13 Best Instagram Tools to Boost Your Business (Updated)
Are you looking for the best Instagram tools for your business? If you are, keep reading this article!
Instagram is one of the most used social media platforms. On average, the platform sees over 2 billion monthly active users.
It is wildly popular amongst the masses because the platform emphasizes video content. The introduction of features like IGTV video and reels is a testament to that, don’t you agree?
Now, as a business owner, you must focus on using the platform’s offerings to your benefit and add Instagram tools to the marketing mix!
Why should you be using Instagram tools?
- To help your business reach its growth goals quicker
- To boost your engagement
- You can automate your posts, comment responses, direct messaging, etc
Here are some of the best tools you should know about!
Best Instagram Tools to Run a Business Smoothly
Now, look at some popular Instagram tools to run your business. They are:
- Later
- Crowdfire
- Phlanx
- Mentionlytics
- Kicksta
- Instasize
- Keyhole
- ShortStack
- Canva
- AutoHash
- Unfold
- Soldsie
- Gleam
Below, we will show you what each tool offers and why it is the best in the market.
1) Later
Later is an Instagram management tool that would schedule your page’s content. Businesses/brands or bloggers can also use it to plan and analyze content and followers.
Their reporting feature is so good that the business owner can easily track the stats that matter. Plus, if you do not have time to create content, Later can help you find trending topics. All the topics can be customized, and you can share them on your Instagram account.
Features
- Provides a visual planner to schedule the content uploading process by simply dragging and dropping posts (videos or images) along with their time.
- Provides hashtag insights to tell you which one rakes in the most engagement and even takes a deep dive into the performance metrics of each hashtag.
- Provides insights into the audience (like when your followers are most likely to be active) and even gives you a rundown of your stories.
- Built-in editing software to perfect your posts on the go.
- It helps find its users by locating shareable content through URLs or tags.
Pricing
- The app offers free use for 1 profile (Out of Facebook, Twitter, or Instagram).
- Pay $8/ month for a basic plan and make 30 posts a month
- Pay $15/ month; you make 60 posts for 1 social media platform.
- Get their $25 Growth plan that allows posting 150 posts on 3 social media platforms.
- If you are running a business and work with large teams, you may want to invest in their $40 plan that allows unlimited posting across 6 platforms.
2) Crowdfire
Crowdfire is an Instagram management tool that aids in sourcing content perfect for your target audience, apart from just content management. The app automatically sets down to search for articles and images shared on social media, so you waste no time interacting with your audience. This is what sets the app apart from the others on the list.
It is perfect for people responsible for managing and running the business independently. The app has 19 million worldwide users!!
Features
- Searches targeted content that is brand/business.
- Customize posts as per different social media profiles.
- It will keep track of the mentions and comments received in 1 dashboard.
- Pre-scheduling the posts and automatically publishing them at a time of your liking.
Pricing
- You can use 3 accounts for free and schedule up to 10 posts per account.
- Pay $7.50/ month to link 5 accounts and schedule 100 posts per account
- Pay $37.48/ month for a premium plan to schedule 100 posts on 10 accounts and also get an analysis of 2 of your competitors. This plan also allows you to access 1 team member to manage content.
- Large businesses usually use their VIP plan priced at $74.98, link 25 accounts, and schedule 800 posts. Also, gain access to the analysis of 20 competitor brands/ businesses.
3) Phlanx
Phlanx is a tool that can calculate Instagram engagement and provide insights into your competitors or influencers you may want to work with. It is one of the popular tools for tracking engagement on each Instagram account.
On top of Instagram, the tool can also monitor other social media channels.
Features
- Auditing accounts of Instagram influencers to gather many real and how many non-active followers they possess.
- It can audit influencers’ accounts on TikTok, Facebook, Twitter, and YouTube.
- It manages social media campaigns and keeps track of all activities through event lists.
- The tool regularly creates a list of top influencers, so you know who could garner the most engagement.
- Its competitor tracker maintains statistics of your competitors’ accounts in a graphical format.
Pricing
You can choose from 3 plans, and all users gain unlimited access to Phlanx; these are:
- Basic- it costs $25 per month and gives only 1 user account access.
