Generating potential leads is essential to the success of affiliate marketing. By definition, lead generation is simply the process of connecting with your potential customers.
The goal of this is to get more leads to engage with your content and, ultimately, convert their engagement into loyalty and affiliate sales.
While you can start to generate more leads on your own, it would be a lot easier on your part to outsourcing this to reputable online marketers as your business grows.
This can reduce your workload from your online marketing campaigns, as they’ll be the ones to focus on getting more online leads for you. Meanwhile, you can pour out your efforts on other digital marketing strategies to raise awareness for your brand.
So, in this article, we will look at how to get more leads from your website.
Table of Contents
- How to get the right leads?
- 10 Ideas to Get More Leads from your Website
- Optimize Your Site for Better Visibility
- Optimize Your Landing Pages
- Create Engaging and Marketable Content
- Establish a Good Social Media Presence
- Educate your Audience through Email Marketing
- Consider User Experience
- Offer Occasional Discounts
- Host Webinars or Live Feeds
- Connect through Live Chat
- Go for Pay-Per-Click Advertising (PPC)
- Conclusion: Quality Attracts the Right Leads
How to get the right leads?
Lead generation can be tricky, but realizing that there are so many ways to do it can make things a lot more challenging.
The different channels for getting leads include,
- Search Engine Optimization (SEO)
- Email Marketing
- Digital Marketing
- Social Media Marketing, etc
While using these different channels can generate more leads, you need to learn to prioritize them.
Right now, you’re probably wondering about the best way to reach your target audience. Should you focus on email marketing? On your social media presence? On content creation?
It primarily depends upon the product or service you are driving traffic for. And there is no one single solution that fits all campaigns.
10 Ideas to Get More Leads from your Website
As I mentioned earlier, there are numerous ways to generate qualified leads. And for the audience, we have curated a list of 10 Best Lead Generation Techniques.
This will help you drive more leads from your marketing campaigns.
Before you get started: Determine Your Target Audience
The most fundamental aspect of lead generation is your business’s target audience. You won’t be able to capture good leads if you don’t know the profile of your ideal customer.
Even if you have valuable content, it won’t mean anything if they’re distributed to the wrong crowd.
Thus, to accurately determine your target audience, here are some questions that you can ask about your potential customers:
- What are their hobbies?
- What is their lifestyle?
- What is their typical personality?
- Where do they live?
- How much are they earning?
Once you create your customer personas, the process of creating your marketing campaigns will become a lot easier.
Optimize Your Site for Better Visibility
SEO is one of the best ways to get more leads, as it drives more and more target audience. Therefore the chances of getting converted to affiliate sales are very high.
This method solely depends on,
- Identifying Keywords and phrases relevant to the product/service you are promoting
- Creating quality content based on those keywords.
- Optimizing your website’s Content for On-Page SEO
- And Generating Quality Off-Page SEO signals to build trust from your audience.
With consistency, SEO can eventually get your website to land on the first page of the search results. Thus, people within and outside your target market are a lot more likely to find you.
Of course, ranking well can be a challenge, especially if you are facing a lot of competitors. But with an experienced and Knowledgeable SEO team, you can outrank your competitors too.
Some SEO resources to help you,
- An Ultimate SEO Guide: What you need to know about SEO in 2020
- 8 Internal Linking Strategies to Improve your Keyword Rankings
- 10 Best SEO Tools to boost your Organic Traffic in 2020
- 6 Effective Ways to Reduce Bounce Rate on your Website
- How to use Guest Blogging for Backlinks? (Beginners Guide 2020)
Optimize Your Landing Pages
Landing pages are the pages where visitors land upon clicking a link from an ad or a link from social media posts, forums, or guest blog posts.
Though not precisely a “welcome page,” you can think of landing pages as such since it’s usually how new or potential customers get introduced to your brand.
To create useful landing pages, you must consider both content and User Interface. Because it can help create a good first impression upon your new visitors.
To optimize your landing page, you should consider using Split Testing to identify what works the best.
Here are some tips that can maximize your landing page’s conversion rates:
- Avoid big blocks of text.
- Make use of subheadings, lists, and bullets to make your text more readable.
- Use photos and videos when appropriate.
- Keep the page contents brief, but make sure it’s valuable.
And some resources and tools to help you with Landing Pages
- How to use eBooks as Lead Magnets?
- 7+ Best Email Capture Tools that will help you get more leads
- Elementor Review: Create Attractive Landing Pages
- Thrive Architect Review: The Most popular Visual Editor for creating Landing Pages
Create Engaging and Marketable Content
One of the best ways to establish your authority within your niche is to commit to creating engaging and valuable content for your customers.
It’s worth noting that this part of lead generation shouldn’t focus on selling your product, but instead, it should be on helping your audience and building trust.
For example, Let’s say that if you are promoting an affiliate service that is providing dog obedience training. If you write a post on why the service is better than their competitors, that’s not saying a lot unless your reader gets to experience it first-hand.
On the other hand, if you write on related topics, like how obedience training can make a dog owner’s life more fulfilling, then you are helping people with things that they will probably ask about at one point or another.
Well-produced content can be the exact information that your site visitors are looking for. It grabs people’s attention and makes them more interested in your content.
If they learn that they can always turn to you for some of the things they need, or you can help them solve problems, you’ll be able to turn them into qualified leads.
Content marketing can be done in a variety of ways like,
- Writing blog posts or e-books
- Create infographics
- Producing video tutorials for your affiliate products
- Record podcasts that discuss interesting topics
- Or even create memes! As long as your audience finds value in your chosen medium, you’re good to go.
