How to Start a Fashion Blog With WordPress in 2021?

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If you’re thinking about creating a fashion blog, then most probably you are following many fashion bloggers online and got too excited to start one like them.

Since you have never tried creating a website yourself, it might seem like a daunting task at first. There are lots of details to consider – from coming up with a name to how it’ll look, and so on.

Fortunately, once you grasp the basics of web building, this undertaking will seem less intimidating. We’re going to show you how to build a fashion blog step-by-step using WordPress.

Choosing Your Niche First

You might have thought Fashion itself a niche and you could easily skip this step. But, indeed Fashion is a too board niche and you will have to narrow it down to suit your interest.

When choosing your fashion niche, you need to pick your style and the products you would be promoting.

By making this first step, you help to draw users to your website. It’s not only about keeping them interested but also to attract a potential new audience.

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WordPress Is the Way to Go

Consider the prominent question that all bloggers should be asking themselves – where and how can I build my blog? How can I set up a website without having to manually code it in HTML? These are the answers that must be settled when deciding which services to use in WordPress.

WordPress is the most popular content management system – or CMS for short – is the way to go when starting your blog. Not only will it give you the freedom to write without any coding knowledge, but you can create and publish your content with the help of additional features in a form of plugins and modules.

You can choose various pre-designed themes while using WordPress since it has a huge library to choose from. Since we’re dealing with the fashion industry, you may opt for a stylish or urban theme that suggests continuous progress.

Plus, the content you create must be SEO-friendly and easy to navigate. The only drawback while using WordPress development services is that your blog will have to undergo more frequent updates and maintenance; however, the overall risk is minimal and can be handled with ease.

Still not convinced to choose WordPress?

Finding a Reliable Web Host

This next step involves knowing who your target audience is and being able to project how much traffic you feel you can expect on your page.

Consider how quick and easy you’d like the setup to be. Also, think about the cost involved and the layout of your blog – these are good questions to ponder at this point. That is why access to some kind of tech support is a must.

Consider what type of hosting you want. If you’re thinking about making a blog, shared hosting will allow for more public access to your site and will be more than enough for what you’re making. Plus, it’s highly affordable, more so than the other options available. Whereas having a dedicated server is more used for big companies and corporations.

There are other options, such as cloud hosting, where your information is scattered around multiple servers. If one of those servers suddenly malfunctions, your data will still remain available.

Consider what kind of resources you need that will help you handle your traffic as your blog site continues to expand into the public eye.

For example, a virtual private server may grant you unlimited control, but it’s not something that is typically recommended for blog sites. That is because it requires more technical knowledge unlike some of the more user-friendly options available.

Plus there is no live tech support, which means that if you have a technical issue, you are most likely going to have to repair it yourself. If you’re unable to do it on time, it may interfere with your traffic since your site is running at a much slower pace than usual.

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Finding Your Domain Name

It’s time to choose your domain name – that will be your website’s address and how your audience will be able to access it. It’s best not to overthink how your domain name should sound like but aim for something that corresponds to your blog’s main focus. Jot some ideas down and see what works best.

Choosing your site’s domain name does not have to be a daunting task. In fact, if you can’t think of one, use a domain checker tool, which allows you to see if your option is not already taken by someone else.

Learn more about what top-level domains are. However, if that seems like too much of a confusing concept, try the most popular and reliable extensions, such as .com, .net, and .org.

If you can’t think of a good domain name for your blog, consider using a blog name generator. For more detail on blog name selections, please check out 10 Best Blog Name Generators for more inspiration.

It’s Time to Build Your Website

Now that your domain name setup is finally finished, you can start having fun with actually building your website using WordPress.

Once you have your building blocks ready, there are some things to consider before you start writing content for your website. Since you’re building a fashion blog, how your content will be presented is important. In a traditional web building sense, designing a website is a rather complicated and long-term process. However, one of the many benefits of using CMS is the choice of using themes.

WordPress themes section includes a vast number of different styles available and there are a handful of themes that are provided by the WordPress team themselves, all of which are free. Some do have an additional cost attached but remember that your theme is going to stay with your website for a while, so it’s an important investment.

Some good WordPress Themes you could choose,

WordPress allows you to install plugins from a choice of free and paid plugins. If you don’t know where to begin, try out three of the most popular choices available – Yoast SEO, Akismet Anti-Spam, and Jetpack, all of which help boost SEO ratings while keeping your blog site free of viruses and spam.

After installing a plugin or two, you can begin building your fashion blog. Think of what type of content you want to create and what kind of pages you want to feature. Maybe a gallery of your own work or a simple contact page – everything is possible using WordPress.

