Why do you need to use competitor analysis tools?
The essence of performing competitor analysis is to determine the performance of your site on leading search engines as indicated by competitor analysis tools like SerpBook. The information is important because it helps to shape your approach to compete with similar websites in your industry.
Also, you can use the information to identify your strengths and weaknesses. Today, we will look into some of the best competitor analysis tools that will help you boost your traffic on the search engine.
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Best Competitor Analysis Tools:
Here are some of the most effective competitor analysis tools that you can use to analyze all competing websites in your niche and develop the most appropriate strategy.
SEMRush is undoubtedly the first Competitor Analysis Tool. It is not just an analysis tool, it is a complete digital marketing toolkit. It has got a keyword Research Tool, Traffic Analyzer, Backlink Analyzer, and many more toolkits to boost the performance of your website.
Some of the best features of SEMRush includes,
- SEMRush gives you ideas for gaining more organic traffic by analyzing your website
- Identifies new opportunities for growing your website
- You can identify any website’s traffic and engagement rate.
The tool is so powerful and so it has got some popular clients like Wix, Booking.com, Vodafone, eBay, Quora, etc
Alexa is one of the most powerful tools that you can use to analyze what your competitors are doing. The tune combines a lot of information about all websites. And then it distributes the information based on the geographical locations of the websites.
If you are running a website in America for example, then you can analyze all information about similar websites in a region by referring to the Alexa website. The tool provides detailed information about traffic and other measures based on many other metrics. The information can be useful in helping you to understand how some of the best websites in your industry are performing. By using that you develop the right strategy, and ensure that your website competes in the long term.
Searchmetrics is a valuable tool that you can use to analyze the PPC and backlinks performance of websites. PPC is an important indicator of the performance of websites because it shows the overall level of popularity of sites. A website with a high PPC measure has more visitors than that which has a low score. This is the case because advertisers tend to flock to sites where they believe that many people visit and spend a lot of time.
You can use this tool to determine how you compare with other leading websites in terms of your PPC campaigns. First, you need to determine your average PPC performance by evaluating the figures indicated by this tool. Then you can develop the right strategy to address your shortcomings and improve your PPC performance.
SpyFu is another valuable competitor analysis tool. The most important feature of this tool is that it will you to analyze the way other best sites in your industry use specific keywords to attract readers.
Keywords are important because they determine how our website matches the way the potential user was searching for information online. If a website does not make effective use of keywords, then it will not attract the right kind of traffic.
Hence, you can use this tool to determine the extent to which a website uses the right kind of keywords. And you can check whether the terms are matching what other leading websites in the industry are using.
The most important feature of this tool is that it provides you the ability to analyze how advertisements are displayed on different websites in your industry. You can find out a lot of information about the advertisements that are displayed on different websites by typing the name of the website in the tool.
And then the tool provides you with all the information that you need for an original advertisement. And also the impact that the advertisements have on the traffic of the website and other parameters. Moreover, it will help you to learn how to play specific advertisements on your website to capitalize on the kind of traffic that you want to have.
This tool is like Moat because it also shows the kind of adverts that run on different websites. However, it is slightly different from the Moat because of several features.
For example, it has a very attractive design. This makes it easy for anyone with basic knowledge of using such tools to utilize it to get a lot of information about other websites. Also, it provides more detailed information than Moat. However, it is important to go out as the choice of a tool that is used to analyze how adverts are run on different websites depends on personal preferences.
Rank Signals is a very powerful tool that you can use to evaluate how other websites are performing on social media. It provides accurate information about the extent to which the content of websites appeals to users on social media and the number of people who interact with a content on social media platforms.
The tool also shows valuable information about how a website performs better than others because of the kind of backlinks that it has. Hence, it is possible to use this tool to determine the right strategy to use. So that you can counter what other websites are doing in terms of advertising services on social media platforms.
Insights about the people who visit the website can be the most valuable information that you need to know to improve the performance of your site. Similarly, by learning about the interests of people who visit competing websites, you can develop the right strategy to counter your competition. This is one of the most powerful competitor analysis tools that you can use to gather a lot of information about the demographic characteristics of the traffic of websites.
The tool collects information about the ages and locations of the people who visit websites as well as their personal interests. Once you get the information you can determine whether the content of your website matches the interest of your visitors or not.
If the content is not in line with the interests of your visitors, then it will be easy to adjust and ensure that you meet the demands of your traffic. Similarly, the results from the tool can determine how you are performing in terms of managing your content to meet the interest of your audience against the competition.
BuiltWith provides additional information about various aspects of competitor websites. For example, it lists all information related to the kind of plugins attack used on websites. It compares the hosting plans that are used for various websites. Although this information may not be directly related to the SEO performance of websites, but important because of assorted reasons.
For example, information shows the various approaches that are used by different websites to compete. Thus, you can use the information to determine how well you are competing with other websites in terms of the hosting plans and the kind of plugins that you use for your site.