- Premium- it costs $35 per month and gives access to 3 accounts.
- Business- costs $50 per month and gives access to 8 accounts.
4) Mentionlytics
Mentionlytics, as the name suggests, is a tool that will track any mentions of your brand/ business or product on Instagram. So is it necessary to keep track of your mentions? Yes, it most definitely is so you can manage your online reputation.
Features
- Tracking the Social mentions are likely to increase your reach and engagement.
- Identifying trolls that are usually responsible for bad-mouthing brands
Locate your number 1 fan. - A sentiment analysis, meaning that they will be classifying every mention into 3 categories, namely- positive, negative, and neutral.
- Monitoring hashtags with detailed analytics.
- Commonly associated keywords with your brand.
- News and blog mention monitoring.
- Monitoring your competitors.
Pricing
- There are over 5 plans you can choose from depending on your business’s size.
- Their prices range from $49- $450.
Get Started with Mentionlytics
5) Kicksta
The tool Kicksta provides organic growth services and works on AI-powered technology. It helps brands, influencers, and businesses raise followers via automated liking. It also targets locations, accounts, and locations to boost the engagement rate organically.
Features
- Provide organic growth without using bots, fake followers, or spam.
- Live chat support is available.
- Presence of a spam filter.
- Can blacklist people.
- Helps in the organic growth of the Instagram page.
- Business account filter.
Pricing
There are 3 plans you can choose from:
- $49 per month- is the standard plan that aids in steady growth.
- $99 per month- premium package for maximum growth. With this plan, you get up to 40 targets and live chat support.
- $218 per month- the boost plan that encompasses the benefits of the premium package with a monthly growth boost.
6) Instasize
Instasize is a user-friendly photo editing tool that offers up to 130 filters for its users. In addition, you will get multiple editing options like filters, layering, formatting, vintage effects, stock photos, backgrounds, and so on.
Features
- Unparalleled filters for photo and video editing.
- Has stock photos.
- Retouching of images with a beauty tool.
- Presence of backgrounds for layering onto images.
Pricing
- You can test the app for $4.99 a month before purchasing it.
- You get vintage overlays, original filters, basic video editing, and color editing using the free version.
7) Keyhole
Keyhole is a tool for analyzing the influencers you may want to work with. This analysis is always audience-specific. It is one of the popular tools used by big brands like Netflix, Google, Amazon, BBC News, and so on.
Features
- Analyzing the reach of the influencer’s post for your campaign.
- Creates sharable reports of the impact generated by your campaign.
- Monitors real-time conversations about safeguarding your brand’s online presence.
- All the data they find is downloadable, so you don’t have to create spreadsheets.
Pricing
- You can test the tool out for free and then avail yourself of the best they offer by paying $79.99 per month.
8) ShortStack
ShortStack is a tool perfect for times you want to run and manage contests on Instagram. Instagram contests have become a popular trend as they are a fun way to interact with current audiences and raise new followers.
To start your contest using this tool, you will have to select your hashtag, create the contest, record posts, interact with posts uploaded by your followers (or anybody who has used your hashtag), and finally, choose your winner!
Features
- Simplifies the contest management, creating an eventual uploading process.
- Contests can be run without using a landing page or selecting a template for the landing page.
- All your requirements are in 1 place.
- Presence of forms that gathers customers’ information.
Pricing
You can test out their services for free at first. Then avail of their paid services by choosing any 1 of the 3 plans they offer; these are:
- Business- priced at $99/ month.
- Agency- priced at $249/ month.
- Brand- priced at $499/ month.
9) Canva
Canva is the perfect tool/ app for editing images and stories for Instagram. It is the ideal tool to add outstanding layouts to your stories and engage them.
The best part about the app is that they have a theme and festival-specific layouts created for you. In addition, you can add your touches or your brand’s logo to them to customize.
Features
- It has beginner-friendly tools for designing.
- Perfect layouts for Instagram stories.
- 1000 templates.
- Fading and transparency tool.
- Design grids and web wireframes are available.
- Images have HD quality.
