Many people nowadays are venturing online to start and market their own business.
They have many reasons for doing this, but the main reason why is because everyone online wants to have a secondary income flowing in. If this sounds like you, then you may need to offer promotional products so that your business will be competitive and indeed be a success.
Let us look as to how you could rely on Branded Promotional Items to promote your business online and in real-time.
Table of Contents
- How promotional products can boost your Business?
- Clients Will Remember Your Brand Because of Your Promotional Products!
- Clients Will Remember That You Give Away Quality Promotional Products
- Clients Will Prefer To Patronize Your Company Over a Competitor
- Clients May Refer Other Potential Customers to You
- You, Will, Be Able to Build a Business Relationship with the Public
- Your Promotional Products Will Complement Your Previous Marketing Programs
- Your Supplier of Promotional Products May Give You Discounts for Bulk Orders
- You Can Choose Many Versions of the Same Product to Give Away
- Examples of Promotional Products You Could Give Away to Customers
- Final Thoughts
How promotional products can boost your Business?
Clients Will Remember Your Brand Because of Your Promotional Products!
If the promotional products have your company name and logo on them, your clients will probably remember your brand better.
Brand name recall is always positive in business. Some customers give away the promotional products they receive – since the promo products have your company name and logo on them, this functions like free advertising.
But the truth is, many customers hang on to the promo items for many months, sometimes even for years.
If your company gives away mugs, for example, it is safe to assume that many customers may use them regularly.
Not just for drinking coffee or tea, but also to sit on their desks and serve some functional purpose, such as being a pen-and-pencil holder.
So they will see your brand name, company name, and company logo every day, without even being conscious of it.
Customers will remember your brand long after the ads they have seen on TV, heard on the radio, or browsed online which have faded into obscurity. It means your brand can beat off the competition because customers remember your brand more than that of your competitors.
Clients Will Remember That You Give Away Quality Promotional Products
If your promotional products are beautiful to use and own, then clients will be able to make use of them daily. It also helps with branding, meaning if you want to be associated with quality clients, you need to give away quality promotional products as well.
The good part is that your company’s marketing budget will not need to increase exponentially even if your company grows or you gain more sales. You can keep giving away quality promotional products in your marketing push.
Clients Will Prefer To Patronize Your Company Over a Competitor
Your company may gain an advantage in your competitive industry if you give away excellent promotional products because many clients appreciate an additional freebie.
The next time they need a particular product and service, they will think of you first. One way that some competitors will sneakily attempt to beat you is if they offer promotional products that seem similar to yours.
Customers who are not paying much attention to details may think they are patronizing your company when, in reality, they are buying from your competitors. It may be necessary to legally protect your designs for promotional products so that you retain your customer base.
Clients May Refer Other Potential Customers to You
Referrals are essential in business, so you need to reward clients who give referrals. So, they will continue doing it. One way to reward clients is to visit Promostuff4you.com and order some promotional items that you can give away to the public.
You can factor in the cost of the items and related shipping fees as “business expenses” to rationalize the spending. The more beautiful the product, the more likely previous clients and your new website visitors will be to remember you and your services.
You can rely on promotional products to keep bringing in more clients for you if you use them as rewards too. It means, for example, that if you have an email marketing system, you could inform new potential clients that they could win a free item if they do something for you.
If they recommend a friend, relative, or colleague to your business, you could give each of them a free mug with your company name and logo on it.
If it tends to get rainy in your community, you could reward them with a free umbrella that also has your company name and logo on it.
If the person referred to you becomes a loyal client, you can reward the person who made the referral with more unique promotional items, such as a watch or a backpack.
The point of doing all these is to drum up interest in you so that people will say, “Oh, I remember that business, they gave me a free mug last year.”
There is no end, actually, to the type of freebies you could give away, but you need to manage the cost properly to make the most of each marketing opportunity.
You, Will, Be Able to Build a Business Relationship with the Public
If you give away promotional products to the public, you are building a relationship with your customers. You are sending the message “you are valuable to me,” and if they respond, they are saying back to you, “you are valuable to me too.”
So it’s a partnership between you and your customers. Your survival is their survival.
It helps if your promotional giveaways have your contact details on one side because your customers won’t need to look around for your number if they want to contact you. They may feel that your company provides the right solution to their problem.
So in effect, you are supplying them with an invisible calling card when you give your promo items.
