OptinMonster Review: Is It A Powerful Lead Generation Tool?
Are you looking for a detailed OptinMonster review in 2024?
If yes, fine, you are at the right place.
In this blog post, we are going to share our honest OptinMonster review and guide you in deciding whether this suits your business or not.
What Is OptinMonster?
OptinMonster is a popular lead generation tool that helps marketers and businesses grow their email lists and convert leads into sales.
More than 1 million websites, including TripAdvisor, WPBeginner, Capterra, Pinterest, McAfee, Patreon, and American Express, use OptinMonster to convert their traffic into subscribers.
Pros
- It is easy to set up a campaign and navigate around the platform
- The pop-ups look cool on any type of device, like a tablet, mobile, or desktop
- Adding animations to the pop-ups is an attractive option
- Pricing is affordable
- Customer support is really responsive
Cons
- As more websites are using OptinMonster, the pop-ups might look repetitive.
Although there are many extraordinary features in OptinMonster, below are some of the most popular ones;
1. Drag And Drop Builder
What I liked the most about OptinMonster is that it helps you quickly create a campaign even when you are new to this lead generation toolkit. This is mainly possible because of its ready-made templates and easy-to-use drag-and-drop builder.
The drag-and-drop builder lets you add or remove sections completely, change styles, and rearrange elements like fonts, dividers, buttons, videos, images, colors, timers, and messages.
Luckily, OptinMonster offers a visual editor, so you can check whether it is good-looking or not when creating it.
To talk about templates, OptinMonster provides more than 400 options, and all of them are pretty, classy, and impressive.
So, you have to choose a template that matches your needs and start customizing from there.
2. Geo Location Targeting
If you wish to offer your visitors localized deals and discounts, you must try using OptinMonster’s geo-location targeting feature.
With this feature, you can display pop-ups for visitors based on their climatic conditions, culture, and location.
For instance, if you are promoting a service in Washington as a pop-up, you should concentrate on displaying it for people in Washington.
Instead, you cannot promote the service to people in Australia.
3. Campaign Types In OptinMonster
OptinMonster does not stop at providing ways to display pop-ups. It also offers greater flexibility by letting you decide where and how these pop-ups should appear.
So let’s now see the types of campaigns offered by OptinMonster below,
Lightbox Pop Up
The lightbox pop-up appears in front of a visitor’s screen and grabs their attention. This is an ideal option if you want to convey an important message to your visitor.
However, it is essential to display the lightbox pop-up at the right time—for example, when a visitor is about to leave your page or when a visitor is watching something relevant to the pop-up.
Similarly, when the lightbox pop-up appears, the content the visitor is currently viewing fades into the background.
You can also set a lightbox pop-up to appear at a specific time interval—for example, when a visitor has been active on your web page for 5 minutes.
Slide In Scroll Box
Slide in scroll boxes are usually seen at the bottom right corner of a visitor’s web page.
It is another way to display pop-ups that grab visitors’ attention when you never want to disturb your visitors from their primary content.
What’s special about OptinMonster is that you can apply animations to your slide in scroll box pop-ups, which might be too pushy sometimes.
You can also choose when and how often a slide-in scroll box appears for your visitors when they enter your website.
Inline Forms
Inline forms are nothing but displaying the offers and advertisements within your page’s content.
By using inline forms, you can only focus on visitors who are already interested in reading your content.
Content Locker
Content locker pop-ups usually appear at the beginning of content.
Say, for example, you are allowed to read four to five lines of the content, and then you will be prompted with a content locker to sign up to read further.
The content locker method works well only when you focus on the right visitors and provide content that seems valuable to them.
Floating Bars
Floating bars are the best option when you want to display pop-ups without disturbing your audience.
It always appears on the screen, but either at the top or bottom, even when the user scrolls through the page.
You can use floating bars to display seasonal offers, recommend visitors to sign up for free trials, and advertise brands.
I would definitely recommend floating bars if you want to target your mobile audiences.
Full-Screen Welcome Mat
As the name implies, the full-screen welcome mat covers a visitor’s entire screen when they enter your website.
The full-screen pop-ups have high chances of increasing conversion rates and are usually helpful when you are about to
- Launch a new product
- Currently running a sale on your website
- Collect email addresses
- Introducing new services
- Welcoming a new visitor to your website
On the darker side, Google does not like full-screen welcome mat pop-ups. However, most digital marketers use these pop-ups to attract more attention.
Countdown Timer
If you want to create a sense of urgency, you need to use OptinMonster’s Countdown Timer. It will help you make intelligent, scarcity-based campaigns to convert hesitant buyers.
Sidebar Forms
The sidebar is a great place to build your email list. In fact, the sidebar is the common place where your visitors look for subscription forms.
So why waste your Sidebar area?
Optimize that Sidebar area with your best forms to capture the leads.
4. Triggers In OptinMonster
OptinMonster provides you with numerous triggers, allowing you to choose according to your needs.
Exit Intent Technology
The Exit intent is really helpful when you want to display a pop-up message before your visitors leave the website. The trigger does so by analyzing the behavior of your visitors.
It is believed that using Exit intent triggers on your website can convert 2 to 4 percent of visitors into email subscribers.
Scroll Trigger
If you think full-screen pop-ups are too ambitious, you can opt for scroll triggers.