Some resources and tools to help you with Content Marketing,
- 10 Content Marketing Tips to help you create an effective strategy in 2020
- Content for Affiliate Marketing: It is not as difficult as you think
- Visme Review: Free Infographic Creator and Presentation Maker
- How to convert your blog posts into videos with Content Samurai?
Establish a Good Social Media Presence
Social media Marketing can be a valuable marketing platform, but it would mostly depend on the nature of your business.
In any case, many of your target audience will own at least one social media account, so it’s worth studying how you can exploit various platforms to get potential leads to engage with you.
For example, if you are promoting Fashion accessories online, many people would appreciate your posts on Facebook and Instagram because these platforms are mostly visual.
If you are promoting a digital marketing service, then a blog, Facebook, and Twitter are great avenues to post your new content.
Again, the key is to know who your audience is so that you’ll know exactly where to find most of them online.
To help you out with Social Media Marketing,
- 10 Free Facebook Marketing Tools for your Social Media Campaigns
- 15 Social Media Video Marketing Tips for Beginners
- How to use Instagram Stories – a Beginners Guide
- How to get more followers on Instagram – The Complete Guide
Educate your Audience through Email Marketing
You may think that email marketing is a thing of the past, but it’s one of the most effective channels to get leads. Most people will have an email address because it’s the most basic way that they can be contacted online.
Additionally, they will typically use that email address to create accounts on various websites.
When people find your website content interesting, one of the best ways to keep them in the loop is by letting them sign up for an email newsletter. With emails, it is easy to add a personal touch to your news, updates, and offerings.
As an affiliate marketer, your primary role is to educate your audience with an email newsletter. By offering more valuable content through emails, you can trust with your audience. And eventually, you can share an offer which they can avoid. In this way, you can generate more affiliate sales with email marketing.
You can become further productive by using and auto-responders and email series. They tend to convert well.
If you are looking for a free Email Automation to get started, we will recommend SendInBlue. It is the same Email Marketing Tool that ORH is using.
Consider User Experience
If you want your visitors to stay longer on your website and eventually buy the products you promote, you have to consider their user experience (UX).
To get leads, you’ll need a website that is pleasing to the eyes and easy to navigate. More often than not, it’s all about simplicity and accessibility.
When people find it easy to find the information within your website, you are more likely to end up with the products you recommend.
On the other hand, if they end up feeling frustrated, they’d probably exit your website. Even if they were initially very willing to purchase your offerings, they’d likely leave your website if the buying process is too complicated.
This is also why many businesses employ A/B split testings on their website. An A/B test determines which website layout or elements generate more conversions.
For example, Version A has a blue background for the header, while version B has a green background. The web developers will play around these versions until they’re able to collect data that confirms which of the two versions is more effective.
Offer Occasional Discounts
Your loyal subscribers would surely be convinced to stay with you when you occasionally offer sales and discounts.
One way of getting them to buy using your link is to offer discounts that are exclusive to new customers. If you create an offer that is tempting enough––while being within the realms of practicality––you’d be able to convince even those who weren’t interested at first.
Of course, most of these new customers aren’t going to find your discounts on their own. That’s where your social media and content marketing campaign should be on full blast. If more people can discover your seasonal sales, promo codes, and newbie discounts, you’re bound to have a lot of repeat customers if these strategies become successful.
Host Webinars or Live Feeds
Webinars are the online versions of company events and conferences. It’s all about
- Choosing a topic that will garner interest
- Getting a speaker––or a set of speakers––that can competently talk about the topic
- And then getting the conversation rolling.
This may sound like a typical podcast, but it’s not. This is because:
- Webinars require your customers to sign up for it. Depending on your setup with the speakers, webinars can be free, or it can come with a fee.
- Webinars are live, while podcasts are pre-recorded.
You will have to choose speakers that are well-known in your niche for your webinars. So that both of you are bound to benefit from this gig.
This can help your audience see that your website belongs to the trusted authorities of your niche.
Connect through Live Chat
Live Chat has become a popular method for generating new leads in recent times. The purpose of live Chat is not to push customers to buy something but to help them fix their problems.
Even though you are only an affiliate marketer and not a seller or a service provider, using features like Live Chat and Whatsapp chat can help you connect with your audience.
By connecting with your audience and helping them resolve any issues, you can build trust and eventually convert them to leads.
You can even go one step ahead and collect your Leads phone numbers as well. If you are visitors are aware that someone is available to solve your queries, they will eventually consider buying products you offer them.
Go for Pay-Per-Click Advertising (PPC)
PPC ads are placed on the top results of a Google search. They look just like any other search result, but the word “Ad” is placed before the link.
These are created using Google Adwords (now called Google Ads). When a user clicks your ad, they are directed to your chosen landing page. Google then gets paid for every user that clicks.
If you currently don’t have the time to optimize your content, such that you can rank organically on the search results, PPC ads can be a healthy option––if you have the budget, of course.
Some resources for better understanding of this paid marketing,
- SEO vs. SEM: What you need to bring a Loyal Customer?
- How to choose between SEO and PPC for better ROIs? (Infographic Guide)
Conclusion: Quality Attracts the Right Leads
Affiliate marketing and other online businesses need to get the right leads to thriving in a competitive field. This can be done by consistently creating the best possible content and establishing fruitful relationships with their audience.
By employing the strategies discussed above, you are bound to see a boost in your sales over time.
Note: This article on How to get more leads from your website is crafted by Sam Brooks. If you wish to contribute any useful guide, then check our Guest Blogging Guidelines.