Would you like to create a logo for your WordPress blog? A lot of our website visitors got asked about this. And in this article, we will be sharing some informative content with you!
Regardless of their functions, all websites have one similar reason — digitize content and promote brands online. One of the most common ways to market your brand is to create a logo.
If you don’t have one yet, we’re here to help.
In this article, we will discuss what considers a logo and how it can benefit your website and overall brand. Additionally, we will also provide several examples of great logos and how to create one for your WordPress site.
Table of Contents
- What Is a Logo?
- Types of Logos
- 3 Examples of Great Logos
- How To Create a Logo For Your WordPress Blog?
- Factors You Need To Consider
- How to Upload Your Logo to Your WordPress Website
What Is a Logo?
Contrary to popular belief, the use of logos isn’t exclusive to business owners only. Individuals with personal brands like bloggers and freelancers can get the same benefits from displaying one on their websites.
As logo makers are getting more and more accessible, anyone can now create their logo without needing graphic design skills. Zyro Logo Maker, for example, can help you design a professional-looking logo in a matter of minutes. What’s more, you don’t have to pay a penny to use it.
Still not convinced?
The following are the benefits of having a logo.
Your logo is the first thing that people will notice about your brand. That’s because the human brain processes image 60,000 times faster than words. By having a well-designed logo on your home page, you get to instill your brand in their mind.
Additionally, a logo helps you build brand recognition. Brand awareness can result in more exposure and higher conversion rates.
Compared to other marketing methods, owning a logo is the most cost-effective way to do promotion. The more comfortable people can recognize your brand, the more likely they will choose yours over your competitors.
Having a logo indirectly represents your commitment to delivering your brand promises within the industry. It helps develop a professional and trustworthy image that potential customers can rely on.
It’s not an exaggeration to say that your brand’s success starts with excellent logo design.
Brand Presence and Reachability
A logo has an essential part in your branding strategy. Not only does it showcase your brand identity, but it also has excellent reachability for cross-platform promotion.
Tone of Voice
Your logo is the perfect branding tool to project the personality of your brand. For instance, logos with unique and abstract designs represent originality, boldness, and innovation.
Meanwhile, logos with clean fonts signal professionalism and elegance. In short, you get to decide how your audience perceives your brand with one.
Establishing the brand’s tone of voice also helps appeal to your target customers. By segmenting your audience, it’s easier to deliver on-point content and sell products that align with their tastes and preferences.
Besides being part of your branding, a logo also serves as a quality stamp for the products you sell.
As your brand delivers high-quality services and grows in popularity, customers may support you out of pride. When you’ve reached that point, you get to stand out from the competition even without relying on catchy marketing slogans.
Need proof? Take a look at how many knockoff brands try to duplicate household brand logos like McDonald’s, Coca-cola, and Gucci to gain traction on the same market.
To maintain the reputation of your brand, you have to stay consistent across all channels. Your logo has an integral part in ensuring this. It serves as the style baseline for your online presence on various platforms. Plus, it helps distinguish your brand from competitors with similar niche.
Types of Logos
Nine types of logos circulate today’s business industry. See if you can recognize them all.
Brand marks — also known as pictorial marks — are logos that comprise of visual images or symbols. This type of logo generally represents certain brand elements or relates to its name.
Examples of brands sporting pictorial marks include Apple, Twitter, and The Rolling Stones.
Abstract logos are conceptual logos that aims to invoke a specific feeling but offers no literal interpretation that directly connects to a brand.
They’re generally simple and straightforward in terms of design and color palette. Due to their unique shapes, they tend to be memorable and ideal for building brand awareness.
Household brands like Airbnb, Microsoft, and Pepsi use this type of logo.
Logotypes or wordmarks comprise brand names presented in a unique typeface. One of their strongest traits is versatility — they’re easily transferable to various platforms and mediums.
Uber, Facebook, Subway, and Blizzard Entertainment are few among many companies that use logotypes to support their branding.
Letter marks are typography-based logos that comprise the brand name’s initials. Brands with long names tend to use this type of logo to make themselves more memorable and easily identifiable.
Several popular brands with a letter mark as their logo include CNN, BBC, and IBM.
Letterforms are similar to letter marks. However, they only consist of a letter designed in a unique typeface. The main advantage of letterforms is scalability. Thus, you can display them across all platforms in a consistent manner.
WordPress, McDonald’s, and Yahoo use letterforms as their logo.
Emblem logos are classical logos that resemble a crest or a badge. These logos exude traditionalism, professionalism, and order. Thus, this type of logo is a popular choice for schools, organizations, and sports leagues.
Famous brand examples with emblem logos include Starbucks, The Harley Davidson, and NFL.
This type of logo focuses on a specific character that represents the brand’s value or relates to its origin story. The role may come in the form of a human, an animal, or an object.
Besides being highly memorable, the character can serve as the brand’s spokesperson and personify your brand. Thus, they tend to leave a lasting impression on customers.
KFC, Cheetos, and M&M’s are few among many household mascots that grow in popularity alongside the brand they represent.
In many cases, brands may combine image and typography-based logotypes to create a hybrid logo. Both elements may further reinforce your branding, creating a catchy logo that’s not only easy to remember but also great for promotional materials.
Examples of brands with combination marks include Amazon, Nike, and Taco Bell.
Dynamic logos are a relatively new type of logo that is adaptive based on a particular context. The elements within may change depending on the platform the logo appears on. If you want to keep your brand interesting, consider using a dynamic logo to support it.
