Would you like to increase your Traffic with Content Creation Ideas?
The axiom ‘Content is King of a Blog or Website’ holds true. Indeed, nobody can perform digital marketing processes on any blog or website unless it has content.
Furthermore, posting mere content is useless, even if you deploy the best digital marketing skills.
Then how to create the right content for your website?
This is a grey area for most digital marketers.
Therefore, here’re the best content creation tips to get traffic and conversions.
Update: This guide was originally published on 27 Sep 2019 and was last updated on 12 November 2020 with the latest tips.
Table of Contents
Best Content Creation Tips
Before proceeding further, it’s important to understand that content really matters. Not only the facts you present but the interest you generate among readers.
The trick here is to present content that will capture the audience and wean them gradually to your website or blog.
And here’s how you can achieve these objectives.
1) Define a Goal
The first content creation idea to get traffic and conversions is to define your own goal.
That means, identifying which topic is best for creating interesting content. Usually, the goal sets the theme for your content and website.
Unless you have well-defined goals, any content you create on your website will not generate traffic as well as convert to a dedicated follower/customer.
Therefore, you should focus on a single goal for content creation and adhere to it steadfastly.
2) Research Target Audience
The target audience is yet another important element you need to consider to get more traffic and conversions.
Unless you identify the target audience and what they prefer, it can prove impossible to create content.
At best, you’ll end up creating content that would try to cater to all people and yet, end up without fetching the traffic and conversions you’re looking for.
Furthermore, it’s not sufficient to simply identify your target audience. You also need to know their preferences, demographics, economic status, and other important parameters.
Image Credits: Esri
For example, creating content that deals with large investments and fancy items aren’t going to attract a common person. At the same time, content that shows people how to get free shopping vouchers wouldn’t appeal to the affluent.
To create excellent content, it’s also essential to understand the various habits of people whom you’ll target.
This helps to create content that has a general appeal to a specific group of people and gets traffic and conversions.
3) Identify Best Content Channels
For the best content creation, I would suggest only two channels.
One is presenting content in the form of news and press releases.
The other is by presenting it through blogging & making money with it.
Both these channels can be further promoted through various digital marketing processes including social media marketing and video marketing.
You can open a website that presents news and press releases but in a unique manner. This helps get better rankings on Google.
The second is a blog, where you can write informally and create interesting content that attracts large audiences which translates as conversions.
If you’re going to do affiliate marketing, think of reviews on blogs and websites.
They have a magical effect on attracting traffic and conversions as customers.
4) Research & Create Quality Content
The main drawback I usually notice among most content creators is their apathy towards research and facts.
As a content creator, it’s important to understand what you’re creating for the public. Therefore, unless adequate research goes into content, it can sound fake or propaganda.
And that’s something you need to avoid like the plague.
Research also is an art. You cannot simply visit a few blogs or other websites that carry dubious, unverifiable content and use details you find.
Often, these details can be outdated or even incorrect. Worse, you might infringe someone’s copyrights and land in a legal mess.
Instead, research from highly reliable websites such as news media, university researches, government websites, content from banks, and other financial institutions as well as reputed companies, among others.
5) Identify Problems & Their Solutions
Obviously, no content will be free of problems.
You might create content on ways to make money. But some might prove near impossible for a person that doesn’t have adequate resources to embark on the venture, even though they desperately need cash.
Therefore, it’s imperative to identify what problems a reader or follower can face when projecting an idea about something.
The best way to do so is to think like the reader.
Because when you place yourself in the shoes of your audience, creating content becomes easier.
People are able to relate their problems with your content. And this identification with people helps generate traffic, leads, and conversions.
At the same time, provide various solutions to these problems a reader might encounter.
When you provide such solutions, there’re extremely high chances of attracting traffic and conversions.
6) Create a Content Calendar
The beauty of running a blog/website on WordPress is that you can create content calendars.
This means you can decide beforehand what goes online on a website or blog.
The process allows you to create superior quality content well before the upload date and perform offline SEO and other processes.
Furthermore, a content calendar also enables you to decide well in advance on the nature and type of content you’ll need during the coming months.
Meaning, you can have excellent content ready to go online just before a festival or special event.
7) Identify & Create Content for Social Media Channels
Your content should ideally be suited for social media channels as well.
Because social media allows you to promote content like no other resource.
When you promote content through social media, you’ll generate better interest.
However, you need to customize content for social media posts as well.
Nowadays, social media channels are no longer limited to Facebook. They also cover Instagram, Snapchat, Pinterest, YouTube, and many other channels.
In fact, social media serves as an effective tool to promote content and get very high traffic and conversions.
This is evident from the fact that even the largest corporations customize content for social media channels.
8) Content should be SEO Optimized
Optimizing WordPress content for SEO is fairly simple. You’ll require proper keywords, phrases, and their various permutations and combinations.
That’s because a website or blog usually caters to a much larger audience than you can ever imagine.
When you do SEO optimization on your content, you’re actually helping a reader find you rather quickly.
There’re lots of resources that will show you how to score highest on the Flesch English readability test.
When your content scores high on this test, you’re directly helping SEO. By using proper meta-phrases and keywords, you’ll be optimizing content for every SEO process.
WordPress has resources that allow you to check your content’s Felsch English readability score and other elements.
Image Source: Wikipedia
And also amend the content where necessary to help SEO optimization.
In Conclusion
These simple and best content creation tips to get traffic and conversions are useful for all- bloggers, affiliate marketers as well as companies.
Note: This Guide on the Best Content Creation Tips was contributed by Mitali Roy. If you have interesting content to contribute to my site, then check out the Guest Blogging Guidelines.
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