Why do you need eBooks for Lead Generation?
We live in tricky times. This is the age of the Internet. Everyone, who has something to sell, is present on the web and trying to lure customers. Lead generation rules the day, as we speak.
Companies with big budgets have senior-level executives flying to conferences discussing ways of adding more people to their clientele. Others hire professional internet marketers who claim that they can generate numerous leads through e-mails and pop-ups.
However, among these millions of sellers, there are few whose main objective is simply to provide value for money to their customers. They think that this will not only help them retain existing customers but also bring more into the fold.
A smart marketer knows that customers have become shrewd. They are not lured by general messages sent through e-mails. Pop-ups only serve to irritate them. The customer of today prefers businesses that offer value for money.
The question is how can a business let its customers know what it has to offer, and whether it will be worth their money?
Table of Contents
- Ebooks for Lead Generation:
- What is an eBook?
- 13 Reasons to use eBooks for Lead Generation:
- 1) A Unique Marketing Tool
- 2) Benefits of eBooks
- 3) Affordable Production
- 4) Portability
- 5) Technological advantage and aiding in the existing marketing strategy
- 6) An Immediate call-to-action
- 7) Measurement and assessment
- 8) Numerous Choices
- 9) Brand enhancement and complementing the existing brand
- 10) Boosts credibility and loyalty of your brand
- 11) Depicts professionalism
- 12) Focused approach
- 13) Precise Execution
- The Final Word
Ebooks for Lead Generation:
Most of us visit malls and supermarkets at least once a week. Almost on every trip, we see various stands here and there that offer sample products that you can try then and there.
We also come about products that are offered free if we buy another product. For example, you get a one-liter bottle of Coke if you buy a carton of Minute Maid premium orange juice. Hawkers are announcing the introduction of a new ice-cream flavor.
If we dig a little deeper, we will come to understand that all the above are marketing techniques that lure customers towards a certain product by offering a taste of it for free, or at a discounted price.
What these companies are exactly doing is offering their prospective customers a tiny taste of their product – or value – to prove to them that they have a worthwhile product.
It doesn’t matter whether you are in the business of providing goods or services, you can apply the above technique with the help of specifically targeted content through an eBook.
The eBook will serve as a sample of your products/services.
What is an eBook?
An eBook is typically a long piece of content that explains a specific topic in detail. An eBook can be viewed digitally on a computer, smartphone or any other hand device like a tablet. It is available in the form of PDF books and/or slides. You can also find eBooks available in the form of apps.
As clear from its name, an eBook follows the structure of a typical book. However, its span is rather short. But its content is rendered more appealing through digital images. It also contains diagrams and graphs wherever they are needed. An eBook is designed in such a way that it allows a reader to absorb and retain a lot of important content.
An eBook can be created with the help of a free eBook creator trial available over the Internet.
13 Reasons to use eBooks for Lead Generation:
We have found out 13 reasons why you need to use eBooks for Lead Generation. Let’s get started.
1) A Unique Marketing Tool
An eBook is a great tool for marketing your products simply because it does not look or feel like a marketing tool. They provide knowledge and details about your product and explain ways in which a customer can benefit from them.
An eBook may also contain reviews by industry experts who complement your product/service and let it be known what they think about it. Businesses would also include testimonials from previous customers that serve as proof of their claims.
In short, an eBook is a complete package that lets a prospective customer know each and everything about your product, and how it has served a lot of people.
2) Benefits of eBooks
A business has complete control over the content within an eBook. It can set the tone of the book, and dictate what should be passed on to the reader through this medium.
These days, a consumer is bombarded from every side with ads and advertisements trying to sell him one thing or the other. People have become wary of these messages and try to steer clear of them as much as they can. Consequently, traditional e-marketing techniques are generating fewer leads and offering a lesser return on investment.
However, an ebook is a complete opposite. It is subtle, concise, and to-the-point.
3) Affordable Production
An ebook is very much affordable. It costs less than a full-page ad in a weekend newspaper. What you only need to produce a great ebook is a good writer with knowledge of your product/service, and the ability to write enticing content about it. You also need a designer who will create the book’s cover, and design its layout.
There is no need for an e-Book to span hundreds of pages. Twenty-five to fifty pages will suffice. A lengthy book is less effective than a short and concise book.
One of the main reasons for the rise of ebooks is that they are portable. Rather than a bulky hardcover book that carries a lot of weight, an ebook can simply be stored in your smartphone or any other hand-held device.
It allows the reader to save a lot of physical space as well as inconvenience. From a business point of view, it carries a lot of advantages.
A prospective customer can save and read more than one ebook produced by your business. He/she can open it anywhere, anytime when he/she gets the time and opportunity.
The interactive content within the ebook can be opened on the same device on which the book is stored. This can be done by simply clicking the link provided within the ebook.
A prospective customer can immediately come to your landing page with the help of the same device.
5) Technological advantage and aiding in the existing marketing strategy
An ebook offers a technological advantage over other forms of marketing medium. A business may already have a working marketing strategy in place. Producing an ebook does not mean that the business would be required to do away with the existing marketing strategy.