Nickelodeon, Google, Disney, and Cartoon Network present excellent examples of dynamic logos that may inspire you.
3 Examples of Great Logos
Regardless of the complexity of a logo, it still takes time and effort to come up with a great one. If you need inspiration, take a look at these three logos and what characteristics make them worth taking note of.
Google’s default logo has undergone several alterations in the past. The company designed its logotype with shadow overlay beneath the name, creating a 3D effect.
The logotype adopted a new typeface and omitted the overlay effect in 2015. Google makes sure the modification is minimal, so the logo remains identifiable.
Despite making a name for its logo, Google continues to modify its design during monumental events.
Google Doodles pay tribute to holidays, famous people’s anniversaries, and historical events. They use combination marks to incorporate Google’s name with event-based doodles.
Nike successfully created an iconic logo design that’s widely popular to this day. Despite looking simple, the Swoosh logo embodies what Nike strives for — agility and speed.
The company initially incorporated both Nike’s name and the swoosh icon on the logo. The typeface underwent several modifications until Nike finally decided to omit it altogether, using only the symbol to create an abstract logo we know today.
The FedEx logo is an excellent example of a well-designed letter mark that communicates the brand’s message. The purple-and-orange logo features a hidden right-facing arrow between the letter E and X, which represents the company’s strong points — speed and accuracy.
Interestingly, the company alters the color of the “Ex” part according to the division they represent. Only two things remain the same — the purple color representing its Purple Promise and the arrow.
How To Create a Logo For Your WordPress Blog?
Looking at beautifully-designed logos may prompt you to think that only graphic designers can develop one. We beg to differ.
The aforementioned Zyro Logo Maker provides tons of features and templates to ease the logo creation process. Not only that, but Zyro also offers a full branding kit that turns your logo into a powerful marketing tool.
Here’s how to create a WordPress logo for free with Zyro:
- Navigate to the Zyro Logo Maker webpage, select Create Your Logo.
- Choose the Layout option to set the logo’s format, then drag-and-drop the shape you want to use into the logo template.
- Modify the logotype at will by changing the text. Feel free to add a tagline to the appointed textbox as well.
- Click Download to retrieve the PNG file.
A good logo is a product of a well-thought design process.
Factors You Need To Consider
There are several factors you need to consider when creating a logo. In this section, we will be describing that.
As part of your branding, your logo must appeal to the right target audience. You’d want to make sure that the logo’s color palette, shape, and message align with their preferences. Choosing the wrong combination can lead to missed marketing opportunities and, consequently, a low conversion rate.
Brands that target female audiences tend to use elegant typefaces and soft color schemes on their logos. Meanwhile, brands with male audiences generally incorporate bold-stroked font style and masculine colors like black, blue, and brown to create logos with a strong presence.
Thus, it’s best to identify your target market first before designing your brand logo.
While it’s essential to have a logo that appeals to your target market, you must consider its relevance to your brand as well. After all, your logo will represent your brand on most, if not all, platforms. Thus, having a well-designed logo won’t do you any good unless it reflects your brand and what it stands for.
Picking the right color scheme is a great way to start. As you may already know, each color has a different meaning in the web design world. Bright colors like orange and yellow represent fun and optimism. Meanwhile, neutral colors like black, grey, and white symbolize elegance and professionalism.
By choosing the right color scheme, you get to decide how potential customers perceive your brand.
If you want to create a typography-based logo, make sure to consider the text’s readability. While there are plenty of beautiful typefaces, not all of them are easy to read. The last thing you want is for people not to be able to identify your brand name.
That being said, it’s best to go with a clean and scannable typeface. The shorter time it takes for people to read it, the better.
Uniqueness is the key factor that differentiates your brand from other competitors. Having a unique logo can make you stand out from the competition and leave an impression on potential customers. The more unique it is, the more relaxed people will remember it at first glance.
Despite so, striving to be unique doesn’t necessarily mean staying away from normality. Once again, the previous factors also contribute to creating a great logo. You can conduct a market research first and see what type of logo your competitors use to make their stance on the market.
How to Upload Your Logo to Your WordPress Website
Uploading your newly created logo to your WordPress site is a relatively simple process. Note that how you upload your logo may vary depending on the theme you choose.
The following is the step-by-step guide to uploading a logo on most WordPress themes.
- Navigate to the Appearance -> Header section from your WordPress dashboard.
- Find the option that enables you to upload an image file. Click Choose File to do so. Some themes may give a size recommendation. You can either keep the logo’s original dimensions or crop it.
- To replace the filler text with your logo, uncheck the Show header text with your image option. Select Save Changes once you’re done.
However, this would be totally according to your current theme. If your theme has a theme panel, you will be able to configure the logo from there.
Due to its small size, your logo might not have a grand presence on your WordPress website. Despite so, its existence is pivotal to the success of your brand. With a catchy and memorable logo, you get to improve your brand awareness and accelerate its growth.
So this is how you can create a logo for your WordPress blog and upload it. We hope you found this article helpful and enjoyed the read. If you did, please consider sharing this article with your friends and fellow bloggers on social media. You can check our WordPress section for more posts.
Note: This article on How To Create a Logo for Your WordPress blog is got contributed by Simon Dwight Keller. You too have an exciting guide/ topic to cover, feel free to check out our guest blogging guidelines!