You can even ask users to fill out various forms asking for their opinion about something, write out a brief history of your page, and so much more.

Our Recommended plugins and Tutorials for your fashion blog would be,

Navigating Your Dashboard

Once the setup has been completed, you are more than welcome to start having fun with your new WordPress blog. You can explore and experiment right after you log into the dashboard. This is your main hub when it comes to managing everything about your website.

Comments page in WordPress

Your dashboard has three basic sections – a toolbar, which contains the links and information needed for your page in WordPress, and the most common links that are used to access it. Just hover your mouse pointer over it and you can see the number of visitors, who commented and what was said, and any updates or possible spam that was reported.

Sub-menu bar in WordPress

Hover your mouse over the navigation bar and a sub-menu bar will appear with options of its own. Once you know your dashboard well, you can go straight to work, allowing for a more thought out workflow.

Start Publishing

It’s time to publish your content. While this might appear somewhat tricky for some first-time users, as the difference between a post and a page may seem hazy at first. See what type of content you’ll be posting the most and think how you’re going to categorize those written pieces in your blog.

As a reminder, when publishing your content, using images adds a huge boost not only to your SEO but how your content appears overall. Using a clear-cut photo will help users to connect the iconography to your blog site and will actually motivate their interest to read on further.

Creating a Page Using WordPress

To create or add another page, all you need to do is to access your WordPress dashboard, looking for an Add New option, scrolling down to the Pages menu, and clicking on New. From there, you have full access to the text editor and then you can start to create a new page or add on another.

Page Attributes feature allows you to set the pace for your pages. From there, you can create the order in which these pages will be displayed and can create parent pages where the hierarchy is set according to your preferences. This helps make it easier for you to manage multiple pages from your site where your blogs are posted.

How to Create a Post in WordPress

To create a new post from your dashboard, simply go to the Post menu, scroll down and click on Add New Section, then start typing. Or you may simply op to go to the top toolbar and choose New straight from the Post option. An editing screen will pop up where you can start with a blog title, then add your content.

This feature allows you to access a handy toolbar that gives you the option to format your text however you see fit. You can highlight and bold headings and subheadings, add images, or anything else that you want to have on your blog.

Try to Think Ahead and Consider the Details

There are other features in WordPress you can access, such as looking at new comments that were posted on all your pages and posts. That’s the Activity section that allows you to glean more information regarding your content.

You want to run a blog site on the topic of fashion. With ever-changing online trends, you need to know what’s going and can you do to improve your website.

Since fashion is typically a youth-driven market, you can reasonably expect that most of your audience will be anywhere from the early teens and well into college-age. However, maybe you want to aim for an older audience. The consensus here is that you need to know what kind of target demographic you want to attract.

Saying all that, you may have some users who post comments or blogs regarding the screenshots you have, along with the latest news you’ve posted on your blog. So how, exactly does your WordPress dashboard figure into all of this?

Using the Quick Draft feature allows you to brainstorm ideas for your next blog. You can even write a rough draft, and, if needed, you have the ability to flesh out your blog ideas or edit something out that is not really needed.

If, for example, you wish to speak of androgynous clothing, you may decide to begin with a simple definition of it as being a trend that defies the boundaries of gender.

If your target audience happens to be more to the younger side, you may wish to look ahead to see if this trend could extend well into the fall season of that year and beyond.

And, with the most recent resurgence in concerns over global warming, you might wish to expand your research and include any references to clothing made of sustainable material.

You can use it to take notes on your research, store URLs, and flesh out your ideas and what you might wish to say to your target audience. Remember, good jargon matters – find out the type of dialect that they use and speak to them using that style.


There are tons of examples of how today’s fashion designers and studios love to share their experiences with the rest of the world, usually in the form of a blog or website. It became a popular trend and something that many users from around the globe tend to enjoy.

Creating your worn fashion blog using WordPress is not only easy but also a very rewarding experience. If you dream of creating your own content and sharing it with the world, WordPress is probably the easiest way to achieve this goal.

Note: This Guide on How to Start a Fashion Blog was contributed by Simon Dwight Keller. If you have an interesting guide to contribute, then check our guest blogging guidelines.

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By Simon Dwight Keller

I am a digital marketing entrepreneur eager to drive tons of traffic to your website with creative and compelling content. After three years of hard work as a freelancer, I decided to take up my services to the next level, I co-founded a digital marketing company PRable. Eventually I felt that in order to achieve more, I had to start my own company – SDK Marketing. With my small albeit professional team I am ready to take on new challenges, increase your traffic and drive more revenue. Besides my burning passion for SEO, I am interested in ice hockey and traveling.

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