Moosend Review: How to Run Smart Email Marketing Campaigns?
Are you looking for the Moosend review? If you are, keep reading this article!
You should invest in email marketing when running a personal blog or a business website.
Multiple tools are available to capture website visitors’ email addresses, like the OptinMonster, Bloom, Thrive Leads, and so on. First, however, you have to choose an email marketing platform to store them and send out emails.
There are plenty of email marketing platforms available for you.
If you are confused about the options available, we are here to help. This article will show Moosend, a feature-rich email marketing platform for businesses. If you need to know more about the platform, check out our Moosend review.
Moosend Review
Moosend is a popular email marketing service used by premium businesses like Gucci, Vogue, TED, Dixons, and so on. They have a bunch of premium, useful features every blogger and industry can use.
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What makes Moosend different from other competitors is its features. We will describe some of them below.
Features
Now, let’s look at the popular features of the Moosend platform.
1) Drag and Drop Editor
Creating newsletter campaigns using the drag-and-drop editor is quite simple.
You can drag the fields and drop them inside the wizard to add them. The best part about this tool is it doesn’t need a single line of coding. So even beginners can create new campaigns or modify existing ones without technical knowledge.
2) Google Analytics Integration
Once you have completed the Google Analytics integration with your Moosend account/list, you can see every data in the dashboard. If you have been blogging for a while, you probably know about Google Analytics.
It is a free service offered by Google for tracking websites and mobile apps. So once you have integrated the service with your Moosend account, the reporting feature will become more accurate.
You will get this feature with every Moosend plan.
3) Geography and Device Reporting
Once you have started a campaign, you must check which geography and device are performing well and why others are a bit low in performing. With Moosend’s geography and device reporting feature, you can track every newsletter you have sent.
From the account dashboard, you can see which devices your subscribers use and where they are from.
It’s a helpful feature.
For example, if your subscribers mainly use mobile phones, you must optimize the newsletter according to the screen size. Plus, if you promote your brand in a specific country, you will know how the promotion goes by checking the geographical stats.
4) A/B Testing
A/B testing can show you the best-performing campaign.
Many bloggers and businesses use this method to test their newsletter campaigns, website conversions, etc.
You can design two campaigns and use the A/B testing feature to see which performs well. This is an excellent feature offered by Moosend. Sticking with the best-performing campaign will boost your overall business.
5) Pre-Built Templates
If you need to design unique templates, you can use the free drag-and-drop editor with Moosend. The developers have also already created pre-made templates inside the platform.
You can import the existing templates and modify the content according to your liking. This will save a lot of time.
Creating a template from scratch will take 20 to 30 minutes, according to your experience. Here, you can get your campaign running within 5 minutes.
6) List Segmentation
The segmentation feature can be handy for categorizing your email subscribers based on age, gender, location, or device. By using the segmentation feature, you can send newsletters to different groups.
For example, if you need to promote a product specially available for a country, you can list subscribers and send a unique email to them. This way, other subscribers will not know about it, and you can get better leads.
7) Countdown Timer
A countdown timer can be a great addition while running limited-time deals.
Studies prove that creating scarcity will boost every WooCommerce shop’s conversion rates. In a WordPress installation, you can use a dedicated plugin. On the other hand, if you need to add a countdown timer to a static website, you must use HTML, CSS, and JS.
Here, if you need to use a countdown timer inside your newsletter, you can get the option from the dashboard. Once you have selected it, you can specify an expiry date. Then, the timer will calculate the remaining time and display them in the newsletter.
8) Multiple Forms
You can create different types of forms using the Moosend platform. The popular form models you can create are:
- Sign-up forms
- Subscription forms
- Popup forms
- Inline forms
- Floating boxes
- Floating bars
- Embeddable forms
and so on.
Creating these forms will be a simple task. You can use the drag-and-drop feature to modify the fields and add/remove extra content.
9) Open and Link Click Tracking
Once you have created a newsletter campaign, you need to know how many subscribers are opening the mail and clicking on the links.
With Moosend’s open and link tracking, you will get complete information regarding that.