- Regular image/video cropping, straightening, and enhancing tools.
- You can add your images to existing layouts available on the app.
Pricing
- Regular edits on the app are completely free.
- To unlock more layouts, you can pay $12.99/ month.
10) AutoHash
Hashtags are your key to gaining more recognition and attracting new followers, so it is vital to use the right ones! Autohash is a tool that will search for you by providing content-specific hashtags!
All you have to do is add your image to the app, and it generates the perfect hashtags for you.
Features
- Have hashtags counter.
- Can directly post on Instagram.
- It will save your most used ones.
- Generates location-specific hashtags.
Pricing
- The app is entirely free to use. However, it is only available on Google Play.
11) Unfold
This app is perfect for editing your stories and adding different layouts that aren’t usually available on Instagram. In addition, the app comes with multiple options for creating your unique story.
Plus, once you have done with the story creation, you can share it instantly on multiple social media sites like Facebook, WhatsApp, and TikTok.
Features
- Management of multiple stories at once.
- You can choose from 150+ story templates.
- Filters and effects.
- Can post directly on Instagram.
- 25 free templates.
Pricing
- You can use the 25 free templates and add up to 60 more by paying $1.99 per template.
- Pay $12.99/ month to get their pro plan.
12) Soldsie
If you are a business or brand that regularly posts about its products and wants followers to know their prices, you must use the tool to have it. It will effortlessly turn the page into a shoppable landing page.
On using it, the customers must tap on the product’s image to get the price and purchase.
Features
- Merges Shopify.
- Can build mail lists.
- Creates a viewer analysis.
- Keeps track of the traffic and conversions.
- Automatically adds links to the posts.
- Scheduling of Instagram posts.
Pricing
- The trial version for the app ends in 7 days; after that, you can use any of the 5 performance plans they offer.
- They start from $5/month and go up to $300.
13) Gleam
Gleam is a powerful Instagram giveaway tool designed to help businesses boost their online presence and engage with their audience through captivating contests and giveaways.
With its robust features and user-friendly interface, Gleam empowers businesses to run successful campaigns that drive brand awareness and customer engagement on Instagram.
Features
- Boost your Instagram presence with engaging entry actions.
- Run hassle-free campaigns with automatic validation and winner selection.
- Create visually appealing contests on your website or hosted landing pages.
- Collect user-generated content using hashtags, mentions, and manual selection.
- Participants can enter directly on Instagram through hashtags, mentions, and comments.
- Display contest entries in stylish galleries, showcasing curated UGC.
- Grow your social following on Facebook, Twitter, YouTube, and more.
- Seamlessly connect with email marketing tools and social networks.
- Additional Features: Includes fraud protection, smart notifications, and support for 25 languages.
Pricing
- Free Plan: Start running contests and giveaways for free with limited features.
- Pro Plan: Upgrade to the Pro plan for $49 per month, unlocking advanced features and removing Gleam branding.
- Business Plan: Get access to all features, priority support, and customization options for $397 per month.
- Premium Plan: Tailored solutions for large-scale businesses with $ 997 per month.
Conclusion
There are a variety of Instagram tools that you can choose from. Be sure to select your tool wisely by first understanding your goals, whether to track the results of your Instagram campaigns, gain more followers, or boost your engagement!
That should help you pick the best tool from the list in this article.
We hope you have found this article helpful and enjoyed the read. Please consider sharing this post with your friends and fellow bloggers on social media if you do. You can also check our blog archive for more related articles.
Note: This article on the Best Instagram Tools was contributed by Bhavik Soni. If you have an interesting article, head to our guest posting guidelines.
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Dev Patel says
Nowadays you can do everything manually and require various tools to do work efficiently and quickly. These tools are sure of great help. Thanks for the blog!
BlogHeist Support says
Hey Dev,
Thank you for reading our article and leaving your views!
You’re right; there are many tools available today. Using the right tools can save us a lot of time, and we hope the tools we have listed above helped improve your Instagram experience. Thanks again for your comment!
If you’ve any questions, please don’t hesitate to contact us at https://blogheist.com/contact-us/.