Your Promotional Products Will Complement Your Previous Marketing
You don’t need to do away with an existing marketing program if you get interested in giving away promotional products. Both marketing programs can complement each other. It all depends on the approach that you choose for each.
For example, you may have an email marketing system wherein your company’s Marketing Department will email people about a brand new product that you are selling now. If visitors email back to inquire, you may inform them about the product and tell them they are eligible for a free promotional product if they buy the brand new product by a specific date.
By complementing each other, both marketing systems will help build brand recall as well. Your company will be able to make a sale, and the customer will remember that you gave a freebie too.
Your Supplier of Promotional Products May Give You Discounts for Bulk
If you are aiming to continue your strategy of giving away promotional products to the public, you will need a reliable supplier of those items. Sometimes, you may need several suppliers, actually, depending on the size of your bulk orders.
If you place a bulk order, it is perfectly okay to ask the supplier for a discount because your company and the supplier company may both have more significant sales afterward. Some suppliers may be more amenable to this than others – but it never hurts to ask first.
You Can Choose Many Versions of the Same Product to Give Away
You may be afraid that customers will be bored with the promo products you give away, eventually. That’s a valid fear because customers are deluged with hordes of advertising and marketing materials daily through mass media and social media.
However, you can also create new versions of the same products that you plan to give away to rev up interest in your company. For instance, you can make many versions of your corporate mug giveaway.
Some could be in one design, others with another model, as well as using different color schemes that are identified with your company.
Even the background of the corporate logo could have many variants to them, such as using the brand colors in the environment in different unique ways.
Customers will respond to the changes with excitement, because it feels like they are being pampered with so many new items when in fact they are the same items – you just changed the presentation a bit so they will be attractive and look new.
Of course, this only works well if you don’t scrimp on the quality. Quality promo items will always be more appreciated.
Examples of Promotional Products You Could Give Away to Customers
These are some of the more popular types of promotional products that companies may opt to give away to clients.
- Mini clocks.
- Sign pens.
- Computer mouse pads.
- Drinking glasses.
- Water jugs.
- Tote bags or backpacks.
- Reusable shopping bags.
- Personalized/custom made items with the name of the customer on it.
One category of promotional products you may want to look into is the food category. Of course, there will be some pressure to give away as many of the food items as possible within 24 hours, especially if they are the type that perishes quickly.
But this is a reasonably under-utilized category of promotional products so you can expect the public to respond to this with more enthusiasm.
For example, if you are planning to give away donuts, you could have each box of donuts decorated with your company slogan and logo. So your company would still be in the spotlight, but your customers get to enjoy the free food. Customers will remember that marketing push for a long time.
Another under-utilized category of promotional products is plants and trees. You can be sure that not many companies have the desire to associate themselves with plants and trees.
However, you might be pleasantly surprised that many people are actually “closet gardeners” who are merely looking for the right conditions and opportunity to start collecting plants and tree seedlings.
If your company is an advocate of Corporate Social Responsibility, giving away plants and trees fits in well with that theme.
Start small by giving away small indoor plants and work your way up to the larger plants and even to tree seedlings.
You may even get your employees to participate by awarding them with their plants and tree seedlings that can be planted in your company’s perimeter, to recognize their loyal service to your company and the customers.
It is a reasonable effort that will bear good fruit in the future for everyone concerned.
Your online business may do well online because many potential clients may need your products and services right now. But, to consistently bring in income for you, your business will need to find more potential clients who can pay for your assistance.
If marketing your service is your problem, you may need to give away promotional items decorated with your company name and logo to your initial clients. You can factor in the cost of making these promotional items into your business’ marketing budget.
And don’t forget to ask your supplier for a discount if you tend to place bulk orders for their products – it’s just good business.
Some promo products are more popular than others. That depends, of course, on what your customers are looking for. If you are unsure about what to give away, start with small items first.
If these get a good reaction from the recipients, you can move up to the more important and more valuable items.
Two categories of corporate giveaways that you can look into are the food category and the plants and tree seedlings category – these are relatively new. Still, they do have lasting value among customers.
You can also reward your employees with these two new categories, as part of your Corporate Social Responsibility program – that will bring good PR for your business.
Hopefully, your attempts at marketing your online business with the use of promotional products will prove successful at bringing in more customers. This way, your income will increase, and you will become a successful entrepreneur.
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