Online Marketing has taken different forms over the year. One among them is the memes. We come across memes every day in social media. We have used them for sharing the fun. But, if done right, it can be your winning online marketing campaign.
Have any companies succeeded by using memes for marketing?
Yes, there are.
And today, we will also look at how to create memes online in this Filmora Meme Maker Review.
Note: This is a sponsored Post. I received $25 for this post. However, the content of this review is completely based on my opinion. If you have a product/service to be reviewed, then check my advertising options. Maybe the next review can be yours!
Table of Contents
- What is a meme?
- Why marketers choose Meme Marketing?
- Popular Brands using Memes:
- What are the rules for creating a meme?
- How to win Online Marketing with Memes Easily?
- How to create a meme online?
- How to create Video/Gif meme?
- Wrapping Up with Ratings:
What is a meme?
The word meme was first coined by Richard Dawkins in his book, ‘The Selfish Gene’ in 1976. The Meme is a shortened term of Greek mimesis, meaning, ‘imitated thing’.
The majority of memes that we come across today are imitating someone for their actions. Memes have evolved as the face of communication and now they are a popular way to get updated with the changes in this fluctuating world.
Why marketers choose Meme Marketing?
Here is a screenshot of the Google Trends for the word ‘memes’. It has risen all over from 2011 and still finds a steady place in digital marketing.
A research made by Global Social Media reveals that around 3.196 Billion users are active on social media.
The one who captivates this opportunity can only stay in this digital marketing for a longer period.
Popular Brands using Memes:
As I mentioned already there are brands who succeeded in using memes for their marketing. Here are some popular brands who have already started using memes as part of their digital marketing strategy.
Virgin Media uses the ‘Success Kid’ memes for promoting their HD channels at no extra cost.
And here is a meme from Big Bazaar promoting Bachat Run Game.
What are the rules for creating a meme?
Do we any rules for this?
A meme just created for fun need not follow anything. But, a marketing campaign should follow some basic principles. Else it will backfire your own marketing efforts.
1) Make sure your meme is relatable:
It is impossible to create a meme that is completely understandable by everyone. So, it is better that you know your target audience well. And create memes that could be related by your targeted audience.
2) Your Timing is important:
It is of no use sharing an outdated meme. Only trendy memes get shared a lot. And the rest is of no use. So, keep your timing right while sharing memes.
3) Add some Humor to it:
Humor is the reason why people share memes. If your meme is boring, your target audience is not going to share it. So, don’t forget to add some Humor to it.
How to win Online Marketing with Memes Easily?
Here is an Infographic from Filmora Wondershare that brings you the essential elements for creating successful online marketing with memes.
To embed the Infographic in your website, use the following code:
<a href="https://blogheist.com/reviews/filmora-meme-maker-review"><img src="https://317991-1298377-raikfcquaxqncofqfm.stackpathdns.com/wp-content/wpmowebp/wp-content/uploads/2018/10/Infographic-How-to-win-Online-Marketing-with-Memes-Easily.webp"></img></a> Infographic Source: <a href="https://filmora.wondershare.com/infographic/how-to-win-meme-marketing.html">Filmora Wondershare</a>
How to create a meme online?
With the rules for creating successful meme marketing laid, now we will try out a free tool that would allow us to create memes online.
Today, we will see how to create memes with Filmora’s Free Online Meme Maker. So, here are the simple steps that you need to follow to create a meme with this tool.
First, visit the Filmora Online Meme Maker.
Now, you will have to upload your content to this tool. This free tool can create memes with videos, gifs, and images. You can either, drag and drop your file from your device. If you have your file in any online cloud storage device, just enter the URL and then click upload.
First, let’s see how to create an image meme and then we will look at gif memes.
After uploading the image here, Filmora will ask you if you want to crop the image.
Crop the image as per your requirements and then click Ok. Now, you would have been brought to the Meme Maker Editor Screen.
The left bar allows you to add text to the image and customize it.
The right side is your working area, whether your meme appears.
The left bar consists of three sections. The first one is ‘Enter Your Text’. You can switch between ‘Text Inside’ and ‘Text Outside’. And you can add ‘Top Text’ and ‘Bottom Text’.
Next is the ‘Text Options’. Here you can choose your Font, change Font Decorations, change Font Alignment and finally choose the Font Color.
And the last thing you need to do is to choose the File type. You can either choose it as JPG or PNG and then click ‘Create’.
Once, you click the button, you will be brought to the Export Page.
Here, click the ‘Download’ Button to download your meme.
Hurray! You have created a meme.
Here is the image that I created for this tutorial.
How to create Video/Gif meme?
Earlier, we saw how to create an image meme. Now, we will also try creating a video/gif meme. This is pretty much similar to the previous one. First, upload the video to the meme maker.
Just wait a while for the video to get uploaded.
Once the video has been uploaded, you will have to crop the video.
Now, you will be brought to the Editor Screen. Just add the text and do the formatting as we did for the image meme.
And finally, while choosing File Type, make sure that it is in GIF format. And then click ‘Create‘
Now, your GIF meme is ready to be downloaded. Just click the ‘Download‘ Button.
And here is the GIF meme that I created for this tutorial.
Wrapping Up with Ratings: