Which SEO Tool Is Best?
According to the features and integrations, Semrush is far better than Similarweb. If you are looking for an all-in-one SEO tool, check out Semrush.
How To Purchase Semrush or Similarweb?
Using your Credit Card, you can complete the purchase.
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- How To Get Free 7 Days Semrush Guru or Pro Plan Access?