Infinigraph provides real-time information brands on social media platforms. For example, you can use this tool to find out which brand is popular in any given social media platform right now.
The tool connects about the way people on social media platforms interact with assorted brands. When using this tool, it is possible to evaluate your popularity on specific social media platforms. You can also measure how well or poorly you are performing against those of other leading sites in your industry. As it is the case with the other tools, you can use this one to develop the right strategy to counter what your competitors are doing.
Majestic is a useful tool that provides information about the performance of content and backlinks of websites. The performance of the content of websites is important because it shows how people interact with information. The more the number of people who read and react to content that is found on any given website, the more the performance of a website in terms of content.
Also, the higher the quality of backlinks that are found on any given website, better performance on leading search engines. Therefore, using Majestic can be a very powerful way of understanding your competitor’s performance in terms of content. By which you can develop the right strategy to beat fair activity.
SpyOnWeb is another very important competitor analysis tool that you can use to understand a lot of details about other websites. Basically, it will collect all publicly available information about websites. And then it presents them in an easy to understand format. Thus, you can use the website- related information to evaluate specific things that you do in terms of publishing content that is relevant to the needs of your audience and ensuring that your website is secure.
Moreover, this tool can be used to access websites. Although such information may not directly affect the way websites perform on search engines, it may still be useful. Because it can be utilized to shape a competitive strategy that you use for your website.
One of the main advantages of using this tool is that you can get all the data about websites by simply typing their names on it. The tool uses complex search methods to find all information about competitors websites and provides to you.
Information that the tool provides about websites may include how people react when they visit the website, the way the site ranks in leading searches, and the extent to which the content of the site appeals to the needs of the visitors.
These details are important because they form a basic strategy of competing with other websites online. Also, because the details keep on changing, you need to use the tool continuously. So that you can get accurate information about the websites that you are interested in monitoring.
SimilarWeb offers digital market intelligence information for your website. The basic feature of this tool is that it collects all the information and important performance metrics of websites.
The information may include several people who are visiting a website at any given time, the number of repeat visitors that the website is receiving any day, the extent to which people interact with the content of the website on social media, and many other valuable information that are critical for developing a competitive strategy.
Ontolo is the perfect competitor analysis tool that you can use to find out a lot of information about the kind of backlinks that other websites use. In SEO practice, equality of backlinks determines the performance of websites.
If a website has many backlinks which are of inferior quality, it may not rank very well in organic searches. On the contrary, if it has perfect backlinks which lead or arise from authoritative sites, it tends to rank very well in search engines. It is the duty of website owners to identify potential authors and build good backlinks. It is important to note that this process may not succeed all the time.
Hence, you can take advantage of the way other websites build backlinks to identify opportunities and develop you are backlinks in a better way. In other words, the data that this tool provides is very critical in helping you to outperform your competitors in the search results.
Brand24 has been made to provide a lot of information about the marketing efforts of websites. Given the competitive nature of internet marketing, develop a strategic position and market their websites. Brand24 helps you understand how other websites are marketing their services and helps you to identify the mistakes that you are making in your marketing strategy.
Moreover, this tool provides elegant details that can be used to identify the mistakes that many other websites are doing in marketing their services. If you would like to understand how your website is performing on social media services in terms of engagement with a general audience, using Brand24 may be the perfect starting point.
Siteliner offers technical on-page SEO information about websites. The information may be related to the number of broken links that are found on the website. The percentage of broken links that are found on any given website is a special indicator of the level of quality of the website. A site that has many broken links tends to perform poorly that the one which has very few broken ones.
This tool also provides information about the loading speed of pages. If a website takes a very long time to load, it might lose its ranking search engines because users tend to bounce off the pages. On the contrary, if a site loads within a very short time, it performs well. Because many people get the information that they need without wasting a lot of time. Therefore, the page load times of a website is an important indicator of the overall performance of the site.
Thus this tool helps you to compete with other websites, in terms of the number of broken links and the speed at which it loads.
KWFinder by Mangools
KWFinder is an affordable and powerful SEO tool developed by Mangools that has become one of the most popular tools on the market. It was recently updated and now it’s fully capable of competitor-based keyword research. If you want to see what keywords your competitors rank for, just type in their domain and hit search.
The keywords they rank for will show up in a very user-friendly interface with exact and historical search volumes, search trends, keyword difficulty, SERP analysis and many other metrics. You’ll basically see everything that is behind your competitor’s organic website traffic.
In summary, these are sixteen powerful competitor analysis tools that you can use to analyze the competition in your niche. These tools provide a lot of data related to specific aspects of on-page and off-page SEO issues. You can use the data to understand how your site performs against the others and correct any mistakes that you may be committing regarding your content, backlinks and other metrics.
Note: This is a guest post by Jean Jennings. If you have excellent content to share, check our guest blogging guidelines.