Scroll triggers will present pop-ups to your visitors only after knowing when they are interested in your content and keep reading it completely by scrolling the page.
2 Step Opt-Ins
2 Step Opt-In campaigns are generally helpful when you wish to ask for feedback from your visitors.
2 Step Opt-Ins take place by the following
- A visitor clicks on any link or image
- Then, a pop-up prompts a visitor to take action
We also found this trigger to be beneficial, as it pushes our visitors to take action, such as signing up for emails or making a purchase.
Inactivity Sensor
The inactivity sensor trigger displays the pop-ups when a visitor is idle on your web page for 5 seconds.
Using the inactivity sensor trigger, you can grab visitors’ attention by offering special discounts or helping them complete a purchase.
Campaign Scheduling
OptinMonster provides you the flexibility to detect the time zone of your visitors and then show pop-ups.
Using the campaign scheduling trigger, you can display holiday promotions or time-sensitive ads in the pop-ups.
Here, you can also schedule the start and end times of campaigns and set the time for each promotion.
5. Integrations
Integrations in OptinMonster let you work across different apps and platforms without having to use your coding skills or depend on a developer to set things up for you.
Furthermore, the best part is that OptinMonster integrates with almost all types of website builders, email services, and eCommerce platforms, like
- Shopify
- Mailchimp
- WordPress
- Drip
- InfusionSoft
- Salesforce
- HubSpot
- BigCommerce
- Prestashop
- Joomla
- WooCommerce
- ConvertKit
- AWeber
Hence, you can create automated email sequences for each subscriber, and there is no chance of missing leads!
Plans And Pricing
OptinMonster comes with four different pricing plans, namely Basic, Plus, Pro, and Growth. However, there is a 14-day money-back policy, which is enough time to test whether OptinMonster serves you well or not.
Now, let us see the pricing and features of each plan.
Basic
The Basic plan starts at $16 per month, but if you subscribe annually, you can get it for $9 per month. If you are a beginner, then you must try this plan for once.
When you sign up for a Basic plan, you can
- Use OptinMonster on 1 site
- 2500 pageviews
- Unlimited campaigns
- Unlimited subscribers
- No fees for subscribers
Plus
The Plus plan is suitable for people who wish to grow their businesses to the next level. If you subscribe to it annually, it will cost you $19 per month.
The pricing plan includes all the features in the Basic plan, and additionally, you will get
- 10000 pageviews
- Use it on 2 sites
- Advanced features
- Advanced targeting rules
- Campaign management
Pro
The Pro plan costs $69 per month, but it is only $29 per month if you subscribe annually. Moreover, this pricing plan is an ideal choice if you are selling something on your WordPress website.
It includes every feature in the Plus plan, along with,
- 25000 pageviews
- Use it on 3 sites
- Pro features
- Pro targeting rules
- Pro integrations
- Account management
- Optional addons
Note that the Pro pricing plan is the most popular in OptinMonster.
Growth
The Growth plan costs at $99 per month, and it is just $49 per month if you bill annually. It is an absolute choice if you wish to access all the tools in OptinMonster to transform your conversions.
Here, you will get all the features in the Pro plan along with the following,
- Use it on 5 sites
- 100000 pageviews
- Growth features
- Growth targeting rules
- eCommerce
- Unlimited sub-accounts
Wrapping Up OptinMonster Review
Product Brand | OptinMonster |
Product Rating |
Considering all the features, benefits, types of campaigns, flexible trigger options, and positive results, we can strongly say that OptinMonster is the powerful lead-generation tool in the market.
Most importantly, OptinMonster comes with affordable pricing plans that every business size can sign up for.
Are you ready to grow your email lists and take your business to the next level !?
$This is an affiliate link
You can also use our OptinMonster coupon code to get a discount when you buy a membership.
Frequently Asked Questions
How much does OptinMonster Cost?
There are no free plans available for OptinMonster. And the basic OptinMonster package starts at $9/mo. You can make use of our OptinMonster coupon to get a discount.
Does OptinMonster offer a free trial?
No, OptinMonster does not offer a free trial. And you don’t have a free membership at OptinMonster. If you wish to use OptinMonster, you must subscribe to an OptinMonster membership.
Has OptinMonster got a demo?
Yes, OptinMonster offers a demo. You can register for the OptinMonster demo and understand how to increase leads and sales for your business.
Does OptinMonster offer a Money-back Guarantee?
Yes, OptinMonster offers a 14-day Money-back Guarantee. If you are unsatisfied with the performance of OptinMonster, you can request a refund within 14 days of purchasing. You will be given a full refund and no questions asked. However, there will be no partial or full refund if you request one after 14 days of purchasing. And to be noted, canceling your subscription does not automatically refund your money. You will have to open a ticket to request a refund.
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Dev Patel says
OptinMonster was a great site I used it myself and I got many leads. Thanks the blog!
BlogHeist says
Hey Dev!
Thanks for your recommendation. For sure others may also benefit from your input.
Should you’ve any questions, please don’t hesitate to get in touch:
https://blogheist.com/contact-us/
Gulshan Kumar says
Another helpful article, I have a small feedback. Consider using properly visible image after each heading/paragraph. This would be intresting.
Nirmal Kumar says
Thanks, Gulshan for the feedback. Did you find image visibility difficult in mobile or on desktop?