How to run a Giveaway/Contest in WordPress with RafflePress?
Many popular blogs and websites run contests to push up engagement. If you want to do the same, you should know that a giveaway is the fastest way to get more customers, subscribers, and users on your site.
All you require is the right tool and a few hours, and you will reach a massive audience.
We know many web owners are eager to try this method to gain traction on their websites but don’t have the right tool or an idea of how to execute it.
Therefore, we have decided to write this article to show you how to quickly run a giveaway or contest in WordPress with RafflePress.
Benefits of Running Giveaways or Contests in WordPress
Although there are many ways to boost sales, get more subscribers, or increase traffic on your website, the most effective way is to run a giveaway.
This technique has been proven to work wonders. What makes it better is how it allows users to make social actions that expand your reach by helping new users to find your website.
However, it would help if you executed it correctly to maximize its potential. Doing that will help you achieve the following:
- Increase your site traffic
- Extend your email list
- Reach out to other users and increase your social media followers
- Make your website more engaging
- Get new consumers through leads
- Grow your business by building brand recognition
Another benefit of running a contest on your website is how you can target more channels, and it also helps you to control the user experience.
Take Instagram, for example. If you choose to run a contest on Instagram, you will increase your followers and expand your email subscribers.
It gets even better when you run your giveaway on your WordPress website because you will get more followers on Instagram and more email and YouTube subscribers.
With all those benefits, let’s look at how to run a successful giveaway or contest in WordPress using RafflePress.
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How to Run a Giveaway on WordPress?
Back in the day, there were not enough credible contest plugins in WordPress.
In those days, there were a few third-party plugins that were either too heavy or quite pricey for everyone to afford.
Nowadays, several contest plugins have contributed to affordable prices. One such plugin is RafflePress. This is the best recommendable contest plugin in the market, allowing you to run giveaways on your WordPress website efficiently.
Its numerous social media integrations for all popular networks, including Facebook, Twitter, and Instagram, make it popular and unique. Using this plugin in your giveaways will make your campaigns go viral.
With its 1-click fraud protection and verified actions, you will see genuine interactions by ensuring that the plugin records all activities.
To set up a giveaway using RafflePress, you first need to install and activate the RafflePress plugin. Although RafflePress has a free version, you will need the Pro version if you want to benefit from all its powerful features.
Once you have activated RafflePress, you will see a new menu item in your WordPress admin sidebar labeled ‘RafflePress.’ You will be taken to the plugin’s Settings page when you click on it.
Reaching there, you will have to enter your license key before proceeding. This information is found on the RafflePress website under your account. Once you have entered the license key, you’ll be ready to create your first Giveaway.
To get started, head over to RafflePress » Add New page. This allows you to launch the RafflePress giveaway builder.
Here, the first thing to do is to provide a name for your new giveaway campaign.
Next, pick a template to use as a starting point. Another great thing about RafflePress is that it has several goal-based campaign templates to choose from.
Based on your requirements, these templates are built to help you get the best-desired results in your contest campaign. Whether you want to grow your social followers, your email list, or any other goal, these templates will help you achieve that.
Choose the best template that will help you meet your set goals. In this guide, we’ll use the classic giveaway template. The template will then be loaded in the builder by RafflePress.
Reaching here, the first thing you will need to do is set a prize for your giveaway. That’s done by clicking on the pencil icon under the Giveaway Prize Details section to enter the title and description.
There is also an option to display an image of your prize description.
When you are done, click the ‘Done editing’ button to save prize details.
Adding Contest or Giveaway Actions
Giveaway actions refer to how users can participate in the contest. RafflePress has several actions that you can add to your campaign.
Pick actions that will help you to achieve your set campaign goals effectively.
If you want to increase your followers on Facebook, you can add the ‘Visit us on Facebook’s action.
To see the list of actions you can add, just switch to the ‘Actions’ tab from the left menu.
Once you click on it, it will appear below the price details. The left column allows you to edit the action column.
After entering all the essential details for the Giveaway, you will have to publish it to make it visible to the audience.
How to Publicize Your Giveaway?
To build anticipation among your audience, you must promote the contest before it begins.
This can be done by announcing it on your social media profiles and emailing your subscribers, telling them that you are about to start a contest or giveaway.
Relevant online forums and communities are also suitable platforms to promote your contest.
For greater buzz, reach out to anyone close to you, including your friends, family members, or social influencers.
Announcing Giveaway Winners
RafflePress will automatically stop receiving new entries the moment the contest ends. Now, it is time to pick winners. You can choose the winners randomly using RafflePress.
Just head over to RafflePress » Giveaways page, and click on the ‘Need Winners’ link next to your giveaway.
All the winners that participated in the giveaway will be displayed.
At the top, you will see a ‘Pick winner’ button.
Click on it to randomly select the winner. You will be prompted to choose the number of winners, and after doing that, RafflePress will pick them.
The last thing is to contact your winners to tell them they have won and how they will claim the prize.
Conclusion
There are many ways to reach out to your prospects, but a giveaway or contest is the best reliable way to achieve this quickly.
We believe that this article was of help to you, and you can now create and run successful giveaways and contests in WordPress.
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If you found this helpful tutorial, do share it on social media.
Note: This tutorial on Running a Giveaway was contributed by Naman Modi. If you have any helpful WordPress tutorials to contribute, then check my Guest Blogging Guidelines.
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Dev Patel says
Raffle press is a great platform to run giveaway contests with ease. Thanks for letting us know about them.
BlogHeist says
Hey Dev!
Thanks a lot for appreciating our efforts.
Should you’ve any questions, please don’t hesitate to get in touch:
https://blogheist.com/contact-us/
rajeshsainiblogger says
Hi Naman, thanks for sharing the amazing content with us.
Personally, I am using a raffle press plugin and I recommend everyone even a newbie to use it. It’s an amazing plugin that I came across. it’s very easy to use and doesn’t need any coding because of its drag and drop facility.
Using these plugin I not only organized a successful giveaway contest but also got many new visitors and traffic on my website. The rafflepress reviews are also great.
Nirmal Kumar says
That’s so nice to hear Rajesh that you are benefitting from Rafflepress plugin. What products do you offer as giveaways?