How to Promote Affiliate Products on YouTube?
If you’re relatively new to making money online, you’ve probably never heard the term ‘affiliate marketing’ before. Or at least, you probably haven’t heard the term used in the context of the internet.
Affiliate marketing is basically a process through which products and services that are available online are advertised by a blog or an internet personality, who will be paid by the marketer for the promotional efforts.
This is often done through Amazon, but various other online marketplaces have the same service. It’s one of the most effective ways to make money online, and the industry is only getting bigger.
If you are promoting affiliate products, one of the best avenues for your promotional strategy is YouTube. This article will briefly cover how to promote affiliate products on Youtube.
Why Should You Consider YouTube For Your Affiliate Promotion?
When YouTube first appeared on our computer screens in 2005 with its remarkably unassuming maiden video entitled ‘Me at the zoo,’ very few of us predicted what would have become of the site in the years that followed.
If you are a success on YouTube, you effectively earn celebrity status. This is why it’s the perfect place to promote affiliate products because so many people use it, and if you can gain a following there, you are guaranteed to yield results.
And the great thing is that it’s not just a medium for entertainment; people use it to seek information about products and services. People find it easy to view the information as a video rather than read them. However, audiences rely more on the videos that get views and likes.
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So it is essential to have a good engagement on YouTube videos to get more exposure. Some youtube users look for companies like Stormviews to keep growing their engagement. But to know if Stormviews is legit or not is a challenging task because there are hundreds of companies that claim they are providing authentic service for Youtube. So the best way to know about any service is to read the details of the policies, terms, and conditions, and customer reviews.
Now that said, before you get started on the content, you need to decide on which affiliate program is right for you:
First Step: Find the Right Program
You need to find a niche for yourself. There are dozens and dozens of great affiliate programs out there, and when you look into them, you’ll see a wide variety of products and services you can become a part of.
Amazon is a great place to start because it is so vast. Pretty much anything can be bought on Amazon. Except like, houses and private islands. But everything else, from electronics to toys to jewelry to clothes and everything in between, is available on Amazon.
You can become an Amazon affiliate and promote whatever kind of product interests you, provided an affiliate program is associated with that. Unless it’s something very obscure, there almost certainly will be.
In addition, you could try another retail site like Etsy or a service such as NordVPN, MasterClass, or Under Armour. See what works for you because, in some cases, you will see that affiliates make videos that focus entirely on the products, while others will just link to the product.
What you’re going to be promoting will likely determine that. If you choose to be an affiliate for NordVPN, chances are you won’t be making videos talking just about that service, but you might if you’re promoting electronics.
So choose the program wisely based on what type of videos you want to make. This leads us to:
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Deciding on Your Content
Certain styles of videos can attract a lot of viewers and are very likely to generate revenue for the merchants you are promoting. This will, in turn, make you a more desirable partner in the future.
So let’s assume that the program you have chosen is through Amazon, which is more than likely will be, and you’re promoting something like kitchen appliances, televisions, or power tools. What kind of videos could you make about that?
7 Ideas For Promoting Affiliate Products on YouTube
Let’s have a look at some of the ideas we have curated:
1) How-To Videos
This is the most straightforward method and likely one that will draw quite a bit of view. First and foremost, you’ll need to get your hands on the product, which may actually just be provided to you by the marketer.
Learn how to use it, and then make a detailed video explaining it. Work on your presentation skills and how you speak; try, and take a light-hearted but informative approach.
This is a great way to promote a specific product because you are making it the sole focus of your video, and if your channel is full of informative videos of this kind, it will entice people to keep coming back.
2) Reviews
This is quite a similar process but with a more subjective approach. Instead of explaining how to use the product you’re promoting, you would just explain why it’s such a good product and why people should buy it.
Don’t give a negative review if you choose to go down this route. Even if you don’t think the product is excellent, find good things about it because it’s your job to get people to buy it. You can list some cons but ensure you give a positive response to the product.
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3) List Videos
If you’re following this method, you should make sure to be concise with your analysis of each product. Again, be optimistic about them; you can rank them if you want but don’t imply that the cons of any outweigh the pros.