This way, you can know how the subscribers interact with your campaign. For example, you must optimize the newsletter performance if the open and link click rates are too low.
When you use Moosend, no additional configurations are required for setting up the tracking. Once you have started a newsletter campaign, you will get every insight from the dashboard.
10) Personalization
Adding a personal touch to your newsletters would be a great idea.
While creating campaigns or sending newsletters, you will get some pre-made options to personalize the content. For example, you can mention your subscriber’s name, email address, company, address, or anything you want through the wizard.
This way, your subscriber will feel more comfortable.
11) Email Automation
Automating some tasks will help you learn new things, scale the business and improve the conversion rate. The Moosend email automation feature lets you easily automate every task and increase sales.
The idea is pretty simple.
Running a WooCommerce shop, you probably know how cart abandonment can affect your business very badly. So, Moosend will track your customer’s purchase history after signing up.
If they left the cart without completing the purchase, Moosend would automatically send an email to the customer’s email address with a custom link to get back t their cart and complete the purchase. This way, you will have more chances to close the deal.
The platform will send a thank you email if the customer completes the purchase.
You will have total control over the email content, and you can customize it according to your requirements/liking.
12) Custom Landing Pages
Creating custom landing pages can boost conversion rates.
Typically, when you need to build a custom landing page for converting visitors into subscribers or customers, you have to use a dedicated page builder plugin or hire a web developer.
Hiring a developer to create a landing page will cost you extra money. Hiring a web developer won’t be suitable if you are on a tight budget.
With Moosend’s landing page builder, you can easily create unique landing pages. There are multiple pre-made templates, as we discussed above. And with the drag-and-drop page builder, you can modify every inch of your page.
Moosend Pricing
Moosend comes with multiple pricing options. You can choose a plan according to your subscribers’ size. The three plans available are:
- Free
- Pro
- Enterprise
You can store up to 1000 emails using the free subscription and basic features. Plus, you do not need to use a credit card in the file to join their free plan. You can send unlimited emails and see the reporting/analytics from the dashboard.
The Pro plan will give you access to more unique features for an affordable price. But, on the other hand, if you represent a big company with millions of subscribers, you have to get the Enterprise plan.
So, you can choose a plan according to your requirements.
Support and Docs
You can contact the support team when you need help with the platform.
If you check their support page, you will see a form to send the email.
You can use this form for errors regarding your account or pre-sale questions. On the other hand, you can check out the documentation section for help.
You can check the existing articles to fix your issue. However, if you still can’t figure out the error/conflict, you must contact the support team via the form. They will assist you personally within their business hours.
For video tutorials, you have to visit the Moosend Academy.
Get Started with Moosend
You can get a free subscription from our link.
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Conclusion
If you search for an email marketing service platform, you will land on several tools and options.
Moosend is a famous and preferred email marketing service for beginners and businesses. You can start using their free version plan and see how it works. Later, you can upgrade to a premium plan to unlock more features and integrations.
In our experience, Moosend can be a good partner for your marketing needs.
We hope you have found this article helpful and enjoyed the read. Please consider sharing this post with your friends and fellow bloggers on social media if you do. For more related articles, you have to check out the blog.
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Dev Patel says
Email marketing is an evergreen marketing strategy if you want to grow your business and for that, you need to have email marketing campaigns that are properly planned and moose can help you achieve it. Thanks for the review post.
BlogHeist Support says
Hey Dev,
Thank you for your comment!
Effective email marketing campaigns require a clear strategy and well-defined goals. It’s important to segment your email list and tailor your messaging to different audiences, as well as to carefully track and analyze the performance of your campaigns. Regular testing and optimization can also help to improve the effectiveness of your email marketing efforts.
And we’re sure Moosend can help you with this.
If you’ve absolutely any other questions, please feel free to contact us here: https://blogheist.com/contact-us/
Dev Patel says
Thanks for the moosend review it was really helpful for me in making various email marketing campaigns and generating leads for my business.
BlogHeist says
Hey Dev!
You’re most welcome!
We are glad you could benefit from our article.
Should you’ve any questions, please don’t hesitate to get in touch:
https://blogheist.com/contact-us/