Rather, an ebook can be used in conjunction with the existing strategy whether it involves blogs or e-mail lists.
An ebook will complement your existing marketing tools. They will offer an appropriate content tool to help market your products by building upon the information already shared with your customers through blogs and emails.
An ebook can also serve as a case study involving your particular product/service.
Your ebook can serve this purpose in a better manner if you can feature it in your existing blogs, articles, and emails.
6) An Immediate call-to-action
One of the most beneficial technological advantages of an ebook is that it offers the customers the simplest and easy way of action: by clicking.
A coupon or a draw provided at the end of an ebook will draw in prospective customers when they click on the link to retrieve the coupon/offer.
The click will take them directly towards your website where they can not only see all your products but also get to know if you are offering any discounts or promotions. There is no need for your customers to remember your website’s address.
7) Measurement and assessment
There is no way of knowing how much impact your advertisement in a newspaper has affected your gross sales. But the opposite is true for digital marketing with ebooks.
The links provided within your ebook will allow you to measure the level of their success, and how many clients they have succeeded in bringing towards your website.
You can also easily calculate your return on investment by analyzing your sales data.
8) Numerous Choices
What do you think is the worst thing about a print advertisement? It is static! No matter how colorful and presentable an advertisement in a newspaper or magazine is, it is still static. An ebook is completely the opposite. You may include links to audio files, videos, graphs and diagrams increasing the appeal of the book.
You can also update your ebook periodically or whenever there is a need. An ebook can never get stale like its traditional counterparts.
9) Brand enhancement and complementing the existing brand
An ebook will be of little use if its readers are unable to connect all the good stuff within the book with your specific brand.
Every page of the book must contain a picture of your company’s brand. You can further enhance your brand’s image with the help of your ebook by:
Suppose you have a brand that is already widely known by the genre public. It is also a widely respected brand that has been operating for the last many years.
You can use these existing logos to create an association between the new products offered within your ebook and another brand that is already trusted.
You may consult the designer to incorporate existing brand logos in your ebook so that they can evoke positive feeing within the readership.
10) Boosts credibility and loyalty of your brand
If your business is a new one and does not have a long list of followers as yet, proving yourself can be very challenging. It takes time and effort to attract new buyers and grow your customer base by attracting the right customer towards your product/service.
However, when your reader gets the right kind of beneficial knowledge through your ebook, it boosts the credibility of your brand. People start believing that you are the person who would provide them with the best working knowledge about a specific product.
In the US, more people are inclined to work with reliable companies and hold a solid reputation. Another important point is that you need to have loyal readers if you want them to become your customers. But, you need to grab the attention of your readers before they are compelled to read through your ebook.
This objective can be achieved by providing them with valuable information that catches their attention instantly. If you have quality content within your ebook, this will not only boost your readership, it will also get you some loyal customers in the long run.
11) Depicts professionalism
One of the many ways of telling your customers that you and your company mean business is through a professionally rendered ebook.
The format of the ebook, plus its writing style, layout, and editing – everything should convey to the readers they are dealing with professionals.
This will serve as a showcase for your business. A reader will know from the book that you are a thorough professional who takes his work seriously. This always sends a good impression.
12) Focused approach
The ebooks are written with a specific target audience in mind. The purpose is to convey your message to a niche that would be able to directly reap the benefits of your product/service.
A lot of thought is put into the ebook production process with great focus on the audience. New ways are determined through which your business can make a long-lasting connection with the customers. This is a highly focused approach.
The best thing about this kind of approach is that it lets you get into the shoes of the customer. You can think like him, and also predict his buying behavior.
You put a lot of research into creating the ebook with the help of data that you have collected about your niche customers. In the long run, this focused approach benefits your business in generating leads and increasing sales.
13) Precise Execution
An ebook contains media from several sources like videos, print, seminars, and webinars, etc.
The outlay of the ebook is such that it never lets the reader get bored. The language of a great ebook, plus the placement of different objects within the text is carried out with ultimate precision.
This serves two purposes: first, the reader gets to know about your product/service through a string of sources, and second, he/she gets to know that your business can produce things with precisions.
The Final Word
Blog posts are still relevant despite Google making the switch towards mobile indexing. However, blog posts and internet articles cannot deal with products/services that are a little bit complex in nature.
Such products/services require lengthy content that could explain the mechanics, workings, and benefits of your product in a precise way.
An ebook with around 1,500 to 2,500 words carries the most value in terms of beneficial content. Consequently, it offers more conversions. Producing an ebook to market your products allows you to present your authority over the topic. You also have unlimited data available from which you can draw, and mold your content for the ebook.
In short, an ebook offers premium specific content which is the need of every business. It can be used for generating leads while simultaneously establishing credibility with your niche customer base.
An ebook can also be used in conjunction with your existing marketing tools allowing you to become the leader in your chosen business segment.
So, get started with eBooks to start generating leads for your Business.
Note: This guide on EBooks for Lead Generation is contributed by Mathew Jade. If you have any interesting articles to contribute, then check our Guest Blogging Guidelines.