4) Video Description
This option and the next few on the list are for if you take a different approach. Promoting affiliate products in the video description is good if you create content not directly related to the products.
If you want to do it this way, you’ll need some compelling content to have people watching your videos, but if you do, then the description is an excellent place to put your affiliate links.
This way, you won’t alienate viewers who get irritated by promotional material and sponsorships in the video. Speaking of which:
5) In-Video Promotion
You’ve no doubt seen this yourself. You’re watching a video about something of interest to you, and at the beginning, the content creator discusses a product or service sponsoring them.
You can do something similar, start your video by mentioning that you are associated with this particular product or service, and then explain a little bit about it and why people should avail of it. It should only take a couple of minutes, and then you can move on with the rest of the video.
6) Comments
The YouTube comment section tends to be a wild place. It can also be a very contentious place, but the fact is that if someone watches a video of yours, they are more than likely going to scroll down to the comments.
As a creator, you can write a comment in your own video and pin it so that it’s always the first one people see when they scroll down. This is a great place to advertise because it won’t irritate people trying to get something else out of your video.
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It’s arguably better than the video description because many people skip over it to get to the discussion.
7) Community Page
A community page is a place people can find by clicking on your channel, and it’s just a place for general discussion about the channel itself. Many people don’t even know that this exists because you have to go to the channel to find it.
With this in mind, if you want to advertise on the community page, you should reference your community page in your videos to incentivize people to visit it.
However, you need a minimum of 1000 subscribers to enable this feature.
YouTube Guidelines
What you need to remember about YouTube is that, from their perspective, they are an entertainment and educational medium. Of course, it is a company whose goal is to make money, but their attitude towards the content is that it should be entertainment.
If you check their terms of service, affiliate links are allowed, provided they do not prove to be the sole purpose of the video. If it appears as if the video only exists to drive traffic to another site, YouTube will terminate it.
This is why you must be careful about how you approach your advertising. If you are doing the how-to, review, or list videos, make the content about the products, but not about where you can buy them. Link, of course, but don’t make it the focus.
Conclusion
So if you want to make money by promoting affiliate products on YouTube, know that a lot is going into doing it right and actually providing the service the marketer will expect you to provide.
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But it is definitely possible to be successful, and if you go in with the right attitude and prepare yourself ahead of time, you should be able to make a solid income.
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Aadarsh Roy says
Hey Maria Foster and Nirmal ,
Fantastic post as usual. I really gain helpful idea through this blog , whereas your blog is well- written that is easy to understand.
You have really suggested effective and fast working tips for doing an affiliate products promotion on youtube, your tips will work effectively and provide good outcome if used correctly and in a proper way.
Using Community page, Youtube comment section, doing product-reviews and in-video promotion are really an awesome ideas for promoting affiliate products. Adopting and using these tips will helps a lot.
Eventually thanks for sharing your ideas and such an informative post.
Nirmal Kumar says
Thanks for the comment. I am glad that you are finding this guide useful 🙂
Akhilesh says
Well that’s really gr8 idea to make money from our YouTube channel apart from AdSense earnings
Nirmal Kumar says
Great to hear that Akhilesh, feel free to share your Youtube channel with us.
Akhilesh says
Dear Nirmal,
Please find the link of my youtube channel as requested as suggest what are other ways which can be considered to earn a decent affiliate earning apart from regular 9to5 job.
URL: https://www.youtube.com/c/HealthNFitnessTips
Regards,
Akhilesh
Nirmal Kumar says
Thanks for sharing your Youtube Channel with us Akhilesh, your channel stats are rocking!
Keith Mvula says
I just made my first sale through YouTube.
Editorial Team says
We’re glad to hear Keith, would you mind sharing something for the others on which technique helped you with affiliate sale?
Dev Patel says
Affiliate marketing is basically a process through which products and services that are available online are advertised by a blog or an internet personality, who will be paid by the marketer for the promotional efforts and youtube is a great platform to do so. Thanks for the guidance. Keep making such blogs in future.
BlogHeist says
Hey Dev!
It’s good to know that our article proved helpful.
Reach us at: https://blogheist.com/contact-us/ for any queries.