Are you running a WooCommerce store? Optimizing your WooCommerce for the best conversion is not simple. You will need to experiment with different things to increase your conversion rates. In our experience, offering reward points can bring more sales to your WooCommerce store.
If you are wondering why you should start a loyalty rewards program, we have got you covered. In this post, we are going to show you why you should start a loyalty rewards program.
Without using any expensive third-party services, we can start a loyalty program using the Advanced Coupons WordPress plugin.
- Advanced Coupons Plugin is the #1 WooCommerce Coupon Plugin
- Include Exclusive Coupon and Offer based features to your WooCommerce store
- 50% off ANY Advanced Coupons Premium plugin (a huge potential saving of $99.50!). Includes early renewals & subscription reactivations. (Offer valid only today!)
Advanced Coupons is a freemium WordPress plugin that will take your WooCommerce store to the next level. The lite version is available on the WordPress plugins repository.
The free plugin comes with basic features. On the other hand, the premium version plugin will give you access to more advanced and unique features. Some of the popular premium features are:
- URL Coupons
- BOGO Deals
- Cart Conditions
- Loyalty Program
- Shipping Discounts
- Payment Gateway Restrictions
- Coupon Scheduling
And so on.
We do have a step-by-step guide here for starting your own loyalty program and increasing sales. You can check this article for more information.
Here we have listed 6 reasons to start a loyalty program.
You are not offering any discount by adding a loyalty program to your WooCommerce store. This means you are not losing any of your revenue. So, by adding a loyalty program, you can save some money. We will be providing the user some coins that can be claimed for good.
There are so many store owners are offering additional discounts. These are just for increasing their store conversion rates. But when you use a reward program, you can improve your overall store conversions without offering additional discounts.
Once you have started adding reward points inside your store, customers will purchase more often for claiming the reward points. All you need to do is, promote your loyalty program and reach new audiences.
This way, you can increase your overall store sales.
Since you are not giving any discounts, you hold all the income.
Offering discounts over time will cost you a good amount of money. If you sell a product worth $50 for $40 with an additional discount, you have lost $10 there. According to the orders you get, the loss can be varied.
Here, no discounts. Only reward points.
And when the user reaches a specific threshold, they will be able to convert it to something else—free shipping on the next order or same-day delivery.
That’s totally up to you.
Some folks will add products to their cart, leave the website before completing the purchase. As a business owner, this is not a good sign for us. Last time, we have shown you how you can reduce cart abandonment using the OptinMonster WordPress plugin. Creating scarcity is an excellent way to increase your sales and conversion rates.
If you have an active reward system, your store customer will complete the purchase without thinking twice. All because, after completing the purchase, they are getting something in return.
This way, you can reduce cart abandonment, increase the revenue stream.
Offering points for purchase can bring you more customers.
Once you have started using discounts as your promotional material, you will face additional store sign-ups and sales. Everyone loves saving money on online purchases.
And you can help them to save some money, increase your overall sales through the reward system. If you can promote your reward program features through email marketing, push notifications, social media campaigns, or even popups, you can reach a wide range of audiences.
This will help you to get new customers in the store. By promoting the products, you can increase your overall revenue.
By adding a reward system to your WooCommerce store, you are one level up! Growing your business will give you access to new resources, customers, and also marketing strategies. When your store receives a decent amount of sales due to the reward points/ loyalty program, you are doing a great job.
You can increase your sales by investing money in different areas such as a good WordPress site design, more premium resources, stable web hosting, etc.
When you offer something in return, your customers will promote your products/store through different channels. It can be social media channels like Facebook, Twitter, Pinterest, or an email newsletter they sent every week.
On the other hand, they can also give you more potential reach through word of mouth. So, starting a loyalty rewards program is good in all ways.
Loyalty programs can bring you more traffic. Customers will spread the word and your business will become famous. Hence, you can expect more traffic from Google or any other search engine. Some of them will leave your website without completing the purchase.
It is your duty to optimize the page for better conversion rates. You can also use the power of push notification/ email marketing for capturing website visitors. Later, you can use the list for promoting your products or returning traffic.
Recommended Read: How To Run WooCommerce Flash Sales and Increase Sales?
You can get the premium version of the Advanced Coupons WordPress plugin from below.
$This is an affiliate link
We hope you have found this post helpful and learned why you should start a loyalty rewards program on your WooCommerc store. If you did, please consider sharing this post with your friends and fellow bloggers on social media. For more related posts, you need to check out our WordPress archives.
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